Bianchi Biz Blog

JUNE 5, 2023

Having worked in both journalism and PR, I have a very sensitive b.s. How long have you been in journalism and how did you get started? I spent 20 years in media relations at General Motors between two journalism careers.

Meeting 77

Meeting Automotive Media Transportation 77

Bianchi Biz Blog

DECEMBER 16, 2020

To help automotive and mobility PR professionals get a better handle on specific reporters’ needs, interests and beats … and to bridge the gap between these PR pros and the media who cover the most fascinating industry in the world – automotive/mobility – we launched our Meet the Media blog series in early 2016.

Meeting 98

Meeting Automotive Mobile Media 98

Bianchi Biz Blog

AUGUST 21, 2023

I would say the hottest topic in fluid power and engineering in general is electrification — electricifying mobile machinery, industrial machinery and everything in between. How long have you been in journalism and how did you get started? Can you tell us what types of stories, trends or issues are on your radar now?

Meeting 74

Meeting Automotive Engineering Journalism 74

Bianchi Biz Blog

AUGUST 9, 2021

How long have you been in journalism and how did you get started? About a decade – my interest in journalism started in high school. I look for stories that will pique my readers’ interests and touch on these topics or others that they absolutely need to know in order to be knowledgeable in the space.

Transportation 96

Transportation Meeting Report Automotive 96

Bianchi Biz Blog

DECEMBER 6, 2021

When we launched our Meet the Media blog series five years ago, our mission entailed helping bridge the gap between automotive and mobility PR professionals and the key journalists who cover the automotive and mobility sectors. John, Transportation Reporter at Business Insider.

Meeting 84

Meeting Automotive Media Transportation 84

Bianchi Biz Blog

JULY 10, 2023

No offense to those in that arena, but I think we have an overabundance of journalism aimed at investors or B2B audiences; I don’t think we have enough for the people who aren’t ready for all the changes coming their way soon, like EV charging or subscription features.

Meeting 85

Meeting Report Automotive Media 85

Bianchi Biz Blog

AUGUST 31, 2023

SAE Tomorrow Today : This weekly podcast explores what’s next in mobility as host Grayson Brulte talks with engineers, CEOs, strategists and subject-matter experts innovating in developing vehicles for use on the road, off the highway, in the air and everything in between.

Transportation 90

Transportation Automotive Mobile Interviews 90

Beyond PR

JUNE 8, 2016

Although the trio’s conversation focused on the state of journalism in the District, the obstacles and opportunities they discussed not only apply to most news markets, they also impact their PR counterparts. Build better relationships with today’s journalists by remembering these media insights and PR tips.

Media Relations 40

Media Relations Media Journalism Print 40

Bianchi Biz Blog

APRIL 17, 2023

I’m the editor-in-chief of SAE Media Group’s Truck & Off-Highway Engineering magazine and related digital products (e-newsletters, webinars, special reports, web content, etc.). How long have you been in journalism and how did you get started? I’ve been with SAE International’s Media Group for nearly 23 years.

Engineering 79

Engineering Automotive Agriculture Media 79

Bianchi Biz Blog

MARCH 6, 2023

When reporting, I absolutely loathe buzzwords like “mobility” and “software-defined vehicle.” How long have you been in journalism and how did you get started? I started at Autoline, then moved to AutoGuide.com, did a couple years at CNET Cars (née Roadshow) and now I’ve been at the Wrecked Media Group/EV Pulse for just shy of a year.

Meeting 79

Meeting Automotive Media YouTube 79

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2016

From the mobile video explosion to emerging social platforms, 2016 has brought many content-related developments that affect the public relations industry and the work PR people do every day. Mo’ mobile! A look at the year in review offers some clues as to what 2017 year has in store.

Trends 120

Trends Mobile Video Film 120

Burrelles Fresh Ideas

MARCH 5, 2024

Yes, it’s true that in today’s digital landscape, public relations professionals no longer rely on earned media alone. Most PR pros today use some form of the PESO Model which includes owned, shared, paid and earned media. However, media pitching and media relations to secure earned media still dominate the industry.

Media 98

Media Nonprofit Pitching Analytics 98

Bianchi Biz Blog

APRIL 3, 2023

How long have you been in journalism and how did you get started? I began my journalism career in 2014 as an intern at Automotive News. Every good story must have tension, conflict or some sort of ‘a-ha’ factor. My editor often reminds me to ask myself when sorting through so many pitches: what problem does this solve?

