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Email Vs.Text Marketing – Which is Better for Parents?

5W PR

Two prominent strategies are email and text marketing, each with its own set of strengths and weaknesses. Email marketing Email enables detailed product descriptions, engaging stories, and valuable information. Tailored emails feel more personal and relevant, increasing engagement and conversion rates.

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Public Relations Agency’s Top Marketing & Communications Trends for 2022

Konnect Agency

It’s always an exciting time of the year when we get to look back at what trends and tactics were successful, and which emerging practices can be implemented by a public relations agency to make our clients “All-Stars” in the new year ahead. Why You Need A Public Relations Agency To Help You Keep Up With Trends. are safe for now.

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QR Codes: How to Use a QR Code in a Public Relations Campaign

5W PR

One such useful tool from tech that can greatly benefit PR and marketing campaigns is the QR code. Similar to the last point, with QR codes companies are able to receive SMS messages or emails when they scan a company’s code. What is a QR Code and Why are They Important?

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4 Must-Have Features in an Email Marketing Platform

Critical Mention

While various social media platforms, paid search and social, chatbots, SMS messaging and various other marketing channels continue to grow in popularity, email marketing can sometimes seem like a relic of the digital past. With that in mind, here are some features you should look for in an email marketing platform: 1.

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What is the open rate of SMS text messaging?

Shift Communications

Friend of SHIFT and professional marketing BS detector Scott Stratten asked recently: Doing some talk research, and I just saw a post that said “SMS (text messages) have an open rate of 95%. Does this mean you should switch your marketing and communications strategy to immediately begin texting your audience?

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STOP! Read this before you email that press release!

ReimaginePR

So I asked “Does it bother anyone else when someone collects your emails off of this group and sends an unsolicited press release?” to a closed Facebook group of PR, marketing and advertising professionals. Then the act of mailing an irrelevant email to an indiscriminate list of people, becomes, by definition, spam.

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The Digital Disconnect

Konnect Agency

Omnichannel Marketing. Omnichannel marketing empowers brands with the centralization of online and offline channel activities. Omnichannel marketing empowers brands with the centralization of online and offline channel activities. The post The Digital Disconnect appeared first on Konnect Agency.