ImPRessions - Crenshaw Communications

JANUARY 3, 2024

This year, our PR team published dozens of blog posts, sharing PR insights and unpacking trends from a variety of perspectives. They’re based on the experience and direct observation from people at all staff levels. And 2023 has certainly been a year of wild experiences for PR professionals. We’re not just talking about ChatGPT – although the Crenshaw team has been early and vocal in proclaiming Chat GPT’s usefulness for PR.

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Agility PR Solutions

JANUARY 3, 2024

It’s no secret that the traditional public relations landscape is undergoing a significant transformation fueled by technological advancements like AI. In fact, a 2023 survey found that 61 percent of PR professionals use AI or are interested in using AI in their daily work. The profession is in the midst of an accelerated urgency to […] The post PR in 2024: 4 ways technology will change the PR landscape in the year ahead appeared first on Agility PR Solutions.

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ImPRessions - Crenshaw Communications

JANUARY 3, 2024

Crenshaw Communications, a Mod Op company was recently recognized by the New York Chapter of the Public Relations Society of America (PRSA) and the Ragan PR Daily Awards for the agency’s work with sales tech provider Chili Piper.The campaign went beyond day-to-day product PR to recognize Chili Piper’s extraordinary work for Ukrainian refugees. An inbound conversion platform for B2B revenue teams, Chili Piper tasked our team with developing a media relations strategy to generate awareness for its

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Software Company B2B Agency 156

PR for Anyone

JANUARY 3, 2024

Stacy Kehren Idema is an entrepreneur, business advisor, mentor, and the founder of The Global Collective – an initiative that strives to harmonize the individual strengths of masculine and feminine business leaders in an effort to harvest the greatest potential success for companies and individuals. In her appearance on the podcast, Stacy discusses the challenges that women face in the corporate world – namely, the prevalent perception that women are vying for a controlled and limited share of

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Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

NewsWhip

JANUARY 3, 2024

This is a guest post from Marshall Manson, a globally-minded communications and marketing leader with more than 25 years of experience building and managing businesses. He was most recently a Partner at Brunswick and was previously UK CEO of Ogilvy PR. He is an Advisor to Newswhip. 2024’s year of elections Here is the least surprising data point of the year so far: When it comes to interest in elections, the U.S. dominates.

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5W PR

JANUARY 3, 2024

Crafting unforgettable experiences through strategic communications is an art that goes beyond mere interaction. It’s about creating a profound connection that resonates with individuals long after the initial encounter. In a world inundated with information and stimuli, strategic communication becomes the linchpin for organizations and individuals seeking to make a lasting impression.

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Agility PR Solutions

JANUARY 3, 2024

Like most other business fields, marketers embraced a whole new way of working in 2023. But amid all the technoprogress, new research from marketing solutions firm R.R. Donnelley Sons & Company () found that the lingering economic uncertainty, increasing privacy concerns, and consumer fatigue toward marketers’ digital strategies drove the resurgence of “tried and true” […] The post Digital fatigue sees marketers turning to proven channels and strategies appeared first on Agility PR Sol

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5W PR

JANUARY 3, 2024

The start of a new year often brings a collective desire for positive change, healthier habits, and a fresh start. For food and beverage brands, this period represents an opportunity to leverage strategic food and beverage public relations initiatives to navigate the new year reset successfully. Understanding consumer resolutions As individuals embark on New Year’s resolutions related to health, wellness, and lifestyle changes, food and beverage brands need to understand these evolving con

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Agility PR Solutions

JANUARY 3, 2024

AI is making business leaders’ productivity dreams come true, but it’s also creating even loftier CX expectations—and brands need to stay aware of trending issues as they develop throughout this critical year of CX refinement. New research from experience management firm Qualtrics uncovers some key shifts on the horizon that are poised to widen the […] The post Top CX trends to expect in 2024: New research uncovers 4 important shifts that will define the consumer experience this year appea

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

5W PR

JANUARY 3, 2024

Participating in retail industry events offers professionals and businesses an unparalleled opportunity to engage with the dynamic landscape of commerce. These events serve as hubs of innovation, networking , and education, where attendees can connect with industry leaders, stay abreast of the latest trends and technologies, and gain valuable insights into the future of retail.

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Retail Conference Trends Technology 78

HMA Public Relations

JANUARY 3, 2024

This year's Pop-Tarts Bowl welcomed a new first in sports history–an edible mascot. Find out more on a recent viral mascot marketing moment with Strawberry the Pop-Tart and how fellow snack brands have responded with Justin Liggin. Read more on the giant food fun in this post!

