ImPRessions - Crenshaw Communications

MAY 28, 2020

Then think about how its announcements, plans and executive leadership can offer proof points and articulate ways to tell the story. Identify and map out potential media opportunities that could occur during the year, such as product launches, new service offerings, company-hosted events, and the like.

Strategy 287

Strategy Media Measurement Product Launch 287

5W PR

MARCH 18, 2023

To qualify for this, businesses must cultivate a strong reputation and make themselves known to investors through corporate communication. Sharing accomplishments, such as product launches and expansion into new markets. It can also create a positive perception of the brand and instill confidence in potential investors.

Company 88

Company Corporate Product Launch Internal 88

B2B PR Sense

JANUARY 5, 2018

Among its benefits, PR can build relationships with the public, boost brand awareness, increase your credibility, and create loyal customers. If PR can do so much for a brand, why don’t more brands use public relations to begin with? There are a number of myths about public relations. Product launch.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Remote PR Jobs

SEPTEMBER 25, 2023

But one traditional medium that has bridged the gap between the two worlds is public relations. Public relations (PR) is work that helps a business or individual cultivate a positive reputation with the public through various paid and earned communications.

Media 100

Media Print Radio Consumer 100

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Public relations (PR) can be one of the solutions available for marketers and business owners to support their video marketing campaigns. Modern public relations (PR) for marketing campaigns Public Relations (PR) is about building trust and genuine connections between brands and those who matter to them.

Video 110

Video Marketing SEO Social Media 110

Newsfile

FEBRUARY 28, 2024

Melissa Strle Dive into the dynamic world of Public Relations with this essential PR glossary. A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information. What is Reputation Management? What is Brand Sentiment?

Viral 52

Viral Crisis Communications SEO Reputation 52

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What is public relations?

Interviews 104

Interviews Publicity Technology Social Media 104

PR in High Definition

JUNE 25, 2020

That instant ‘warm recall’ of a product/service or a company that puts a smile on someone’s face, and creates loyal, returning or new customers is surely the holy grail of reputation. Guessing what sort of reputation you, your product/service or business might have based on a few recent interactions is very dangerous.

Reputation 48

Reputation Employee Leadership Product Launch 48

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

If a company’s leadership isn’t willing to commit to a PR program, it may be challenged from the start. It may be tempting to think that a great PR program is the magic ingredient for a critical product launch or the sole solution to a decline in brand reputation. There’s no buy-in at the top . And they’re worth it.

SEO 178

SEO Storytelling Product Launch Measurement 178

PR Fuel

SEPTEMBER 16, 2020

PR stands for Public Relations. It’s a broad term that refers to all the ways your company interacts with the public and with the news media. There are five key components to public relations that should all work together to build and improve your company’s reputation. Reputation and Brand Management.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

ImPRessions - Crenshaw Communications

JULY 6, 2016

Both the practice and business of public relations has grown enormously in recent years. And as PR budgets have increased, the day-to-day practice of public relations has changed. Thought leadership isn’t just for B2B brands. But today so-called “thought leadership” is also relevant to consumer product companies.

SEO 204

SEO Analytics Measurement B2B 204

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

Supporting a product launch? Is there a need to build or improve reputation? For example, direct-marketing will nearly always have an impact on demand generation, while PR affects brand visibility and reputation. The practice of public relations is about telling stories, and all good stories have compelling themes.

Writing 136

Writing How To Pitching Privacy 136

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

At a certain point, most small businesses outgrow their first forays into public relations. When considering an agency to handle reputation management and media relations for a company, consider these signs as indicators of the need to boost PR efforts. Should there be a launch party before a new product launch?

Company 136

Company Interviews Reputation Privacy 136

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Where does public relations , with its roots in media relations and events, fit into the customer acquisition picture? First, let’s address some common myths about public relations for technology and other startup companies. Myth: An innovative product will generate its own PR. Myth: PR only works when you have news.

B2C 120

B2C Product Launch SEO Storytelling 120

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

Whether you run a tech start-up ready to tell its story or manage an established brand wanting fresh visibility, you may be looking to bring on a top public relations firm in the coming year. Others want to maximize a product launch or mitigate reputation damage, while still others may simply want to attract funding from VC companies.

How To 120

How To Case Study Product Launch Agency 120

PRSay

OCTOBER 15, 2020

Brian Stephens is the CEO and co-founder of Caissa Public Strategy , which has a dynamic portfolio of successful complex communications projects — from building issues campaigns and product launches to diffusing controversial crises and managing and growing reputations. Illustration credit: jirsak.

Product Launch 166

Product Launch Radio Employee Consumer 166

ImPRessions - Crenshaw Communications

OCTOBER 24, 2018

Love them or hate them, conferences and trade shows are important venues for any business to generate public relations , marketing, and sales returns. A sales-oriented trade show like Cloud Expo in New York may work for many goals, while a more ideas- driven one like Fortune Live Media may align better with thought leadership objectives.

Conference 95

Conference Trade Shows How To B2B 95

Sword and the Script

DECEMBER 20, 2022

Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit. Michelle Garrett , Public Relations Consultant and Writer, Garrett Public Relations. More show and less tell.

Marketing 196

Marketing Content Marketing Data Social Media 196

Beyond PR

APRIL 12, 2016

It’s traditionally looked at as something to strive for when announcing personnel changes, product launches and other company news. Earned media from a reputable source your audience trusts is going to have the biggest impact. Expand social media presence. Gain audience insights.

Content Marketing 40

Content Marketing Marketing Media Reputation 40

Prohibition

JANUARY 14, 2022

Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. But you can guard against them by putting in place a PR crisis plan before they happen – and reacting quickly if your business is struck with bad publicity. Are you prepared for a PR crisis?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Karen Freberg

JUNE 24, 2019

Others promoted this broadly, but certain opportunities were only available if you were friends with key leadership members of the organizing group. I had the chance to talk directly with the Facebook and Pinterest leadership teams about what I was doing in and out of my classes. For me, this was music to my ears.

Education 64

Education Creativity Pinterest Facebook 64