Onclusive

DECEMBER 28, 2021

As a data science company, Onclusive is known for our unique and unexpected insights from comprehensive media monitoring and PR Attribution. Our data collection and analysis doesn’t end there—we also survey the industry’s most experienced communicators and business executives during our live webinars. As we look back at 2021, here are some of the key insights we collected this year based on the polls conducted during our webinar series, which attracted thousands of communications professionals w

Industry 221

Industry Crisis Management Measurement Data 221

Axia PR

DECEMBER 29, 2021

If a TV interview doesn’t air, it doesn’t mean you’ve failed as a PR professional. TV reporters regularly contact public relations professionals to score an interview with an expert. After the back and forth, prepping, and recording the interview, both parties expect the interview to air, especially if the reporter gives you a specific date. What if it doesn’t air?

Interviews 62

Interviews Report Publicity How To 62

PRSay

DECEMBER 28, 2021

Everyone can send an email. Everyone receives email. The idea of using email marketing to further your company’s goals sounds simple enough. Most believe the success of their email marketing campaign depends on compelling copy and a clean visual presentation. If you look under the hood of the best email marketing campaigns, a strategic, data-driven approach quickly emerges as the linchpin to its success.

Marketing 208

Marketing Apparel Data Software 208

Business Wire

DECEMBER 27, 2021

The news and public relations industries have faced many challenges this year including extended discussions around COVID-19, vaccination, and masking requirements; remote working; virtual events; shortage of labor; and the Great Resignation. As the world continues to navigate through these events, what will the media and media relations landscapes look like in 2022?

Media Relations 378

Media Relations Trends Media Blogging 378

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Deirdre Breakenridge

DECEMBER 29, 2021

Each semester, I visit different university and college classrooms (virtually) to share the research behind the FEEL model and the FEEL First online test. Before the students dive into the model and the study findings, I’m quick to point out that the road to FEEL (facing Fears , engaging with Empathy , living with Ethics and unleashing Love ) starts early and long before you begin your professional career. .

eBook 339

eBook Infographics Ethics Study 339

Prowly

DECEMBER 29, 2021

Media monitoring is not just nice to have—these days, it is a necessity. You need to know who’s talking, and what they’re saying about your, or your client’s, brand. It’s not the only advantage, though. The importance of media monitoring goes far beyond keeping an eye on online discussions. Here’s what is media monitoring, why […]. The post Media Monitoring for PR Professionals: Importance, Advantages & More appeared first on Prowly Magazine.

Media 211

Media Brand Branding Reputation 211

Sword and the Script

DECEMBER 28, 2021

This blog published 51 posts this year – the 12 th year of publishing for Sword and the Script. That works out to one post per week, which is like clockwork. The total count of posts published is down from 86 in 2020. However, the cadence of publishing still meets one absolute requirement of content marketing : consistency in publishing matters as much as anything else.

Blogging 133

Blogging Software Google Content Marketing 133

Culpwrit

DECEMBER 30, 2021

By Jill O’Mahony Stewart CHICAGO PUBIC SCHOOLS I can’t shake this recent email exchange tagged “Requesting input from the communications team” on a script in development. Colleague: “I am not looking for typos or grammar help but instead more for feedback on whether or not this properly sets the stage …” Me: [sensing my… Continue reading My New Year’s Resolution?

Communications 115

Communications Publicity 115

Ronn Torossian

DECEMBER 29, 2021

The ongoing pandemic has created a change in people’s relationship with technology, work, consumerism, and the world. That’s why companies have had to shift their approach to innovation, design, and growth. These days, people have a growing sense of agency over how they’re able to make purchases, re-enter the workplace, and relate to other people. […].

Consumer 195

Consumer Technology Agency Company 195

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Prowly

DECEMBER 27, 2021

They say that you should always learn from your mistakes, and it’s true. That’s how you get better and avoid doing the same thing again, right? Well, yes, but sometimes, it gets a little difficult to admit that you were wrong. Since it can be a bit embarrassing, why don’t you just learn from other […]. The post What Can You Learn From Bad PR Pitches (w/ Bad PR Examples) appeared first on Prowly Magazine.

Examples 152

Examples Pitching Media 152

PR Fuel

DECEMBER 28, 2021

The average office worker gets over 120 emails per day. If you’re sending out a press release via email to announce something about your business, you want it to make an impact so it stands out among the rest. A press release should be more than an announcement — it’s a way to invite media members to learn more about your company and what you want to share.

Engineering 89

Engineering Crisis Management Writing Tools 89

5W PR

DECEMBER 30, 2021

College students are a massive demographic and consist mostly of 18 -24 year olds. Since college students are geographically stagnant for 4 – 5 years, a business has a lot of time to develop branding and marketing aimed specifically at them. However, they also represent one of the world’s most elusive types of customers. They have certain noteworthy characteristics which make them a viable market segment for new product strategies.

Marketing 60

Marketing Nonprofit Small Business Local 60

Ronn Torossian

DECEMBER 27, 2021

The season for Spotify Wrapped has arrived for users, which is a feature from the music streaming platform that displays user data and shows them their most played artists, songs, and albums through shareable graphics. With the help of this effective marketing strategy, Spotify has managed to leverage its large user base to create social […]. The post Free Advertising Efforts Through Features appeared first on.

Advertising 195

Advertising Advertising Data Strategy 195

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Prowly

DECEMBER 30, 2021

What would you say if I invited you to a party where you could sit in the corner and eavesdrop on every single conversation about your brand? You’d be able to hear the most enthusiastic raves and the most serious complaints, and even spot who was proclaiming them the loudest. You’d say yes right away, […]. The post How Much Does Media Monitoring Cost [2022 Buyer’s Guide] appeared first on Prowly Magazine.

Media 104

Media Brand Branding Reputation 104

Reputation Specialist Michael Toebe

DECEMBER 31, 2021

Dan Rather. Regardless of a person’s long track record of success, errors get remembered. Misdeeds or failings are not forgotten when people find something about you, your communication or other behavior distasteful or offensive. Veteran journalist Dan Rather is one example and I bring him up because he is in the news now, inspiring this post. Rather wanted to address the too familiar and disrespectful “Let’s go Brandon,” insult that is directed at President Joe Biden.

Crisis Management 52

Crisis Management Crisis Communications Crisis Measurement 52

5W PR

DECEMBER 29, 2021

In the last year, over 70% of the US population was actively using social media platforms, and spent between seven minutes and two hours on average on their platforms of choice. With new platforms and features being announced practically every week, brands have to stay on top of the most popular and useful ones for their audiences. Fortunately, most of the trends regarding social media that we’re going to be seeing in the new year have already arrived before 2021 has even ended.

Social Media 60

Social Media Trends Media Instagram 60

HMA Public Relations

DECEMBER 27, 2021

The HMA Team is off this week to spend the holidays with friends and family, we will be returning on January 3, 2022. We wish you a wonderful and safe holiday break. See you in 2022!

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Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

Crisis

5W PR

DECEMBER 27, 2021

Most of the time these days, the word influencer gets thrown around and is generally perceived as an easy way for companies to improve their promotional campaigns. However, that’s not quite the case. All influencer campaigns require research and community building beforehand, as well as figuring out who are the right influencers that companies can work with.

Creativity 60

Creativity Trends Instagram Social Media 60