Wed.Apr 03, 2024

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The Intersection of Fintech and Public Relations

Ronn Torossian

The landscape of financial services is changing, and fast. The surge of technology and unrelenting demand for innovation is giving birth to a new era focused on fintech. As this change unfolds, clear communication and trust become critical to success. This is where public relations steps in. Fintech PR plays a pivotal role in bridging […] The post The Intersection of Fintech and Public Relations appeared first on.

Publicity 150
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Introducing AI Assistant – the work buddy every PR practitioner needs

Prowly

We’re excited to introduce the first AI Assistant built specifically for public relations professionals. Most tools are trained to serve the general population, but not everyone is well-versed in writing detailed, meticulous prompts to get the exact outcome they seek. Prowly’s AI Assistant offers a new way to do PR while you’re still in the […] The post Introducing AI Assistant – the work buddy every PR practitioner needs appeared first on Prowly Blog.

Training 104
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4 tips for writing PR content to build a positive and professional brand image

Agility PR Solutions

As the communication branch of your organization, public relations creates the press releases and other content that provides company details, establishes a connection with consumers, and earns your brand or business media coverage. In this post, we’ll look at ways to ensure your business or client is seen favorably in your PR content, stressing the […] The post 4 tips for writing PR content to build a positive and professional brand image appeared first on Agility PR Solutions.

Writing 110
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A Quick PR Guide to US Presidential Elections 2024

Prowly

It’s both an exciting and stressful year ahead of us! With all the struggles and brick walls PR specialists need to face during the year of presidential elections, there are a few emerging trends to watch out for in order to have the perfect strategy in place. From thinking about all the ways to manage […] The post A Quick PR Guide to US Presidential Elections 2024 appeared first on Prowly Blog.

Trends 104
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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The science of marketing: Exploring the psychology of consumer behavior

Agility PR Solutions

Consumer behavior refers to the study of individuals’ actions and decision-making processes when purchasing and using products or services. Understanding consumer behavior is pivotal in marketing as it unveils the complexities behind why consumers make specific choices. It involves analyzing various factors that influence these decisions, including cultural, social, personal, and psychological elements.

Consumer 105

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Ethics and compliance: In an age of AI, remote work, and new regulations, ethics programs turn focus to risk mitigation and analysis

Agility PR Solutions

In the rapidly changing workplace environment, companies are choosing to prioritize managing and avoiding risk in their ethics and compliance (E&C) decisions, reveals a news study from E&C solutions firm LRN Corporation. The research found that risk mitigation and risk analysis were the main areas that E&C programs prioritized over the past 12 months as […] The post Ethics and compliance: In an age of AI, remote work, and new regulations, ethics programs turn focus to risk miti

Ethics 105
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Launching Tech Giants: How PR Fuels High Growth in Tech Companies

5W PR

In the lightning-fast, dog-eat-dog world of tech, where every nanosecond brings a new invention, carving out a niche for a business is vital. Public relations is a powerful tool in a tech startup’s toolbox, fueling rapid growth by molding brand perception, drawing in essential resources, and breeding trust. Building brand awareness The bedrock of any winning PR strategy is brand recognition.

Company 78
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State of healthcare data: Businesses report an average 124% ROI on all data investments

Agility PR Solutions

Data quality is an Achilles heel for virtually every industry, and a common problem is outdated data stacks, especially now since AI programs pull from this data, making insights from good data easier to incorporate, but creating chaos when data is of poor quality. In the healthcare industry, this chaos can be extra impactful with […] The post State of healthcare data: Businesses report an average 124% ROI on all data investments appeared first on Agility PR Solutions.

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Study: AI is transforming PR: What are the risks and benefits?

Axia PR

Your company can harness the benefits of AI while mitigating risk. Since the explosive growth of artificial intelligence, AI is already transforming public relations workflows. According to The State of AI in PR , presented by Muck Rack, 61% of PR professionals currently use AI tools or plan to explore them. Companies that invest in PR agency services should understand the opportunities and risks of AI.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Benefits You Can Only Get From Social Media Marketing

Prohibition

Advertising comes in many different shapes and sizes and the traditional methods have their benefits, but so does paid social media advertisements. Here we are going to take a look at the differences between the two and pick out the benefits that social media marketing has over those traditional methods. Specific detailed targeting Across all social media advertising you have a way to directly reach your target audience.

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Journalist Spotlight | Interview with Jo Litson, Editor at Limelight Magazine

Medianet Australia

Today, Medianet is joined by Jo Litson, Editor of Limelight’s print magazine. Here, Jo recounts her career as an arts writer/journalist, including her time freelancing, and how it led to her current role as Editor.

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Institute for Public Relations Launches IPR NEXT, a Membership Community for Emerging Leaders

Institute for Public Relations

New York, NY — April 3, 2024 — The Institute for Public Relations (IPR) has launched IPR NEXT, a new membership community for emerging leaders with less than 10 years of experience.