Ronn Torossian

OCTOBER 24, 2023

In the ever shifting landscape of digital marketing, the role of a digital media coordinator has become increasingly vital. This is a position that requires a combination of technical prowess, creative flair, and strategic thinking to effectively navigate the digital realm and connect brands with their audiences. Digital proficiency A digital media coordinator must be […] The post Mastering the Role of a Digital Media Coordinator: Essential Skills and Responsibilities appeared first on.

Media 195

Media Creativity Brand Branding 195

Agility PR Solutions

OCTOBER 24, 2023

Navigating the fast-paced realm of modern business feels akin to mastering a new language overnight. Today’s business landscape is bursting with technological advancements that demand our attention and adaptation. Automation in sales stands tall among these innovations, offering businesses unparalleled efficiency. Yet, introducing such a system is more than a mere technical switch—it’s a transformation […] The post Communicating change: The role of sales automation in business

Communications 179

Communications System Technology Marketing 179

Sword and the Script

OCTOBER 24, 2023

In this guest post, Kathy Casciani identifies some of the main reasons why you might have missed a story opportunity your competitor scored; knowing these is how you might catch it next time If you have been in the public relations business for a while, you’ve probably heard this dreaded complaint from a client: “My competitor was featured in (insert top-tier media outlet here)….why weren’t we included?

Pitching 127

Pitching Newspapers Report Local 127

Agility PR Solutions

OCTOBER 24, 2023

As communicators know, getting an influencer into your brand marketing can pay off in spades if you evaluate and choose carefully. But if your influencer isn’t the right fit, your campaign goes nowhere and your investment washes down the bad-marketing drain. However, in today’s marketplace, it could get a lot worse—new research from performance-driven influencer […] The post The other side of influence: Consumers, especially women, will drop your influencer—and your brand—if there’s a conf

Consumer 123

Consumer Brand Branding Marketing 123

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Axia PR

OCTOBER 24, 2023

In this episode, Tom Ciuba joins On Top of PR host Jason Mudd to discuss crisis management and how to build a crisis communications plan. Tune in to learn more!

Crisis 118

Crisis Crisis Communications Communications Crisis Management 118

Stern + Associates

OCTOBER 24, 2023

How do leaders bring about change? How do you motivate employees and influence customers in positive directions? How can an organization best utilize artificial intelligence to support decision-making and good judgement? According to Cass Sunstein , the Harvard Law Professor who is widely recognized for his expertise on persuasion and influence, each of these seemingly unrelated questions can be answered through a deep understanding of human behavior.

Tools 110

Tools Employee Government Strategy 110

OnePitch

OCTOBER 24, 2023

Annalee Armstrong is a senior editor from Fierce Biotech. Annalee manages a team of reporters in the UK and US that cover daily and long-form news about the biotech industry.

Report 114

Report Industry Media 114

Institute for Public Relations

OCTOBER 24, 2023

Gallup investigated how Americans feel about businesses taking a stance on public issues and current events. An online survey of 5,458 U.S. adults was conducted from May 8-15, 2023. Key findings include: 1.) 59% of respondents think businesses should not take a public stance on current events. 2.) 62% of Democrats thought businesses should take … Continue reading Do Americans Think Businesses Should Take Stances on Current Events?

Survey 105

Survey Publicity Government Corporate 105

Medianet Australia

OCTOBER 24, 2023

Learn from Karen Eck, Founder and Director of eckfactor, about her impressive career in PR and communications. Discover her tips for success and her recent projects that have made a significant impact in the industry.

Industry 98

Industry Communications 98

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Burrelles Fresh Ideas

OCTOBER 24, 2023

Savvy businesspeople understand that the only thing you can predict about the market is its unpredictability. Markets evolve. New competitors emerge, and existing ones may fade away in the blink of an eye. But one fact remains steadfast: no matter what your industry may be or what kinds of market conditions you’re operating under, the indisputable preeminence of the customer.

