Bianchi Biz Blog

APRIL 3, 2023

I never thought I’d write about mayflies or interview an entomologist (an insect scientist) as an auto reporter! My colleague, Pete Bigelow, and I interviewed about three dozen people who were involved with the EV1 and told the story in their words. What advice do you have for PR people that want to pitch you?

Automotive 77

Automotive Meeting Report Insurance 77

Bianchi Biz Blog

JANUARY 8, 2024

What advice do you have for PR people that want to pitch you or your publication? I understand that it’s just a list they’re likely going down, but I get a lot of pitches about things that have nothing to do with anything I’ve ever reported on. Finish this sentence: If I am not reporting, I am … Doing a crossword!

Meeting 97

Meeting Energy Local Media 97

Bianchi Biz Blog

FEBRUARY 6, 2023

I have been in journalism all my life starting with interviewing soon-to-be President Jimmy Carter for my high school newspaper. Don’t pitch things outside of my interest area. Don’t pitch things outside of my interest area. Don’t pitch stories we have already written. Stay on point. It has to be news.

Automotive 75

Automotive Technology Meeting Transportation 75

Bianchi Biz Blog

DECEMBER 6, 2021

When we launched our Meet the Media blog series five years ago, our mission entailed helping bridge the gap between automotive and mobility PR professionals and the key journalists who cover the automotive and mobility sectors. And many of these reporters have shared insights and tips for more productive relationships and story pitches.

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Meeting Automotive Media Transportation 82

Bianchi Biz Blog

FEBRUARY 12, 2024

What advice do you have for PR people that want to pitch you? I did some freelancing after college and found my way back into the media business full-time a little over four years ago when I landed a job on Business Insider ‘s transportation desk. Finish this sentence: If I am not reporting, I am … riding one of my many bikes.

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Meeting Report Transportation Automotive 86

Bianchi Biz Blog

AUGUST 8, 2022

I regularly receive pitches for SME interviews, and the first thing I tell the PR reps is “Does [name of SME]’s company have any customer stories?” What advice do you have for PR people that want to pitch you? Read some of my stories to get an idea as to what I might be interested in before you pitch me.

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Technology Meeting Media Analytics 93

Bianchi Biz Blog

JULY 10, 2023

What advice do you have for PR people that want to pitch you? A great PR pitch needs to tell me why I care so I can help tell readers why they care, too. To my point above: a pitch really has to drive home why this thing matters to people. I get a lot of “Write about this startup!” Any pet peeves with PR people?

Meeting 83

Meeting Report Automotive Media 83

Bianchi Biz Blog

OCTOBER 23, 2023

What advice do you have for PR people that want to pitch you? The post Meet the Media: Madeleine Winer, Editor of AftermarketNews appeared first on Bianchi PR. Finish this sentence: If I am not reporting, I am … Working on house projects. Have any advice for building a paver patio? Tell me how the story is relevant to my audience.

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Meeting Automotive Media Journalism 95

Bianchi Biz Blog

APRIL 18, 2022

I was researching the story, and on a whim, I reached out to Alton Brown’s people and had a lengthy phone interview with him about chefs using induction systems on set for Iron Chef America, which was at the height of its popularity. I’ve interviewed a lot of famous people, but he was a real pleasure to talk to.

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Meeting Automotive Media Newspapers 78

Bianchi Biz Blog

AUGUST 9, 2021

What advice do you have for PR people that want to pitch you? There are some pitches that may be interesting, but simply don’t fit my audience or my focus area at Insider. Pitch features with good people within companies, not just products. You might also be interested in: Bianchi PR’s Meet the Media Recap.

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Transportation Meeting Automotive Report 96

Cision

JUNE 8, 2017

Pitching is an integral part of the PR process and communicators are always looking for ways to build meaningful media relationships for themselves and their clients. It’s important that communicators meet the needs of both their clients, who are looking for coverage, and those in the media who want to receive the right kind of content.

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Pitching Print Conference Local 225

Landis PR

MARCH 27, 2023

As Major League Baseball opens the season this week, we invited award-winning journalist, Susan Slusser to be interviewed for “Meet the Media.” Covering baseball, it’s all about the new rules right now, especially adding the pitch clock to a sport that is famous for having no clock. Susan Slusser Happy Opening Day!

