Shift Communications

AUGUST 17, 2018

Weighing competitor results against your client’s earnings is a bit like making a pro and con list, but it’s important to remember that there is outreach potential in every financial benchmark and an opportunity to discuss new leadership and change management strategies for improvement over the next quarter. Measure the impact of new blood.

Pitching 83

Pitching Product Launch Data Measurement 83

Beyond PR

JUNE 28, 2018

What is The Overall Audience Perception of a Campaign or Product Launch? Understanding social context and being able to dissect things like negative mentions around your new product release or announcement can offer insight into what resonates with your audience and why.

Analysis 40

Analysis B2C Case Study Product Launch 40

Communications Conversations

APRIL 21, 2015

So, all those posts and media reports you’ve read the last couple days talking about the big “hit” Target’s taking for this supposedly failed product launch? ” The financial crisis of 2012? Tough to measure success here without seeing Target’s analytics. Yeah, I’m not buying in.

Social Media 60

Social Media Product Launch Instagram Media 60

Sword and the Script

DECEMBER 20, 2022

The internet created an obsession among marketers for measurement, but it overcorrected over the last 10 years or so. They have also proven crucial in measuring the efficacy of PR campaigns and customizing them. . ~ Wendy Zajack , Faculty Director, IMC & DMC at Georgetown University. Greg Galant , CEO and cofounder, Muck Rack.

Marketing 196

Marketing Content Marketing Data Social Media 196

Beyond PR

JUNE 14, 2016

New marketing technology, measurement platforms and other advances have greatly expanded the sources that marketers can sift through for nuggets of information. Ideas and data are streaming in from all directions – from sales to product to customer support. The Product Roadmap. Let’s see what you can find.

How To 40

How To Marketing Training Product Launch 40

Shift Communications

FEBRUARY 3, 2016

In my last post , I shared three ways to bungle your product launch and touched briefly on preparing your executives for media interviews. For your business, maybe sensor technologies have increased your ability to collect and analyze tremendous amounts of data that has led to major product advancements.

Interviews 60

Interviews Media Training Training Trends 60

Sword and the Script

SEPTEMBER 3, 2019

The PR Week story is the only information about the product launch that seemed to be available – there was no announcement that I saw. This means they can measure earned the same way they do paid or owned, and make more fully informed investment mix decisions.”. 2) Burton-Taylor offers a mixed assessment on PR tech M&A.

Analytics 70

Analytics Report Technology Pitching 70

Prohibition

JANUARY 14, 2022

Who is responsible for managing the financial aspects of any crisis management , including dealing with any offers from crisis PR firms or expenses incurred through legal advice. There are people who are already familiar with your brand or product and have a large following of their own. How long should the crisis team be in place for?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62