ImPRessions - Crenshaw Communications

JULY 31, 2017

Nothing in public relations is quite as rewarding as securing an important interview for a client. For some, this can mean an intense media training session. For others, a simple review of the interviewer’s background and expectations are all that’s necessary. How to prepare for a media interview.

Interviews 206

Interviews Media Advertising Advertising 206

ImPRessions - Crenshaw Communications

JUNE 20, 2019

A startup or early stage company that’s considering a public relations budget may be wondering what PR entails. While earned media visibility is the bread and butter of many PR campaigns, they can do far more for an organization. Any PR program that only includes media visibility is inadequate. Media training.

Agency 188

Agency Publicity Media Training Training 188

PR for Anyone

JUNE 23, 2021

Do you show up as someone who is an expert in your industry? It’s important to position ourself as an expert in your industry. When someone Googles your industry, are you there? Do they see interviews, media, articles featuring you as the expert? Do you look like an expert in your industry?

Industry 130

Industry Social Media Google Training 130

PR for Anyone

OCTOBER 14, 2021

Have you ever considered using public relations as a lead generating tool? PR is giving you visibility… it’s giving you credibility… it’s positioning you as the authority in your industry… so why not use that to land new customers and clients? Another thing to consider is that media begets media.

Tools 130

Tools How To Publicity Interviews 130

PR for Anyone

NOVEMBER 11, 2021

People often question the difference between public relations and marketing. Public Relations can come in many forms but for this post, let’s focus on media relations, community relations, online and social media. Media Relations. Anyone can get publicity! Journalists need our content. PR FOR ANYONE.

Publicity 225

Publicity Marketing YouTube Video 225

5W PR

NOVEMBER 29, 2017

Public relation professionals should be pros at media, but their clients may not have gotten to that point yet, and it’s up to their PR people to help them improve. Many studies over the years have shown that one of people’s top fears is of public speaking. That’s the way to become an expert at media interviews.

Media Training 87

Media Training Training Film Media 87

PR for Anyone

JULY 22, 2021

When you’re thinking of pitching the media, think about what you do to overcome challenges people face, demystify what’s happening in your industry. But if you want to position yourself as an industry expert, you do that by. overcoming the challenges that are faced in your industry. Anyone can get publicity!

Industry 130

Industry Pitching How To System 130

ImPRessions - Crenshaw Communications

JULY 13, 2022

Industry events. And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media. Here are some tips to both landing media interviews and making sure they’re successful. Securing media interest is only the first step.

Media 294

Media Trade Shows Travel Interviews 294

PR for Anyone

FEBRUARY 21, 2022

What do these platforms have to do with public relations? Not only can you go into the rooms and ask questions that position you as an expert in your field, you can also be interviewed in rooms, and… there are tons of journalists hanging out in there too. Anyone can get publicity! audio social media platforms.

Publicity 130

Publicity YouTube Video Groups 130

PR for Anyone

MARCH 30, 2022

It’s the age-old question… what is more impactful to a business – advertising or publicity? You might be surprised to learn that it’s actually publicity. #1 1 – publicity is free – advertising you pay for. #2 3 – publicity is what we call “earned media.”

Advertising 130

Advertising Advertising Publicity YouTube 130

Ishmael's Corner

APRIL 29, 2020

The Art Of Storytelling In Business Communications And Public Relations. The broadcast media industry is no exception with radio presenters and journalists now conducting live profile interviews over the phone. Techniques For Effective Business Communications. These five.more.

Interviews 125

Interviews Storytelling Radio Communications 125

PR for Anyone

AUGUST 4, 2022

Watch this week’s PR Tip here: Everyone knows what advertising is but why should they consider publicity? With publicity, someone else is using you and your expertise as the authority and that gives it more credibility. Want to learn how easy it is to get this valuable publicity? Anyone can get publicity!

Publicity 130

Publicity YouTube Advertising Advertising 130

PR for Anyone

JANUARY 5, 2022

Seeing what new laws are being enacted and how they affect your industry is a great way to position yourself as an expert and make yourself newsworthy. If you need a quick refresher on Newsjacking, here’s an interview I did with David Meerman Scott who coined the phrase: How do I know about new laws in my state? PR FOR ANYONE.

