Burrelles Fresh Ideas

JUNE 13, 2023

Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution. Maximizing returns on limited resources means deploying tactics thoughtfully at every stage, from planning to execution.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Beyond PR

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. I mean, yes, hiring a new chief operating officer is newsworthy, and it warrants a press release. On top of crafting compelling content, the most prominent challenge is driving engagement from targeted audiences.

Infographics 72

Infographics Case Study Video Survey 72

5W PR

NOVEMBER 23, 2021

You should know that IG allows around 30 per post and that you can delete them from the post and put new ones in immediately one time. Your IG theme should be easily tied to your brand and what makes your business stand out from the rest. Wondering if it’s worth the time and effort to build a business account on Instagram?

Instagram 158

Instagram Publicity How To Social Media 158

PR 20/20

AUGUST 9, 2016

Website traffic, lead generation, and sales conversion goals are all set. Social media: Social updates have been scheduled from your company’s accounts on LinkedIn, Facebook, Google+, and Twitter. After months of planning, research, writing, and design, your new B2B research report is set to launch. Personas have been defined.

Content Marketing 40

Content Marketing eBook Publicity Marketing 40

Journalistics

JUNE 18, 2012

Why are we still writing press releases? If press releases are part of your work life, you’ve probably asked this question once or twice in the past year (or more). Really though, press releases require a lot of time and effort to produce and distribute. There are hard costs associated with the process.

Blogging 52

Blogging Writing Engineering Video 52

PR 20/20

MAY 12, 2016

Editor's note: The following is an excerpt from The Marketing Performance Blueprint , and was also published on the HubSpot Agency Post. SMBs need partners that can deliver fully integrated solutions and in essence function as outsourced inbound marketing teams. The marketing services industry is in a state of flux.

Agency 40

Agency Marketing Financial System 40

Contently - Strategy

OCTOBER 15, 2020

We analyzed the entire B2B industry, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more. B2B companies always have to think a step ahead. They’re looking for something that’ll give their products and services an extra edge. Great content has the power to do that.

B2B 130

B2B Trends Video Course 130

Contently - Strategy

OCTOBER 15, 2021

We analyzed the entire B2B content marketing landscape, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more. B2B companies always have to think a step ahead. They’re looking for something that’ll give their products and services an extra edge. Want to test your site speed?

B2B 57

B2B Content Marketing Trends Marketing 57

Beyond PR

DECEMBER 21, 2017

According to research from Content Marketing Institute, 65 percent of businesses using content marketing have experienced an increase in ROI compared to a year ago. As we get ready to enter 2018, if you want to get results from your content marketing efforts, you want to avoid the following mistakes.

Content Marketing 75

Content Marketing Marketing SEO Engineering 75