The Resolution Blog
JANUARY 4, 2024
It’s January 2024, officially back to work. But before you dive into your next PR campaign its important to consider focus and development for the year. What do you as an individual, your team and as a collective industry need to work on to move forward and succeed this year? I have enlisted the help […] The post 2024 Public Relations Forecast appeared first on PR Resolution — by CoverageBook.
PRSay
JANUARY 4, 2024
Would you like to learn more tips for reaching your readers and getting the word out? If so, then join PRSA and Ann Wylie at one of their 2024 writing classes. You’ll learn to write better headlines, leads, stories and more. Save $100 with coupon code PRSA24. APRs: Earn accreditation renewal credits. Whatever your plans/goals/intentions are for 2024, these writing resolutions will help you achieve them: 1.
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PR for Anyone
JANUARY 4, 2024
Hello, declutter enthusiasts! Ready to kick off the New Year with a fresh and organized start? As a lifestyle expert, here to sprinkle some magic on your home and help you declutter like a pro. We’re going to dive into a room-by-room, section-by-section adventure, turning your chaos into calm, one brilliant idea at a time. So, buckle up and let the decluttering extravaganza begin!
Agility PR Solutions
JANUARY 4, 2024
The world today has become quite fast-paced. As employers strive to scale the heights of success, employee relations are becoming more and more crucial. Hiring the right employees is great, but things should not stop here. As an employer, you are tasked with the responsibility to ensure that your staff members are satisfied and that […] The post Tips for using PR, social media, and other tools to maintain positive employee relations appeared first on Agility PR Solutions.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
5W PR
JANUARY 4, 2024
Generation Alpha, born between 2010 and 2025, is the first generation to fully embrace the 21st century from birth. Growing up in a world defined by rapid technological advancements, globalization, and unprecedented access to information, Generation Alpha is poised to shape and redefine societal norms, consumer behaviors, and market trends. For brands looking to connect with this tech-savvy and diverse generation, understanding their unique characteristics and preferences is essential for market
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
OnePitch
JANUARY 4, 2024
2023: the crazy year in media that brought us smarter text-generating AI , the death of the Twitter blue checkmark , a surprise Twitter rebranding , and the closure of multiple media websites.
Agility PR Solutions
JANUARY 4, 2024
Have you ever: Been ghosted by media personnel for an important pitch, even after multiple follow-ups? Felt confused about which news stories best fit which news publication and which editor would be the most receptive? Been passed over in favor of other PR folks for coverage of stories? Had trouble connecting with your audience on […] The post 12 advanced strategies for PR to leverage conversion rate optimization in 2024 appeared first on Agility PR Solutions.
Steve Barrett on PR
JANUARY 4, 2024
Caution and skepticism still abound but all the traditional indicators and trends suggest we are in for a super-positive year ahead.
HMA Public Relations
JANUARY 4, 2024
Brands are connecting with loyal customers and building trust with the help of user-generated content, (UGC), on social media. Learn more about UGC and how brands can leverage this strategy effectively in this post from Justin Liggin.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Mark My Words
JANUARY 4, 2024
New York Post “Something is beginning to unwind at the heart of Meghan and Harry,” PR expert Mark Borkowski told the Daily Mail earlier this month. “I think 2024 is going to be seismic, either because they’re going to do something to recover and find a new positive tactic or it’s going to be the undoing of the brand.” “It can only go one or two ways.
Maxim Behar
JANUARY 4, 2024
Many years ago, at the dawn of the free market in Bulgari, I was editor of a wonderful daily newspaper that still evokes interest on the few remaining newsstands. Back then no one had any concept of free and (for its years) modern journalism, and almost without exaggeration we would stop young people in the streets and ask them if they were looking for work and wanted to study.
Mark My Words
JANUARY 4, 2024
The Mirror According to The Express, PR expert Mark Borkowski has said that the couple needs to do something dramatic in order to make a comeback. He said: “2024 is a pivotal year for them. They need to do something to recover and find a new positive tactic because what they’re doing is clearly not working.” Mark is also said to have given some advice to the couple, with him revealing the one thing that they can do to make sure 2024 is a better year.
Konnect Agency
JANUARY 4, 2024
Embrace the Challenge I always like to start the New Year with a word to guide and motivate me and our team through the year ahead. However, this time around, I’ve had a hard time coming up with one single word. Maybe it’s been the challenges of the year past? Or the uncertainty of the year ahead? So instead of that, I’ve chosen an entire prediction. 2024 will be the year of Winners in a High Stakes business environment.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
Doctor Spin
JANUARY 4, 2024
“I’d like some more PR commentary on current events.” This is common feedback, but I’m not accommodating this request. There are two main reasons for this: one is excessively more disturbing than the other. Here we go: Reason 1: Evergreen as a Strategy I try to be mindful of the Follower Contract : If I promise to be a destination for the latest PR commentary on current events, I must be able to deliver on that promise long-term.
Doctor Spin
JANUARY 4, 2024
The Media Polarisation Model explains a media bias. The news media tends to divide issues into two opposing camps. This kind of polarisation is a known media logic effect. However, when opposing viewpoints are both extremes, the viewpoints might actually be closer to each other than to the true centre of the issue. What happens when extreme positions (that are non-perpendicular) become less interested in honest discource based on factual evidence?
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