Pitching 130

Pitching Strategy Publicity Media 130

PR for Anyone

DECEMBER 7, 2021

Yes, you can be a publicist… without being a public relations professional. You just need public relations skills. Land in the media and see what it does for your business. Anyone can get publicity! NOW is your time to be seen as THE go-to expert, an A-Lister in your industry! Are you next? PR FOR ANYONE.

Publicity 130

Publicity Video Pitching System 130

ImPRessions - Crenshaw Communications

NOVEMBER 1, 2016

Every industry has its jargon, and PR is no exception. Some industry-speak can be overblown and annoying, used solely to show how “in-the-know” one may be. The interview went really well, it just shows how important it is to craft a well-researched _. media monitoring. thought leadership. key messages.

Publicity 120

Publicity Media Training Interviews B2B 120

PR for Anyone

OCTOBER 28, 2021

A question I get asked is what skills does someone need to be a public relations specialist. You also need to be able to do a review of your assets (website and social media) and make sure you check out when the media checks you out. Do you appear to be industry expert-worthy? Publicity Plan. PR FOR ANYONE.

Publicity 130

Publicity Pitching System Small Business 130

Rock the Status Quo

DECEMBER 11, 2014

Sometimes public relations feels exactly like this piggy’s situation, but without the humor. We’re pitching editorial sources to fit THEIR needs, not gifting them with the fabulous opportunity of a lifetime interview with the reporter being eternally grateful for the favor. or you as the PR person do the interview.

Interviews 174

Interviews Real Estate Media Pitching 174

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on MuckRack As a PR professional, staying on top of current events and industry trends is a crucial part of the job. When it comes to the news industry, trending topics come and go like the tides. Thanks to the growth of digital platforms like social media, the news cycle is rotating faster than ever before.

Pitching 100

Pitching Interviews Trends Journalism 100

PR for Anyone

MAY 24, 2022

I’ve interviewed many journalists and they all tell me the same thing… they don’t read press releases. You should only put logos on when you are interviewed or quoted. Find who is writing about your industry and reach out, show your value, give them information before you start pitching to them. PR FOR ANYONE.

Pitching 130

Pitching Television Interviews YouTube 130

PR for Anyone

FEBRUARY 15, 2023

Know the publication’s style and tone. Show that you understand the publication’s audience. Offer to set up an interview with a subject matter expert. Being known means people are following you on social media because they want to hear what you have to say about your industry. Keep the email short.

Pitching 130

Pitching Media Interviews Video 130

ImPRessions - Crenshaw Communications

APRIL 10, 2018

Most public relations experts agree that the rules of the public apology are relatively simple. Media training can be a useful communications tool, whether it be for national TV interviews or phone chats with small trade press. Several factors determine how the public will receive a video/interview apology.

Interviews 170

Interviews Media Training Training Video 170

PR for Anyone

DECEMBER 1, 2021

For professional industry experts, I prefer a clean simple background with some books, a plant for color, maybe a diploma or award. For a refresher on your brand, watch this video on How to Get Publicity with Branding. Anyone can get publicity! NOW is your time to be seen as THE go-to expert, an A-Lister in your industry!

Interviews 130

Interviews Video Film Industry 130

PR for Anyone

SEPTEMBER 29, 2021

Yes there are one on one interviews and what helps with that is if you have a book so they can show the cover and position you as the expert. Watch and see the visuals they provided for the segment and how it make a simple interview more dynamic. Anyone can get publicity! We do amazing interviews with them. PR FOR ANYONE.

Pitching 130

Pitching Television Interviews Video 130

ImPRessions - Crenshaw Communications

OCTOBER 29, 2020

It’s the same way in public relations. Similarly, we hold each other up in public relations. During my time in PR, I’ve worked on many different accounts in all different industries – ad tech, retail, cybersecurity, consumer tech, the list goes on. They can both be scary as well as fun. Here’s what I mean. or costumes.

Creativity 243

Creativity Groups Retail Media Training 243

PR for Anyone

SEPTEMBER 8, 2022

There are a lot more videos on my YouTube channel HERE or read the posts on my blog HERE You’ll see how easy it is to land in the media IF you follow a process that I have already created for you. Anyone can get publicity! NOW is your time to be seen as THE go-to expert, an A-Lister in your industry! PR FOR ANYONE.

