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Has the trade show had its day (at last)?

The Hoffman Agency

If I saw anyone who looked like a journalist, I was to grab them and drag them to my client’s stand to meet the CEO. In the years since FM’93, I can’t remember how many trade shows I’ve been to. Trade shows aren’t cheap to attend, particularly those with a global reputation like MWC or the Consumer Electronics Show in Las Vegas.

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Spotlight on a Solo PR Pro: Meet Nicole Castro

Solo PR Pro

Nicole attended media meet-and-greet shows, traveled to meet with clients and even flew to Las Vegas for CES, the annual consumer electronics trade show. The post Spotlight on a Solo PR Pro: Meet Nicole Castro appeared first on Solo PR Pro.

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How to Hit the Right Notes with Keynote Speaker Announcements

Cision

Attendees and exhibitors file into a meeting room and as they exit, suddenly everyone feels re-energized about their industry and ready to take on the world. This renewed sense of purpose and drive is one of the many reasons companies choose to send employees to trade shows and conferences year in and year out.

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Decoding Facebook’s Changes: 5 Ways PR Professionals Can Generate Reach and Impact in 2018

Business Wire

Once your news release has crossed the wire, launch your FB Live and invite page members, internal employees, external partners, reporters, customers and prospects to tune in as you discuss the value of your update with product owners and customers implementing the tool. Implementation Tip!

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Controlled Chaos: 86 Comms Pros Explain How Communications Work Has Changed

Sword and the Script

The addition of marketing, analysis, trade show consultation, managing professional organizational memberships and everything else has made every day a whirlwind of tasks, to-do lists and semi-controlled chaos.”. More virtual events, remote employees require different channels of internal communications.”. Semi-controlled chaos.

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The Competition and Industry Gets a Vote on Your Marketing

Sword and the Script

The leaders lock themselves in closed-door meetings day after day and only surface for employee or customer interactions that are structured and sterile. When the business does pop it’s head up, it usually only because it has something to say, to make an announcement or exhibit at a trade show.

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10 Do’s And Don’ts For Better PR Ideas

ImPRessions - Crenshaw Communications

The meetings can be major time-sucks that result in little usable input. First, stick to small meetings of just a couple of people who know the account. Recently a client with a security device contemplated staging an assault or pickpocketing at a trade show to drum up attention for its product. The reason?

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