Automotive 79

Automotive Meeting Report Insurance 79

Bianchi Biz Blog

OCTOBER 24, 2022

Our Commercial Vehicle Group also won editorial excellence awards for investigative journalism, a technology article on hydrogen trucks, and editorial use of data. How long have you been in journalism and how did you get started? Countdown to CES 2023: Top 7 PR Lessons for Mobility and Automotive Suppliers.

Meeting 61

Meeting Automotive Transportation Newspapers 61

Bianchi Biz Blog

OCTOBER 11, 2022

How long have you been in journalism and how did you get started? I have been in journalism since I graduated from Southern Illinois University in 2018. You might also be interested in: Countdown to CES 2023: Top 7 PR Lessons for Mobility and Automotive Suppliers. Meet the Media: Scotty Reiss, Founder of A Girls Guide to Cars.

Automotive 64

Automotive Meeting Media Journalism 64

Bianchi Biz Blog

NOVEMBER 19, 2020

Or this comment from Nora Naughton , formerly of The Detroit News and now with the Wall Street Journal : “… I also think that every aspect of the American automotive industry touches so many lives, especially in the Detroit area, so I’m always looking for that intersection between business and real people.”. What is the takeaway?” Timeliness.

Automotive 88

Automotive Journalism Interviews Engineering 88

Bianchi Biz Blog

OCTOBER 4, 2021

We won our class in that race, and that story won a 2021 first-place Automotive Heritage Journalism award. How long have you been in journalism and how did you get started? You might also be interested in: Top 9 CES2022 PR Lessons for Automotive & Mobility Suppliers. Meet the Media: John Hitch, Editor of Fleet Maintenance.

Automotive 77

Automotive Meeting Engineering Media 77

Bianchi Biz Blog

MARCH 21, 2022

How long have you been in journalism and how did you get started? I needed a few extra course credits for the year, so because I’ve always loved to write, I opted to join some friends taking journalism. You might also be interested in: 2022’s Top 13 Podcasts for Automotive & Mobility Technology Suppliers.

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Meeting Newspapers Agriculture Media 74

Bianchi Biz Blog

NOVEMBER 2, 2020

It focuses on new technologies and concepts aimed at making mobility more sustainable. The goal is to combine coverage of vehicle autonomy, connectivity, electrification, and mobility service technology with supporting infrastructure concepts that make transportation ecosystems that are safer, cleaner, and more socially equitable.

Meeting 57

Meeting Mobile Automotive Transportation 57

Bianchi Biz Blog

NOVEMBER 30, 2023

Interested in the trends and issues that media relations practitioners are facing today? The we encourage you to check out the recently published study “ Managing the Media: Corporate Media Relations Officers and the Evolving Media Landscape.” Interesting right?

Media Relations 95

Media Relations Automotive Media Survey 95

Bianchi Biz Blog

DECEMBER 7, 2020

Please provide your job title and media outlet(s), as well as a brief description of your duties: Automotive Reporter, Detroit Free Press. I also write about mobility and transportation topics, including pedestrian safety. How long have you been in journalism and how did you get started?

Automotive 56

Automotive Report Meeting Transportation 56

Stephen Waddington

SEPTEMBER 17, 2019

Print news media under threat is not an exclusive. We consume news through TV, mobile apps, PC and social media. Print new media challenge Ad-funded newspapers such as The Evening Standard and The Metro are the exception, not the rule. What does this mean for the public relations industry?

Print 60

Print Newspapers Media Advertising 60

Bianchi Biz Blog

JULY 25, 2022

As noted I enjoy the educational side of journalism. How long have you been in journalism and how did you get started? I’ve been involved in journalism for the past 16 years and got started completely by accident. You can follow Lauren & Work Truck magazine on social media here: LinkedIn – Lauren Fletcher.

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Meeting Media Journalism Education 94

Bianchi Biz Blog

APRIL 18, 2022

How long have you been in journalism and how did you get started? I started my journalism career in South Texas as a newspaper reporter in 1997 and followed that with newspaper jobs in Mississippi, Kentucky and Ohio. You might also be interested in: Meet the Media: Chad Kirchner, VP of Content at Wrecked Media Group.

