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What I learned about “going viral” on LinkedIn last week

Communications Conversations

Last week I had my first experience with a post of mine “going viral” on LinkedIn. Something I wrote “hot” and just reacted to as I saw the news in my feed that Sara Blakely had just given ALL her employees two first-class tickets to anywhere in the world and $10,000. Here’s the full post.

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Barbie dominates August brand coverage

NewsWhip

The article referred to Barbie getting near a billion dollars in ticket sales heading into its third weekend, making it one of the biggest movies of 2023 at the time, and in fact it has only continued to grow since then to become the biggest release of the year at the end of August. All in all, not a great month for Nike’s reputation.

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How Not To Get Cancelled: A PR View

ImPRessions - Crenshaw Communications

The companies that pledged support for female employees after the Dobbs decision, for example, are expressing an authentic position in response to court ruling that will affect millions. it posted beneath a clip of Heard referring to online harassment she’d endured on the platform. Be thoughtful about sensitive issues.

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PR Glossary: 30 Key Terms and Insights Every Professional Should Know

Newsfile

User Experience (UX) refers to the overall experience people have while interacting with a product or service. Brand mentions refer to instances where an organization’s name, product, or service is discussed or referenced in media content. They leave positive reviews, refer new customers, and even create content on your behalf.

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Separating fact from fiction: lessons from Madbird

PR in High Definition

The story of how the fake design agency Madbird ensnared unsuspecting job seekers into its web has gone viral, leaving readers shocked at the façade that was created. Can you blame these unsuspecting employees who trusted that the company they were working for was in fact legitimate? Take up referrals and references.

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7 Rules for a New Era of Communications

PRSay

A public affairs officer for the Army did not heed this advice and took a tone-deaf approach in posting about COVID-19, using emojis when referencing death and a racial slur that joked about eating bats (in reference to a disproven theory for how the virus started). Awe is the second most viral emotion. Speak a new language.

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Listen, Then Speak: 10 Quotes on Social Media Listening

Cision

Social media users may misspell your company name, abbreviate a product name or reference a description instead of a product name. Social media can help make one disappointed customer’s complaint go viral in hours and your brand needs to be paying attention because everyone else already is. Scott Stratten.