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The Role of PR in Transforming Consumer Finance

5W PR

The world of financial services is experiencing a seismic shift. The old days of being defined by physical spaces and a reputation for complexity are fading. Instead, today’s consumer finance landscape is ripe with innovation, digital engagement, and a spotlight on financial literacy.

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Major Differences Between a Career in PR and Marketing

5W PR

Public relations Public relations is centered around building and managing the reputation of individuals, organizations, or brands. Professionals in this field strategize communication during challenging times to protect the reputation of the client. Marketing is focused on driving sales and promoting products.

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#19: Building a framework for reputation management

NewsWhip

Building a framework for reputation management: Christopher Rivera @ Samsung. Christopher Rivera, Director of Reputation & Risk, Samsung Electronics America. Chris Rivera has led as the Director of Reputation & Risk at Samsung Electronics America for more than three years. The reputation and risk landscape| Jump to text.

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How To Set Expectations In Public Relations

ImPRessions - Crenshaw Communications

If you want a product launch to be covered in a top-tier publication, journalists will need to talk to someone who has used the product or can speak to its market value. The same thing goes for business success items; you generally can’t tell a business story in a top media outlet without disclosing financial information.

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Google News: a new way to spread the story

Presspage

When the Global Financial Crisis occurred in 2008, traditional news media was hit hard. One of the tools that greatly enabled this is Google News, a product launched by Google in 2006. Brand reputation: Similar to Domain Authority , except this is just for news. Around the same time, Web 2.0 What is Google News?

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Why Social Analysis Is Essential to PR

Beyond PR

What is The Overall Audience Perception of a Campaign or Product Launch? Understanding social context and being able to dissect things like negative mentions around your new product release or announcement can offer insight into what resonates with your audience and why.

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How to Prepare a PR Crisis Plan

Prohibition

A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. It could be man-made—for example, a product recall. A PR crisis can destroy a reputation in an instant, so it’s crucial to have a plan in place.

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