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Six Narratives That Make up My Leave-behind Pack for Storytelling Workshops

Ishmael's Corner

One of the best parts of my job involves conducting storytelling workshops. I’m constantly refining the package shared with participants in our workshops for business storytelling. Enter storytelling stage left. I think he’s getting the hang of this storytelling stuff. for the PDF reprint. In a hammock.

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Join #PRStudChat on March 21st to discuss #PR Curriculum 3.0 – What Communicators Need to Stay Relevant

Deirdre Breakenridge

Social media, data science, predictive analytics, news releases and comms plans – what do young communicators need to learn? ET on PR Curriculum 3.0 — What Communicators Need to Stay Relevant. Several of the questions Martin and our #PRStudChat community members will answer include: Q1. What would you drop and why?

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The Best Business Storytelling Posts from 2014 (Part I)

Ishmael's Corner

Still, I’ve strived to apply the same counsel we share with clients: Offer fresh takes that help those in communications. By taking liberties with the Budweiser Puppy Love video in my storytelling workshops, I can show the video with tension: And what happens to the same video when I remove the bad stuff? Here goes —.

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Contrast as a Storytelling Technique in Business Communications

Ishmael's Corner

In conducting our storytelling workshops, the concept of contrast is one technique that always resonates with participants. On the visual storytelling side, the classic contrast immediately comes through: One of our clients, Alcatel-Lucent, put contrast to good use in communicating its vision as it embarked on a turnaround plan.

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The 15 Best PR and Marketing Conferences to Attend in 2020

Onclusive

Spend two days mastering the latest and greatest in Communications Measurement. Tracks like Media & Journalism and Professional Development help savvy marketers to connect with other pros and take advantage of tech. . International Association of Business Communicators (IABC) World Conference . PRWeek Awards.

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The 10 Best PR & Content Marketing Conferences to Attend in 2019

Onclusive

International Association of Business Communicators (IABC) World Conference. The 2019 conference will explore new challenges and opportunities facing the communication profession. Most conferences focus on media relations, crisis communications, social media, and measurement, plus a well-known awards show. Hashtag: #IABC19.

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One Action That Will Make Anyone in the Communications Business Smarter

Ishmael's Corner

The same concept holds true for communications, although I’m not advocating that you read 500 pages every day. Still, one could make the argument that real reading — setting aside time to read articles from start to finish annotating along the way — holds even more value in the communications industry. Happy reading!