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Meeting Sports Media Pitching 52

Cision

JANUARY 17, 2018

Part of making that product, of course, comes not only through brainstorming in editorial meetings but working constructively with PR professionals who bring them interesting story ideas with their audiences in mind. Developing just the right pitch has never been easy, however. S/he is reading 100 PR pitches a day.

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Pitching Journalism Construction Writing 215

Bianchi Biz Blog

JUNE 6, 2022

This year we’ve interviewed Daimler Truck’s director infrastructure and eConsulting, who was on-location at their Portland electric charging island , and taken our viewers on a tour of ACT Expo , one of the trucking industry’s most exciting shows that’s growing by leaps and bounds. What advice do you have for PR people that want to pitch you?

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Meeting Media Interviews B2B 79

Bianchi Biz Blog

MAY 2, 2022

I do a lot of interviews with pros in the EV industry. What advice do you have for PR people that want to pitch you? Offer us an interview with someone with technical expertise. You might also be interested in: Meet the Media: Robert Schoenberger, Editor-in-Chief at IndustryWeek. Any pet peeves with PR people?

Meeting 81

Meeting Media Travel Interviews 81

Bianchi Biz Blog

JUNE 19, 2023

What advice do you have for PR people that want to pitch you? Get to know the editors you pitch to. At Transport Topics, the sweet spot to send your pitch email is about a month before the actual editorial calendar date. It is disappointing to get a pitch for a story that you already assigned. Know your industry.

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Transportation Meeting Media Newspapers 93

ImPRessions - Crenshaw Communications

DECEMBER 29, 2020

In PR , broadcast pitching is sometimes underused and overlooked when it comes to securing coverage for clients. When pitching broadcast outlets it’s important to note the main differences between the medium and print, and to offer producers the information the need for potential segments. Are you pitching local news or national?

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Local Pitching Print Interviews 323

Bianchi Biz Blog

FEBRUARY 20, 2023

I’ve also been fortunate to interview a lot of celebrities – Carrie Fisher, Tony Hawk, Mick Fleetwood, Billy Gibbons, Nikki Sixx and more – which was always fun. What advice do you have for PR people that want to pitch you? Blind pitches on a subject I don’t cover. Fun assignment! What story or stories are you most proud of?

Automotive 85

Automotive Meeting Media Mobile 85

Bianchi Biz Blog

JUNE 5, 2023

What advice do you have for PR people that want to pitch you? If you are pitching me, focus on commercial trucking (Class 4-8). Also, please do not take this profile as license to pitch me indiscriminately. Do your research on FreightWaves and what we cover. I do not typically write about cars or passenger vehicle trends.

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Meeting Automotive Media Transportation 75

ImPRessions - Crenshaw Communications

MARCH 13, 2024

But few media relations specialists will share their verbatim pitch verbatim to a journalist with a client. And we’ll always spare clients the back-and-forth when negotiating for an interview or story. This is another one that should be in every pitch deck. That means a fair hearing.

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Agency Handbook Construction Pitching 182

OnePitch

JULY 27, 2022

On this week’s Pitches That Placed (PtP), we are spotlighting a product announcement pitch that not only landed a feature in TechCrunch , but was also included in a roundup piece three days later. ” Let’s dive into this pitch and see why it worked. Let’s take a look at the actual pitch that placed: .

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Pitching How To Energy Resources 52

Remote PR Jobs

FEBRUARY 27, 2022

Now you need to make sure your client is adequately prepared for the interview. You can do a prep call, but what really helps executives or other spokespeople get ready for these important meetings is a briefing document, aka a briefing sheet. If the meeting is in person, then listing the specific place it will occur is imperative.

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Writing How To Interviews Pitching 130

ImPRessions - Crenshaw Communications

JUNE 30, 2021

For contacts you don’t know, this is essential so your spokesperson can understand whether the interview will be easy or could present challenges. This is because you not only know what stories they will cover instantly when a story breaks, but how they’re likely to approach, which enables a more targeted pitch.

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Media Pitching Report B2B 333

Bianchi Biz Blog

AUGUST 21, 2023

I assign articles to our in-house and freelance staff, work with our graphic artist for our print layout and designs, and work with our sales and management team to ensure our content meets our editorial mission and help with sales. What advice do you have for PR people that want to pitch you?

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Meeting Automotive Engineering Journalism 72

Bianchi Biz Blog

SEPTEMBER 7, 2021

It was great watching them at their craft, being so close to crazy stunts and actors, and interviewing the directors between takes. What advice do you have for PR people that want to pitch you? Do a little research on if the brand you are pitching would care about the news. Meet the Media: Alexa St.

