PR 20/20

JULY 9, 2020

Research: Analyze billions of data points across the web to get actionable insights. As for paid, you can monitor competitor ads and landing pages, and their positions in search results to see exactly what they’re spending at the local level. Pillar Pages: Create clusters of web-pages around core topics. Source: SEMrush.

Google 90

Google SEO Trends Content Marketing 90

Masters in Communications

DECEMBER 10, 2018

In the past, you received the majority of your news and information from your local newspaper published every morning. It often involves the use of statistics, charts, and infographics. Journalism In The Age of the Open Web. At the risk of beating a dead horse, the open web has changed everything.

Journalism 65

Journalism Newspapers Web Data 65

Burrelles Fresh Ideas

JUNE 13, 2023

Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution. That’s why many companies are turning to partnerships and active involvement in their local communities to boost their PR efforts without breaking the bank.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Waxing UnLyrical

APRIL 6, 2015

Remarkable Local America: Trash on Your Back. Why: “We started locally, but we’re having a global impact as we seek to create a zero-waste world together.” ” Erin Feldman takes a look at how Trash on Your Back and SBC client Give Local America “raise awareness and grow activism” through community involvement.

Community 40

Community Local Nonprofit Storytelling 40

Beyond PR

JUNE 2, 2017

The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. It’s a big web world and growing at an exponential pace. Today, it is so much easier and it’s a lot more transparent with the advent of search engines and a social web. Cool infographics.

Real Estate 57

Real Estate How To Web Case Study 57

Beyond PR

JUNE 13, 2017

Add eye-catching multimedia that makes your content stand out from the crowd, like an infographic, product picture or action shot. Consider search-friendly keywords when crafting your message, but be sure you’re writing for humans, not web-crawling robots. Avoid jargon : speak directly and authentically. Map Your Destination.

Blogging 77

Blogging Company Engineering Airlines 77

Cision

MAY 9, 2016

which I can do with public domain and CC-BY or CC-BY-SA (sharealike) licenses (a great infographic describing how different CC licenses can be used can be found here ). CC0 Photo – Small Czech repository of local free-to-use photos. Logo Design Web – A small repository of high-resolution CC0 images. ” 22.

Engineering 120

Engineering Creativity Google Community 120

Cision

AUGUST 26, 2015

Author of “Facebook Marketing for Dummies” Why Instagram is a Ripe Opportunity for Brands (Infographic) [link]. — ? CEO of Likeable Local. Founder of SOBCon, the high-touch business summit, social web strategist, and one of the most thoughtful, prolific bloggers on the planet. John Haydon – @johnhaydon.

Social Media 120

Social Media Twitter Media Nonprofit 120

Norton's Notes

JULY 17, 2014

Several years have now passed since the birth of Web 2.0 The BBC plans to spend £8m on hiring extra specialist editors and correspondents, local political reporters and city correspondents; with the remaining £4m going into social and mobile news, data journalism, online analysis and enhancing News Labs.

Journalism 50

Journalism Digital PR SEO Wikipedia 50

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Landing Page - Maximize the web visibility of your content with a dedicated landing page.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

DECEMBER 10, 2019

21, 2019, the New York Times published a story, “With Local News in Retreat, The Community Fabric Frays.” Here are a few ideas: turn it into a blog post, prepare a webinar, submit it as a session for a conference, publish an infographic, repurpose content for social media, etc. The list goes on.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

PR Fuel

MARCH 17, 2020

It might mean providing quick tips in a video or on an infographic. SEO, or search engine optimization, came into existence as a collection of strategies to make web content look like what the search engines wanted to find. For one thing, your local newspaper might not be the best fit for the story.

Publicity 64

Publicity Small Business Advertising Advertising 64

PR Fuel

OCTOBER 16, 2018

I looked high and low on the company’s web site and could only locate the company’s main office number. These are some simple tips that can help companies not only utilize the web effectively, but also help garner some easy publicity. I’ve been to web sites that are wildly out-of-date and there is no excuse for that.

Web 40

Web Pitching Local Report 40

Sword and the Script

JUNE 11, 2016

Earlier this week I used two free online tools test a hunch and audit the social shares and traffic to three communications vehicles used as part of the announcement: 1) a CMI blog post; 2) a UBM press release; and 3) traditional news to coverage in a highly credible local business publication. Why the Blog Post is Killing the Press Release.

Blogging 60

Blogging Marketing SEO Content Marketing 60

Sword and the Script

NOVEMBER 29, 2016

The web has obviously changed that – a few quick product searches on a mobile device leads a buyer to reviews and commentary from sources other than the brand. I was worried as to whether or not the servers would hold up with all the web traffic surely headed our way. Mr. Pink’s example is the car dealership and its salespeople.

Content Marketing 60

Content Marketing Publicity Marketing Television 60