Cision

APRIL 12, 2016

Pushing products in your pitches won’t gain you any media coverage. If you want journalists to respond to your pitches, you need to explain why your news is important and relevant. Adriana Stan, public relations director at W Magazine, says being empathetic to the contacts you are pitching is the key to winning them over. In this interview, Adriana discusses the nuances of promoting media brands, the evolving role of social media in media relations and how to adapt your public relations strategy

Fashion 182

Fashion Pitching Journalism Social Media 182

ImPRessions - Crenshaw Communications

APRIL 12, 2016

Once an established company decides to engage in public relations activities , the decision presents some wonderful opportunities to burnish, refresh and create anew – much like what a start-up does as it enters the marketplace. Here are some ways that strategic PR planning can help leaders regain that “new company smell.” Re-examine the mission.

Company 131

Company Guidelines Leadership Financial 131

Marketwired

APRIL 12, 2016

[By Aaron Broverman]. Last year, Serial – a serialized whodunnit chronicling the arrest and conviction of Adnan Syed for the murder of high school classmate Hae Min Lee in 1999 – became the fastest podcast ever to reach five million downloads and solidified its reputation as “ podcasting’s first beakout hit.”. While listenership of podcasts is still small, that audience gets increasingly larger each year.

Advertising 123

Advertising Advertising Television Radio 123

Cision

APRIL 12, 2016

So you’ve used social listening tools to identify a conversation your brand wants to join. Now what? For your real-time contributions to truly make an impact, you must be seen as a credible source. However, this is easier said than done. Often, brands find more success by building connections with the people their audience already trusts and listens to: influencers.

Measurement 120

Measurement Brand Branding Tools 120

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

MaccaPR

APRIL 12, 2016

What would you give to take our PR and corporate communications industry’s leaders aside and ask them – what success tips did they wish someone had told them earlier in their career? And what mistakes do they wish they could have avoided – so you could benefit form their hard-won wisdom? In this first installment, we offer career secrets from Minnesota pros who bravely took their own hard knocks, so you don’t have to.

Travel 76

Travel Exercises Corporate Internal 76

Communications Conversations

APRIL 12, 2016

Some things in the world of PR make me scratch my head. Trade publication media kits, for example. When researching a new trade publication or outlet to pitch stories on behalf of your client, this is typically your first stop. You need to determine audience size. You need to see if the demographics match up–and if this is truly a publication the audience you want to reach is reading.

Publicity 60

Publicity Media Web Facebook 60

Solo PR Pro

APRIL 12, 2016

The growth question is one that all successful entrepreneurs face at some point in their business. There is plenty of advice for determining if, when and how you grow your business. However, one facet of growth that is not widely discussed is professional growth. As a consultant, it’s important to pursue opportunities for increasing your knowledge base and building upon your skills to help keep them fresh and your mind sharp.

Knowledge Base 47

Knowledge Base Twitter Marketing Publicity 47

prTini

APRIL 12, 2016

If we believe in equal pay for men and women — which of course, I do! — then we should also believe in equal benefits for men and women. New dads deserve equal time to bond with the baby and adjust to the realities of parenthood. I believe that policies that offer more time for moms than dads reinforce the (antiquated) gender norm that says mothers are the primary caregivers, while dads’ careers are more important.

Policies 44

Policies Employee Course Company 44

wiredPRworks

APRIL 12, 2016

Thanks to IACC for the opportunity to present ideas on how to Perfect PR and LinkedIn profiles for meeting and event planners at their annual conference in New York City! Like these topics? Bring expert marketing ideas to your event! Register for IACC-Americas Connect. Experience a new dynamic two-day program, packed full of education following new and traditional themes, including a 2016 focus on: • Innovative venues and meeting environments using the latest technologies. • Inspiring speakers

LinkedIn 43

LinkedIn Meeting Marketing Conference 43

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

PR 20/20

APRIL 12, 2016

Last month, a group of the PR 20/20 crew headed to Austin for SXSW ’s 30th annual conference. This trip is great for catching up on the latest trends in tech, health, space and VR; enjoying the local Mexican and BBQ food scene; listening to live music at what seems like every corner; and finding inspiration from the Austin community and SXSW Interactive programming.

Pinterest 41

Pinterest Community Data Mobile 41

Cision

APRIL 12, 2016

Taral Patel is PR Executive at PRmention , a digital PR agency for startups. Just the way organic food is good for our health, organic traffic is the best for your brand. But how can you build an organic audience? Your organic audience includes the people you reach out to through unpaid distribution. For them, it’s not just about buying your product or services.

Infographics 191

Infographics eBook Content Marketing Video 191

Sword and the Script

APRIL 12, 2016

It’s every marketer’s dream to go viral, but only a handful will ever experience it. While marketers can do things to set the conditions for going viral, things can’t be made to go viral. At best, viral marketing is usually a gamble with marketing credibility. A cursory investigation into any theme, meme or idea that went viral will usually find a healthy dose of luck and years of effort.

Viral 92

Viral Marketing Infographics B2B 92

Beyond PR

APRIL 12, 2016

Earned media – or a mention of your brand by journalists, influencers and other third-party sources – has long been considered a goal for PR professionals only. It’s traditionally looked at as something to strive for when announcing personnel changes, product launches and other company news. However, earned media is also a wise (I’d even say, essential) pursuit for marketers who want their content to reach new audiences and boost conversion rates.

Content Marketing 63

Content Marketing Marketing Media Reputation 63

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer