Ishmael's Corner

MARCH 1, 2015

This is a case where the needs of journalism and PR converge as one. I continue to believe that PR underutilizes the anecdote as a storytelling technique , and this is why the Cross Pen example stood out. It says something about the power of anecdotes in today’s journalism that they can be pitched this way.

Storytelling 60

Storytelling Transportation Journalism Exercises 60

The Hoffman Agency

FEBRUARY 16, 2021

And with that, the agency has helped me to become a better storyteller. During our agency’s famous storytelling workshop, I received some of the best advice to date – practice your creative writing everywhere. Whether that be in a text message to a friend, an emailed response or even journaling on your own.

Creativity 69

Creativity Storytelling Agency Journalism 69

The Hoffman Agency

SEPTEMBER 3, 2020

Through these experiences, I’ve learned how journalism and public relations work together to apply the storytelling techniques needed to share a compelling story. During a storytelling workshop with CEO Lou Hoffman, we learned about the different storytelling techniques and how to apply them to technology PR.

Storytelling 69

Storytelling Internal International Instagram 69

Ishmael's Corner

JANUARY 25, 2015

Here are seven suggestion that deplete my stash of 3M stickers often highlighting storytelling techniques: 1. I’m constantly pulling content from the NYT for my storytelling workshops. You’ll find some of the best storytelling in journalism every Wednesday in the paper’s Dining section. Happy reading!

Communications 60

Communications Storytelling Web Journalism 60

Ishmael's Corner

MARCH 13, 2016

The Art Of Storytelling In Business Communications And Public Relations. Friend, colleague and periodic co-trainer for our storytelling workshops, Peter Lewis, wrote the introduction story. Friend, colleague and periodic co-trainer for our storytelling workshops, Peter Lewis, wrote the introduction story.

Storytelling 60

Storytelling Communications Publicity Media 60

PR in High Definition

MARCH 21, 2018

We are all storytellers, no matter who we are or what we do – and we deliver our stories with varying degrees of brilliance or dullness. So how can you be a great storyteller, for yourself or for your business? The best stories do not flatter the storyteller. workshop this month about the power of storytelling for brands.

Storytelling 48

Storytelling Film Creativity Journalism 48

Ishmael's Corner

MAY 5, 2015

Every PR company with a pulse touts storytelling expertise, but it tends to be a squishy concept. We’ve been able to walk the talk, building out a storytelling methodology that serves as the foundation for how we develop content in client campaigns, our storytelling workshops and internal training.

Storytelling 60

Storytelling SEO Agency Leadership 60

Contently - Strategy

DECEMBER 12, 2018

After hundreds of meetings and workshops this year, I feel confident that content marketing is about to take a big leap—thanks to a few key factors. Slowly, they brought on other smart people with great storytelling skills to join them in the fight. Creativity strikes back. But a lot of them stuck it out. ” she told me.

Content Marketing 101

Content Marketing Creativity Marketing Travel 101

Communications Conversations

DECEMBER 5, 2019

My background in journalism, public relations, communications and advocacy has been a great fit for this work. But one thing that ties into so many of my upcoming projects is storytelling. Read articles, listen to podcasts, attend workshops and conferences that interest you. Next, I would say never stop learning.

LinkedIn 88

LinkedIn Social Media Storytelling Agency 88

Mindful Marketing

JUNE 15, 2015

The Wall Street Journal calls him “one of 10 bloggers every entrepreneur should read.” I think storytelling is most appealing and effective when you figure out the human/emotional element in the story. So that’s how we approach storytelling in our work as well. Yes — I’ve got another book, tentatively titled “Marketing.

Interviews 50

Interviews Marketing Financial Insurance 50

Polaris

DECEMBER 14, 2014

This book isn’t technically fiction, but Katz is such a good storyteller that it takes you away from your crazy world. Most useful offline resource: The Leadership Secrets of Santa Claus: How to Get Big Things Done in YOUR Workshop. which is what all fiction books do, right? All Year Long, by Eric Harvey. 11 Gini Dietrich.

Marketing 251

Marketing Resources Content Marketing Leadership 251

PR 20/20

SEPTEMBER 17, 2019

Experiential storytelling. Media and journalism. Programming includes interactive workshops, session tracks ranging from artificial intelligence to space, networking and more. The South by Southwest Conference & Festivals “celebrate the convergence of the interactive, film, and music industries.” Professional development.

Conference 97

Conference Marketing Case Study Content Marketing 97

Ishmael's Corner

MARCH 24, 2015

Visual Storytelling from VentureBeat. I’ve had a good bit of success working him into our storytelling workshops. (h/t SEO and Storytelling — a Dynamic Duo. I’m noticing that the media properties focused on the SEO community are getting that old time storytelling religion. The grab bag post is back.

Radio 60

Radio Storytelling SEO Engineering 60

Waxing UnLyrical

OCTOBER 28, 2010

It’s the reason I was really happy that BNET chose me to be its Startup Storyteller … and it’s what I do. This is a topic that is near and dear to my heart, though. Connecting with the media is a big part of public relations… but it’s not the only part. These fine folk did: Jan.

Conference 66

Conference Measurement Tourism Twitter 66

Waxing UnLyrical

OCTOBER 28, 2015

Storytelling is a hot topic in the communications industry these days. Thankfully, there are resources that can make the process a little easier to make you a great storyteller. Pixar’s storytelling rules. As any writer can attest, this is often the hardest part of the storytelling process. Guest Post by Kristin Piombino.

Storytelling 40

Storytelling Resources Writing Corporate 40

Ishmael's Corner

APRIL 14, 2015

This could be fresh fodder for our storytelling workshops, explaining to executives that corporate speak is actually bad for their health. Uncategorized business communications digital journalism Nissin ramen companion storytelling workshops' Will Advertising Disappear?

Advertising 60

Advertising Advertising Storytelling Journalism 60

PR 20/20

FEBRUARY 6, 2020

events, workshops, accreditation program, blog) help agencies take their performance to the next level. Through a blend of science and storytelling, Hidden Brain uncovers the “unconscious patterns that drive human behavior, shape our choices, and direct our relationships.”. Today, their suite of resources (i.e. Do we trust facts?

Marketing 74

Marketing Conference Content Marketing Agency 74

NewsWhip

MAY 12, 2021

.” And, then sometimes the ideas are bigger or have a longer life cycle, and our creative team will go back to the drawing boards, take some time to put together a really thoughtful proposal, and then workshop it with the brand, and then we post it eventually. So, that should be a great discussion in two weeks.

Trends 78

Trends Brand Branding Reddit 78