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Meeting Transportation Media Journalism 90

Bianchi Biz Blog

MAY 8, 2023

What advice do you have for PR people that want to pitch you? I respond well to pitches that have a “why.” I even try to format my own pitches to editors as “someone is doing something for a reason.” Another helpful format is “you may know x, but I bet you didn’t know y.” And I actually do appreciate a follow-up email!

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Automotive Report Meeting Radio 84

Landis PR

MARCH 29, 2021

I’m very proud of that piece because of all the work that I put into researching and interviewing, and it added to the larger conversation. I love movies and entertainment, so I would love to attend an award show, interview the nominees and winners and write a story about the night. Tell us about your dream assignment.

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Meeting Media Local Interviews 96

Cision

JANUARY 29, 2016

Below, she gives communications professionals insights on pitching, pet peeves and what stories peek her interest. I’d like to receive real estate related pitches with a consumer advice spin – preferably regarding residential real estate. Do you have any advice for PR professionals pitching you?

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Real Estate Pitching Interviews Meeting 120

Bianchi Biz Blog

NOVEMBER 16, 2020

What advice do you have for PR people that want to pitch you? Don’t pitch story ideas, pitch sources. One day, I might pop up with an interview request when I feel they’re a good fit. It would have to be the PR folks who send mass emails with irrelevant pitches. Any pet peeves with PR people?

Automotive 92

Automotive Meeting Report Media 92

Bianchi Biz Blog

MAY 3, 2021

What advice do you have for PR people that want to pitch you? Pitch anything even remotely automotive. I’m pretty open to things that are outside the norm, so if you’re not sure it’s really in my wheelhouse or if I’ll be willing to try something a little crazy, pitch it anyway. Any pet peeves with PR people?

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Automotive Meeting Media Pitching 86

Bianchi Biz Blog

JUNE 7, 2021

What advice do you have for PR people that want to pitch you? If the news is big, give me time to interview an executive or engineer. . The post Meet the Media: Roberto Baldwin, Freelance Automotive & Tech Journalist appeared first on Bianchi PR. Any pet peeves with PR people?

Automotive 97

Automotive Meeting Media Journalism 97

Bianchi Biz Blog

MARCH 6, 2023

What advice do you have for PR people that want to pitch you? My advice to PR professionals is think before emailing pitches. Finish this sentence: If I am not reporting, I am … If I am not reporting, I am likely in the garage working on one of my classic cars or out in the vegetable garden tending to my plants.

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Meeting Automotive Media YouTube 77

Solo PR Pro

JANUARY 18, 2022

She recalls going to an agency to interview for a different position, only to be told she was being put in for a job at Harpo. “I Before she knew it, Shirley was reading every piece of fan mail and viewer correspondence that came in and pitching producers based on the stories and questions people submitted. Everything is smaller.

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Meeting Pharmaceuticals Healthcare Pitching 107

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

End-of-year reports, final rounds of prediction pitching, and 2022 planning are all top-of-mind as we prepare for a well deserved holiday break. On the first day of Christmas, my PR team gave to me… a last-minute media interview . On the third day of Christmas, my PR team gave to me … three Zoom meetings.

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Creativity Interviews Pitching Meeting 296

Bianchi Biz Blog

FEBRUARY 21, 2022

What advice do you have for PR people that want to pitch you? You might also be interested in: Meet the Media: Audrey LaForest, Washington, D.C. Meet the Media: Carl Anthony, Managing Editor of Automoblog & AutoVision News. The post Meet the Media: Josh Fisher, Executive Editor or FleetOwner appeared first on Bianchi PR.

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Meeting Transportation Media Sports 94

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2020

But even if they don’t, these meetings are important. Below are a few things we should keep in mind when staffing an interview: Kick things off. At the start of each call or meeting, you will want to introduce the spokesperson and have them explain what their company does and what their role is there. Be personable. Follow up .

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Interviews Media Construction B2B 208

Bianchi Biz Blog

AUGUST 23, 2021

What advice do you have for PR people that want to pitch you? To me it feels like the pitch process has gotten so focused on being able to draw a direct line between reach-outs and posts published. To me it feels like the pitch process has gotten so focused on being able to draw a direct line between reach-outs and posts published.

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Meeting Report Transportation Media 98