Communications Conversations

SEPTEMBER 10, 2020

Let’s go back to the beginning–how did you get your start in the media world? I was a radio news reporter for three years in St. Paul Business Journal reporting on retail and restaurants before I started my career at Life Time in May 2018. Cloud out of college. I then spent two years at the Minneapolis St.

Radio 167

Radio Journalism Interviews Energy 167

PRSay

FEBRUARY 28, 2023

Having worked both sides of the desk has given me a better understanding of what reporters want and need. According to Cision’s “ 2022 State of the Media Report ,” which surveyed more than 3,800 journalists at about 2,160 media outlets, 76% of respondents said news releases are the content they want most from brands.

Report 174

Report Local Media Pitching 174

Barokas

MARCH 16, 2020

Consider all stakeholders (partners, employees, candidates, customers, media)—update them frequently and in a timely manner. Stick to the facts and point your audience to official resources (your local government communications or the CDC) for more information. Stay well, stay safe, stay sane, stay home.

Communications 88

Communications Case Study Conference Resources 88

Rock the Status Quo

DECEMBER 11, 2014

.” “I need to reschedule [ because of a non-important fluff meeting ] and I’m double-booked; can the reporter reschedule?” ” Even “My lawyer won’t let me talk about it [ said after they approved your pitch and the reporter was hooked on the idea ].” Hmmm, wonder why. C’est la vie!

Interviews 174

Interviews Real Estate Media Pitching 174

PR for Anyone

AUGUST 11, 2021

My dear friend and colleague, Jeff, an award winning television news reporter, told me his favorite email he ever got was “your blue eyes look so great on camera.” Should you pitch the exact same story to the same or to different media outlets at the same time? ” He still gushes about that. The answer is, “No.”

Pitching 223

Pitching Media Television How To 223

Cision

OCTOBER 6, 2015

In addition, you might turn down interviews if the topic isn’t relevant to your work or if the topic isn’t company specific (for example, if a journalist is writing a trend piece about how the recession is hurting local businesses, you might not want your brand to be associated with the idea of a bad economy). The challenge?

Interviews 120

Interviews How To Healthcare Media Training 120

Shift Communications

JANUARY 8, 2016

Here at the Boston office, SHIFTers volunteer at a local farm, at a local Boys and Girls Club, on local charity boards, at Habitat for Humanity and other great organizations. It was a five-month project that culminated in a report for the Superintendent of Schools and School Committee to evaluate and implement as desired.

Local 60

Local Media Training Education Print 60

Communications Conversations

AUGUST 21, 2018

We have a team member assigned to each of our retail territories so our stores have a specific point of contact and we can build relationships with local reporters. I love being able to flex in and out of working on multiple stories at one time, and build relationships with so many different types of reporters.

Sports 113

Sports Retail Local Report 113

PRSay

MARCH 29, 2021

Oprah Winfrey’s prime-time television interview with Prince Harry and Meghan Markle on March 7 provided a reminder of the principles PR professionals should follow to prepare clients for media interviews that create positive coverage and help manage crises. Research reporters, anticipate questions.

Media Training 183

Media Training Training Interviews Media 183

PR for Anyone

SEPTEMBER 21, 2021

In fact, back in the day there were writer and editors for television reporters and anchors and now, it’s quite often that person doing everything. One of my early television appearances was when I tweeted at a journalist at my local FOX station saying how much I loved the story she just ran. It was all about a new product.

Pitching 130

Pitching Television Media Interviews 130

Shift Communications

JULY 26, 2017

The first step is to determine which client representative is prepared and available to address inquiring media – this will inform the reactive messaging direction and which media to target. Also, some reporters may only be on the hook (sorry) to write one Shark Week story. So whom should G.W. Truthfully, ol’ G.W.

Case Study 101

Case Study Crisis Study Crisis Communications 101

PR in High Definition

NOVEMBER 22, 2016

For example, press releases and content that perform exceedingly well in your home market may not necessarily produce the same results across the different European countries – in fact, it may even have a negative response from locals! They ignore local socio-economic and cultural influences.

Local 48

Local Training Media Training Strategy 48

PRSay

NOVEMBER 2, 2017

Ongoing research on the student experience with the PRSA MBA/Business School Program course shows that the skills learned and the cases studied have had a positive impact; students report that they are applying the lessons in the workplace. This research by the PRSA MBA/Business School Program committee will also help refine the curriculum.

Communications 121

Communications Case Study Training Reputation 121

Reputation Us

JANUARY 13, 2016

With smart phone cameras and a population plugged into social media 24/7, an incident can go viral in minutes — landing police in less- and moderately populated regions in the news quickly too. A report published last year by a joint group of mayors and police chiefs through the U.S. It should transform the S.W.O.T

Communications 60

Communications Crisis Reputation Local 60

PRSay

JULY 30, 2018

I’ve worked hard to develop good relationships with the local media, and now I want to do the same with the national media. I remember when I got to the point where I pretty much maxed out all the local media coverage we could get. I know exactly how she feels. But guess what my solution was?

Local 100

Local Pitching Media Relations Report 100

Reputation Us

SEPTEMBER 7, 2016

A local newspaper reporter picked up the incident from a police report and then two TV news stations did follow-up stories. Media relations training helped Wyss-Schoenborn effectively manage the press during the crisis. The reporter agreed. Generally, I improved the story,” she said.

Crisis 60

Crisis Crisis Communications Insurance Insurance 60

ImPRessions - Crenshaw Communications

JUNE 7, 2019

PR people and reporters work very closely every day, and are very much in the same business of storytelling. Air cover – PR pros are not top guns, paratroopers, or bombardiers; air cover refers to media visibility that supplements or helps support more substantial stories — or even other departments’ initiatives.

Agency 192

Agency Internal International Pitching 192

PRSay

JUNE 28, 2022

According to media reports, authorities have repeatedly corrected official statements about the shooting after those statements were contradicted by new information. There’s been a lot of things that have been said — some are correct, some are incorrect,” Abbott told reporters at a news conference three days after the shooting.

Conference 183

Conference Crisis Training Public Affairs 183

Communications Conversations

JULY 18, 2019

She’s not only a legend in the solo PR community–she’s an outright institution in the local PR community. Without naming clients specifically, I’ll just say that I’m pretty sure you’d recognize them because you’ve very likely seen or heard them in the local media! .

Local 94

Local Course Community Interviews 94

Communications Conversations

NOVEMBER 20, 2017

I handle our media relations, whether it’s local consumer news or national industry pubs, I work to build relationships and create partnerships that can help enhance our brand. This includes strategy, pitching, building talking points, media training staff and distributing through applicable channels. Also, social media.

Meeting 0

Meeting Social Media Employee Pinterest 0

ImPRessions - Crenshaw Communications

MAY 31, 2017

” But it’s easier than ever for something that would once have been a local incident or a minor issue to blow up in a big way. Companies with large and decentralized, high-turnover workforces can be particularly vulnerable to a local situation that spirals out of control. Empower employees.

Crisis 180

Crisis Airlines Brand Branding 180