The Enduring Significance of Broadcast Media: Why TV and Radio Remain Essential for PR Professionals
Burrelles Fresh Ideas
AUGUST 2, 2023
Radio can accompany listeners throughout their day while offering a unique and intimate connection that doesn’t require a visual reference. The Pew Research Center conducted a survey and found that 44% of adults prefer to get their news from TV, while 34% prefer the web, 14% prefer radio, and 7% favor print.
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