Strategy 95

Strategy Ethics Social Media Data 95

The Hoyt Organization

OCTOBER 24, 2023

While SEO constantly changes, what we’re now seeing with AI feels like we’ve entered a different ball game altogether. The change rate is substantially higher than the typical rate digital marketers are used to. This is especially true when we consider the core aspects of SEO – content creation and optimization. Google is the industry leader in search, not by chance, but due to its commitment to innovation.

Marketing 95

Marketing SEO Google Advertising 95

Presspage

OCTOBER 24, 2023

In the past, PR’s impact on the bottom line was treated as ambiguous at best. PR teams were seen as a necessity, a function crucial for managing a brand’s reputation but not directly linked to revenue. However, the rise of the digital era is upending these traditional perceptions. With the advent of social media, online reviews, and instant news dissemination, PR’s role has undergone a significant transformation.

Analytics 78

Analytics Digital PR Storytelling Local 78

NewsWhip

OCTOBER 24, 2023

Regular readers will know that we frequently cover the top content mentioning Fortune 100 brands, but this month and going forward we’re going to expand the scope of this analysis a little. In the past we’ve looked specifically at earned media coverage, but we thought to ourselves hey, since we have data on Facebook, Instagram, X, Reddit, and others just sitting there in the dashboard we’ve already created for this, we may as well put it to good use, right?

Reddit 78

Reddit Brand Branding Film 78

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

HMA Public Relations

OCTOBER 24, 2023

You have the data but how can you get the world's attention with it? Alison Bailin discusses how to gain news coverage and engagement with your survey results in this blog post. Read more!

Survey 87

Survey Data Blogging How To 87

Axia PR

OCTOBER 24, 2023

It’s virtually impossible to scroll through a social media platform without encountering some form of influencer marketing. The merging of branding and influencer personalities has played a major role in shaping modern marketing methods, and, according to experts, it’s a trend that’s continues to grow.

Social Media 62

Social Media Trends Marketing Brand 62

Newsfile

OCTOBER 24, 2023

By Melissa Strle The worldwide public relations market is valued at approximately $107 billion U.S. dollars in 2023. In addition, it shows no signs of slowing down with a projected annual growth rate of 5.7% in the coming years. Avoiding PR communication mistakes in this important market is paramount for PR pros. As a PR professional, you are most likely focusing on trying to enhance your company’s reputation.

Communications 52

Communications How To Corporate Training 52

Institute for Public Relations

OCTOBER 24, 2023

This summary is provided by the IPR Center for Diversity, Equity, and Inclusion McKinsey & Company analyzed the current state of women in corporate America and their workplace experiences. Data and HR policies from 276 private, public, and social sector companies across the United States and Canada were reviewed.

Policies 52

Policies Interviews Corporate Data 52

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Publicity

Newsfile

OCTOBER 24, 2023

By Melissa Strle On August 30 2021, Zoom Video Communication’s stock price plunged 17% following its Q2 earnings call. The earnings calls’ announcements of strong earnings and revenue of $1.02 billion , up 54% year-over-year, was tempered with the announcement of a slow growth forecast ahead. After the height of the COVID-19 pandemic, the demand for video conferencing tools was diminishing as in-person meetings resumed.

Conference 52

Conference Government Retail Analytics 52

Institute for Public Relations

OCTOBER 24, 2023

PwC analyzed board directors’ perceptions on the challenges and changes they face in 2023. A survey of 619 directors from global companies across a variety of industries was conducted in spring 2023. Key findings include: 1.) 45% of directors think someone on their board should be replaced. — However, only 11% of directors say their … Continue reading How are Boardroom Directors Responding to Global Changes?

Survey 52

Survey Industry Company Corporate 52

Institute for Public Relations

OCTOBER 24, 2023

Edelman analyzed global trust in Asian brands. An online survey of more than 32,000 respondents across 28 countries was conducted November 1-28, 2022. Key findings include: 1.) 83% of Asian businesses reported a desire to expand overseas. — This desire was most pronounced from businesses in Indonesia, China, Thailand, and Vietnam. 2.

Survey 52

Survey Report Brand Branding 52