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The 15 Best PR and Marketing Conferences to Attend in 2020

Onclusive

Tracks like Media & Journalism and Professional Development help savvy marketers to connect with other pros and take advantage of tech. . Formerly Impact Live, this conference is a team-focused event that aligns marketing, sales, and leadership groups. Plan on expert talks, case study presentations, and practical workshops.

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Contrast as a Storytelling Technique in Business Communications

Ishmael's Corner

In conducting our storytelling workshops, the concept of contrast is one technique that always resonates with participants. On the visual storytelling side, the classic contrast immediately comes through: One of our clients, Alcatel-Lucent, put contrast to good use in communicating its vision as it embarked on a turnaround plan.

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Join #PRStudChat on March 21st to discuss #PR Curriculum 3.0 – What Communicators Need to Stay Relevant

Deirdre Breakenridge

Should PR programs be more integrated with journalism, marketing, or business, or stand on their own? How important is multimedia storytelling (video, design and photography)? Martin Waxman, MCM, APR, leads digital and social media training and workshops, is a communications strategist and teaches digital strategy.

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The Gift of Desperation

Ishmael's Corner

The first pillar comes in the form of the leadership changes and creating a culture of accountability that I’ve already discussed. Every PR company with a pulse touts storytelling expertise, but it tends to be a squishy concept. The second pillar involves differentiating our offering. as well as a distinctive point of view.

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State of Content Marketing 2019: Creativity Strikes Back

Contently - Strategy

After hundreds of meetings and workshops this year, I feel confident that content marketing is about to take a big leap—thanks to a few key factors. Slowly, they brought on other smart people with great storytelling skills to join them in the fight. Now, five years later, they’re ascending to powerful leadership positions.

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PR Rock Stars: Room & Board’s Rebecca Lechner

Communications Conversations

My background in journalism, public relations, communications and advocacy has been a great fit for this work. But one thing that ties into so many of my upcoming projects is storytelling. How do you think that prepared you for these leadership roles you’ve assumed recently? I found that at Room & Board.

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The Pros Weigh In: The Best Books for the Marketer on Your List

Polaris

This book isn’t technically fiction, but Katz is such a good storyteller that it takes you away from your crazy world. Most useful offline resource: The Leadership Secrets of Santa Claus: How to Get Big Things Done in YOUR Workshop. which is what all fiction books do, right? All Year Long, by Eric Harvey. 11 Gini Dietrich.

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