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Meeting Automotive Media Newspapers 80

Beyond PR

APRIL 26, 2017

This presents a huge opportunity for brands to tell newsworthy stories in a variety of formats; by doing so, they can use content as a tool for building brand credibility and thought leadership, educating and entertaining their audiences and driving the business forward with a carefully considered earned media strategy.

Infographics 72

Infographics Brand Branding Video 72

Cision

FEBRUARY 16, 2016

Today, stories are a complete experience carried through text, images, videos and other media. respondents to Cision’s survey said multimedia journalism was the most important trend of the year, receiving more votes than any other trend. Approximately 29 percent of U.S. Twitter is the leading platform among journalists, with 39.9

Report 120

Report Media Television Pitching 120

Journalistics

MAY 26, 2015

The major theme from this year’s report is the rising challenge news organizations face managing mobile and social media audiences. Most notably, 39 of the top 50 digital news websites have more traffic coming from mobile than from desktop computers. Why are mobile visitors less valuable?

Newspapers 71

Newspapers Mobile Media Facebook 71

Cision

FEBRUARY 26, 2016

In 2015, mobile compatibility and multimedia continued to shape how newsrooms reach and inform their readers, and predictions show no sign of these trends fading. How have traditionally print newspapers made sense of the changing media landscape? What we do from a digital media perspective is engage audiences from around the Web.

Newspapers 120

Newspapers Print Mobile Pitching 120

Solo PR Pro

AUGUST 2, 2022

Courses taught: Principles of Public Relations, Public Relations Writing, Communications Ethics, Media Relations, Campaigns (graduate program). I teach upper-division strategic communication planning and tactics, mobile app development, social media management, integrated marketing, and media literacy.

Education 107

Education Course Nonprofit Resources 107

Bianchi Biz Blog

AUGUST 8, 2022

How long have you been in journalism and how did you get started? Finding common media ground between us is challenging, but she is very patient with my choices. :). You might also be interested in: Meet the Media: Lauren Fletcher, Executive Editor at Work Truck Magazine. Bianchi PR’s Meet the Media Recap.

Technology 95

Technology Meeting Media Analytics 95

Journalistics

MAY 26, 2015

The major theme from this year’s report is the rising challenge news organizations face managing mobile and social media audiences. Most notably, 39 of the top 50 digital news websites have more traffic coming from mobile than from desktop computers. Why are mobile visitors less valuable?

Mobile 40

Mobile Media Newspapers Local 40

Presspage

APRIL 11, 2019

A PR strategy is used to help your business organize its public relations (or media relations) activities and make strategic decisions about the best way to communicate with its target audience. Today’s consumer receives their news and content from a multitude of sources including social media, blogs and podcasts.

Strategy 76

Strategy eBook Consumer Fashion 76

Bianchi Biz Blog

SEPTEMBER 20, 2021

How long have you been in journalism and how did you get started? Why would I ever write about a Bluetooth-equipped hernia belt or some mobile app that helps you track your bowel movements? Anyone can reword a press release, but it takes skill and effort to craft a story that really grabs the reader.

Meeting 68

Meeting Automotive Media Airlines 68

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. has been exploring in her work on women in journalism.

Government 103

Government Education Print Ethics 103

5W PR

MARCH 12, 2018

Mobile Love Letter Activation: As an extension of the #rethinkbeautiful campaign, Lycored launched the “Letters of Love” Tour to inspire consumers to love themselves the way they love others and to show them that beauty comes from within. Success in Numbers. to write over 6,000 love letter postcards.

Video 68

Video Mobile Consumer Advertising 68

Sword and the Script

MARCH 10, 2019

Media Relations is Hard and Getting Harder. A majority (68%) of PR professionals say media relations is getting harder or much harder. This is up 17% from last year where 51% said media relations was getting harder. It’s harder to know who is media and who isn’t.

Survey 105

Survey Media Relations Corporate Communications 105

Bianchi Biz Blog

FEBRUARY 22, 2021

Years ago, I was the editor of Professional Distributor , a publication which provides mobile tool and equipment dealers who sell to repair shops business insights and trends. How long have you been in journalism and how did you get started? Describe the craziest or most fun story you have written.

Groups 55

Groups Meeting Transportation Media 55