Media 130

Media YouTube Video Interviews 130

PR for Anyone

SEPTEMBER 8, 2021

Always be prepared for your media interview. Know who is interviewing you. Anyone can get publicity! NOW is your time to by seen as THE go-to expert, an A-Lister in your industry! It’s Christina with this week’s Free Publicity Friday PR Tip. Do your homework on the journalist and the outlet.

Television 221

Television Pitching Interviews Radio 221

PR for Anyone

OCTOBER 13, 2022

In this week’s Free Publicity Friday PR tip video I’ll give you a few tips on how to do this. Go to the channel HERE , subscribe and ring the bell so you’re notified of new videos and then go check out the new playlist, Established to Known™ to help you really position yourself as a known industry expert. Transcript.

YouTube 130

YouTube Video Industry How To 130

PR for Anyone

OCTOBER 20, 2021

Interview a customer. Share a statistic about your industry. Create Content Using Media Pitches. Anyone can get publicity! NOW is your time to by seen as THE go-to expert, an A-Lister in your industry! Transcript: Hey everyone, it’s Christina Daves with this week’s, Free Publicity Friday PR Tip.

How To 130

How To Video Interviews YouTube 130

Shift Communications

FEBRUARY 3, 2016

In my last post , I shared three ways to bungle your product launch and touched briefly on preparing your executives for media interviews. First, why is media training so important? 1) They think an interview is just about answering questions. An interview is not about answering a reporter’s questions!

Interviews 60

Interviews Media Training Training Trends 60

PR for Anyone

JULY 28, 2022

Many people feel they have one story and that one story might not fit in every media outlet. I just interviewed someone on my PR Champions show and he summed it up so visually. Here are 5 stories you could pitch to various media publications, all highlighting your expertise but tailored to the unique media outlet.

Pitching 130

Pitching Media YouTube Interviews 130

PR for Anyone

APRIL 13, 2022

Of course, if you are reading this you know that I put out a Free Publicity Friday PR Tip every single Friday. Anyone can get publicity! NOW is your time to be seen as THE go-to expert, an A-Lister in your industry! It’s Christina Daves with this week’s Free Publicity Friday PR Tip. People love it. They expect it.

Video 130

Video Strategy YouTube Pitching 130

PR for Anyone

MARCH 10, 2022

We just wrapped up our Get PR Famous event and the underlying theme was how we helped them come out of their comfort zone and believe they can be in the media. I keep getting emails from attendees about all the interviews they are landing – yay! Anyone can get publicity! PR FOR ANYONE. It really is PR for ANYONE.

Media 130

Media Pitching Television Interviews 130

PR for Anyone

SEPTEMBER 1, 2022

There are a lot more videos on my YouTube channel HERE or read the posts on my blog HERE You’ll see how easy it is to land in the media IF you follow a process that I have already created for you. Anyone can get publicity! NOW is your time to be seen as THE go-to expert, an A-Lister in your industry! PR FOR ANYONE.

Pitching 130

Pitching Video YouTube Viral 130

PR for Anyone

AUGUST 17, 2021

Watch this great interview I did with David Meerman Scott who coined the phrase “neswjacking.” I want you to look at TikTok because that is one of the fastest growing social media platforms. Anyone can get publicity! NOW is your time to by seen as THE go-to expert, an A-Lister in your industry! PR FOR ANYONE.

Trends 246

Trends Television Exercises Pitching 246

PR for Anyone

SEPTEMBER 1, 2021

I didn’t realize there was a system and a calendar to pitch the media. Considering they actually close their publications four months out, I was out of luck! Think about your industry and what happens with that during this time. Does your business or industry relate to anything relevant to back to school?

Pitching 130

Pitching System Google Local 130

PR for Anyone

AUGUST 18, 2022

You’ll see in this week’s short PR Tip video below a few examples where I took clients who wanted coverage on one thing but broadened it to make them an industry expert and then they could get repeat media on that “one thing.” Anyone can get publicity! We give them their ideal interview.

Media 130

Media Nonprofit Pitching Television 130

PR for Anyone

MAY 18, 2022

I use the word “famous” because someone in your industry will be perceived as THE guru, THE expert, THE famous person in the industry. Anyone can get publicity! NOW is your time to be seen as THE go-to expert, an A-Lister in your industry! This week I want to start debunking some myths about publicity.

YouTube 130

YouTube Video How To Pitching 130