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5W PR

JANUARY 3, 2024

As the Consumer Electronics Show (CES) approaches each year, brands have a unique opportunity to showcase their latest innovations and technologies on a global stage. Preparing for CES involves strategic planning, effective communication, and a keen understanding of industry trends. Early planning Begin the preparation process well in advance. CES 2024 is a major event, and early planning allows for comprehensive strategy development and execution.

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Axia PR

JANUARY 3, 2024

Avoid forgettable and vague headlines with these quick tips to make for a better news release. News releases enable organizations to inform the media and public about key developments within the company. But with limitless information competing for attention, writing effective headlines is critical to stand out and earn consumer clicks.

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5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

5W PR

JANUARY 3, 2024

Choosing a career in the fields of public relations or marketing involves navigating distinct professional landscapes. While both disciplines contribute to an organization’s overall success, they differ significantly in their objectives, strategies, and day-to-day activities. Public relations Public relations is centered around building and managing the reputation of individuals, organizations, or brands.

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Stern + Associates

JANUARY 3, 2024

The beginning of a new year is a time when many consulting firms release annual research reports and other types of thought leadership on trends, challenges and solutions relevant to the vertical industries they serve. With multiple clients of ours launching new reports at the moment, we thought it would be a good time to discuss the current role of thought leadership in public relations for consulting firms, and ask how – and if – they can still successfully use it to attract, retain and grow b

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5W PR

JANUARY 3, 2024

In the ever-evolving landscape of digital marketing, shoppable content has emerged as a game-changer, transforming the way brands connect with consumers and drive sales. Understanding shoppable content Shoppable content refers to interactive digital experiences that seamlessly integrate product information and purchasing options. It enables consumers to make direct purchases within the content itself, eliminating the need to navigate to a separate website or platform.

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Mark My Words

JANUARY 3, 2024

The Royal Observer Something is beginning to unwind at the heart of Meghan and Harry,” PR expert Mark Borkowski dished. “I think 2024 is going to be seismic, either because they’re going to do something to recover and find a new positive tactic, or it’s going to be the undoing of the brand.” He added: “It can only go one or two ways.

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Publicity

5W PR

JANUARY 3, 2024

In the dynamic landscape of con͏sumer he͏alth brands , understanding the needs, prefere͏nces, and expectations of the target audience is paramount. Consume͏r surveys emerge ͏as a strategic tool, providing valuable ͏insights that empower brands to͏ tailor their offerings, enhance customer experiences, and foster trust. Understanding consumer preferences Consumer͏ surveys serve as a direct channel to und͏erstand the preferences of individuals in the health and wellness sector.

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Mark My Words

JANUARY 3, 2024

Geo News Meghan Markle’s values and plans from Hollywood have just come under fire. All of this has been brought to light by PR expert Mark Borkowski. He weighed in on everything during a most recent piece for the Guardian. In the piece Mr Borkowski touched at length about Meghan’s intentions for Hollywood. Read More: Prince Harry, Meghan Markle planning to break silence over royal race row.

Publicity 60

Publicity 60

5W PR

JANUARY 3, 2024

Public relations in the beauty industry has always been dynamic, and it continues to evolve rapidly. Beauty brands face unique challenges and opportunities in a landscape where trends, consumer expectations, and digital platforms play pivotal roles. Navigating this environment requires strategic and innovative approaches to beauty PR. Digital transformation The beauty industry has undergone a significant digital transformation, especially in the last decade.

Product Launch 78

Product Launch Consumer Community Interviews 78

Landis PR

JANUARY 3, 2024

Before 2023 is too far in our rear view, the staff at Landis shares their favorite PR stunts of the year…here’s Part One: Don’t Let Your Communications be on AutoDrive By Sean Dowdall Robotaxis carry on-demand riders in an autonomous vehicle without a driver. Cruise is one of the autonomous vehicle companies doing live testing on the streets of San Francisco for the last several years.

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Institute for Public Relations

JANUARY 3, 2024

Thank you for your continued support in 2023! We could not have accomplished all of these amazing initiatives without you. Here is to another year full of insightful research, engaging programs, impactful leadership, and more!

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Leadership 52

Doctor Spin

JANUARY 3, 2024

1‑Page PR Strategy. The idea of a “1‑Page PR Strategy” aligns with Richard Rumelt’s advocacy for clarity and conciseness in strategic planning. In its boiled-down format, it’s all about strengths versus weaknesses. Here we go: The 1‑Page PR Strategy “If you can’t explain it simply, you don’t understand it well enough.” — Albert Einstein Spin Academy | Online PR Courses How to Write a 1‑Page PR Strategy My inspiration for writing “no-b t” strategies comes from the classic “ Good Strategy, Bad Str

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Strategy eBook Policies Leadership 52