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The Benefits of Mentoring an Intern

Solo PR Pro

Lately, I’ve seen many cars sporting a paw print bumper sticker with the pro-adoption motto, “Who Rescued Who?” Poor grammar aside – and keeping in mind no one in our scenario is a dog – I find a lot of parallels between this sentiment and the experience of mentoring a talented intern. The Biggest Benefit – Fulfillment.

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Meet the Media – Dan Rosenheim

Landis PR

A 30-minute newscast may have a mere 18 minutes for news, once commercials, weather and sports are subtracted. Performance isn’t typically an issue in print — using prose to tell a compelling story is. Performance isn’t typically an issue in print — using prose to tell a compelling story is.

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What is PR? 141 PR and Comms Pros Explain What They Do for a Living

Sword and the Script

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

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Adapting Strategies for Effective Storytelling in the Social Media Era

PRSay

For those who work in sports and entertainment PR, there are many areas of our practices we should be evaluating from how we pitch media in the social media era, to crafting captivating press releases, packaging media stories and effectively communicating our messages to the right audiences in real time.

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PR Rock Stars: Best Buy’s Bianca Jones

Communications Conversations

Whether its dedicating your time to become a mentor, or hosting an intern for the summer, you’re providing teens an experience in a field that they may not have considered before. At Best Buy we’ve had a number of Brand Lab summer interns, many of whom expressed that they had no idea that an industry like communications existed.

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Going for Gold: 5 Tips for Media Relations in Brazil

Beyond PR

As the Olympic flame weaves its way through Brazil, more than 10,000 athletes from 28 sports are preparing to converge on Rio de Janeiro to compete in the 2016 Summer Olympics. Furthermore, print resonates better with Brazilian audiences. 71% responded they have little trust in news published directly or only on social networks.

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10 Do’s And Don’ts For Better PR Ideas

ImPRessions - Crenshaw Communications

Launching an attention-getting idea for 3-D printing client, WhiteClouds came to us this way. In the lead-up to last year’s Super Bowl, our team learned that an injured football player would possibly wear a 3-D printed brace produced by WhiteClouds. There’s a very smart exercise to be done when floating an idea internally.

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