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Expanding into the Hotel Industry

The Hoyt Organization

Features in each local market – as well as placements in national real estate media along with hospitality journals appeared once the acquisition took place. The Result As a result, the firm had an excellent visibility to support not only each market, but their reputation in the hospitality market on a national basis as well.

Hotels 52
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When a Client Turns Down That Juicy Media Interview…

Rock the Status Quo

Sometimes public relations feels exactly like this piggy’s situation, but without the humor. Mine actually happened this year, when I lost a great Wall Street Journal opportunity for legal reasons. “If a client backs out of an interview, my reputation is on the line. It’s impossible. A relentless frenzy.

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Personal Branding: Always Be Prepared for Your Next Job Opportunity

Cision

“A person can talk about oneself all day long, but creating more tangible evidence of expertise and experience truly sells a person much more quickly and with more ease,” said Courtney Ellett, founder and owner of Obsidian Public Relations. Kerri Guyton is a director of client services at Obsidian Public Relations in Memphis, Tennessee.

Brand 189
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When PR Jumps On Breaking News (Brangelina Divorce Edition)

ImPRessions - Crenshaw Communications

In the public relations industry, keeping up with the news is a must. Will the story enhance my reputation as an expert? Men’s Journal: “Dating Advice for Brad Pitt” SheKnows: “The Healthiest Way to Divorce Someone You Once Loved.” The internet, after all, is forever. Farewell, Brangelina!

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Behind the Headlines With Lynda Fernandez

Cision

Lynda Fernandez, senior vice president of public relations & international at the Miami Association of Realtors, says if you do not establish strong relationships in the PR industry, you will miss out on opportunities to expand your brand’s reach. We use public relations to build our global brand. How did you get your start in PR?

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Managing Media Relations for a Publisher; Off Script No. 32: Rachael Wolensky of ALM

Sword and the Script

The attraction was instant, she says, and at that young age, it was a deciding moment in her determination to pursue a career in either PR or journalism. It’s not part of reputation management for the business but for you. One publication or blog you read regularly is… Folio and PR Daily.

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PRoust Questionnaire: Helen Slater

PR Conversations

The PRoust Questionnaire provides a quick insight into a public relations practitioner’s interests and point of view, as well as his or her professional beliefs and values. If, through my public relations efforts, I can help make change for the better, then I get a real buzz and sense of satisfaction. Why do you work in PR?