Reputation Us

OCTOBER 16, 2023

When individuals or companies overly promote themselves without credible evidence to back up their claims, it can erode trust. Consumers and peers may view such self-promotion as mere bragging rather than genuine competence or quality. According to Performance Marketing World, 84% of millennials don’t trust conventional advertising. Ultimately, what you say about your products or services doesn’t matter — establishing credibility through neutral third-parties is essential for building a solid

Reputation 167

Reputation Consumer Report Ethics 167

Agility PR Solutions

OCTOBER 16, 2023

The industry of public relations is constantly evolving. It has become one of the most essential tools for building and promoting a successful brand. But press releases and pitching are not the only PR strategies that can help get a business recognized and talked about. Nowadays, there is a wide range of powerful tactics that […] The post 12 buzz-generating PR tactics that help you build and maintain your brand image appeared first on Agility PR Solutions.

Brand 117

Brand Branding Pitching Tools 117

PRSay

OCTOBER 16, 2023

“As your career progresses, what will determine what you’re able to do will not be how smart you are, but your accumulation of a tool kit that you can wield as you go through your career,” said David Epstein. The New York Times bestselling author and science writer noted the value of having a breadth of experiences rather than specialization in our ever-evolving world as he presented the keynote at the opening G eneral Session of PRSA’s ICON 2023 at the Gaylord Opryland Resort &

Training 105

Training Creativity Tools Mobile 105

Agility PR Solutions

OCTOBER 16, 2023

The amount of spending a business should allocate for its marketing efforts varies from industry to industry. The general consensus pivots to smaller companies spending about 5-10 percent of their revenue on marketing, while larger companies can stretch this up to over 14 percent. Marketing is such an indispensable part of a business’ operations that […] The post 5 cost-saving communications strategies for businesses across industries appeared first on Agility PR Solutions.

Industry 110

Industry Strategy Communications Marketing 110

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

HMA Public Relations

OCTOBER 16, 2023

The latest #MediaMonday feature comes to us from the KVOA-TV anchor desk in Tucson, where Sean Mooney anchors News 4 Tucson at 5, 6 and 10 p.m. Meet Sean, discover his notable work in sports over the years and learn more on his recent induction into the National Academy of Television Arts & Sciences (NATAS) Rocky Mountain Chapter Silver Circle in this post.

Television 100

Television Sports Meeting Media 100

Steve Barrett on PR

OCTOBER 16, 2023

PR pros gathered in Chicago last week for PRWeek’s best and most diverse PRDecoded conference so far.

Conference 154

Conference 154

Agility PR Solutions

OCTOBER 16, 2023

In case you missed it, brands and businesses worldwide have AI fever, and most are testing or already using generative AI (GenAI), with plans to deploy the tech on a wide scale. At just a year old, GenAI has perhaps the most vast potential of any emerging tech before it—which also means it is capable […] The post Ethics in technology: Do businesses have standards for generative AI use?

Ethics 110

Ethics Technology Company Brand 110

Ishmael's Corner

OCTOBER 16, 2023

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. All communication consultancies periodically encounter Procurement before contract sign-off and embarking on the fun stuff with a client. I am not a fan of Procurement. They always claim to be there to help the agency and make sure everyone — both the agency and the in-house PR department — enjoy a “happily ever after.

Storytelling 78

Storytelling Agency Communications Publicity 78

Doctor Spin

OCTOBER 16, 2023

Digital PR is not link-building for SEO. The rapid evolution of the internet and social media has transformed the communications industry—and PR professionals must adapt. Some “digital PR” agencies have focused on practices like link-building, DA (domain authority) mapping, and webmaster outreach. But this is SEO, not digital PR. How should these distinctions be made?

Digital PR 83

Digital PR SEO Engineering eBook 83

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Ethical Voices

OCTOBER 16, 2023

Joining me on this week’s episode of EthicalVoices is Kelsey Bohl , the Senior Manager of Corporate Communications Press Office at Walmart. She discusses a number of important ethics issues, including: Why corporations need to be careful they aren’t the ones spreading misinformation Ethics of data analysis Why PR pros need to change their definition of media Tell us more about your career and yourself?

Ethics 80

Ethics Data Crisis Apparel 80

Institute for Public Relations

OCTOBER 16, 2023

IPR is featuring research throughout October in support of National Disability Employment Awareness Month (NDEAM). The National Disability Institute researched the challenges and opportunities for small business owners who have disabilities. Multiple methods were used including a review of past census bureau survey data, in-depth surveys, focus groups, and interviews.

Small Business 69

Small Business Survey Interviews Data 69

Maxim Behar

OCTOBER 16, 2023

I have always wondered how we could prove how grateful we are. Making him an honorary citizen, somehow might work. I haven't read or heard of a university in Bulgaria that has made him a Doctor Honoris Causa, or a town that has placed a plaque or a modest memorial to him. And yet. What the then commissioner and later vice-president of the European Commission, the German Günter Verheugen, did for Bulgaria automatically puts him among the people who did the most to bring us back into the European

Financial 64

Financial Crisis Course Examples 64

Ishmael's Corner

OCTOBER 16, 2023

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. All communication consultancies periodically encounter Procurement before contract sign-off and embarking on the fun stuff with a client. I am not a fan of Procurement. They always claim to be there to help the agency and make sure everyone — both the agency and the in-house PR department — enjoy a “happily ever after.

Storytelling 60

Storytelling Agency Communications Publicity 60

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Institute for Public Relations

OCTOBER 16, 2023

This summary is provided by the IPR Organizational Communication Research Center Dr. James Ndone examined how negative employee-organization relationships impacted an organization’s internal reputation and its employees’ negative emotions as well as unsupportive behavior during a crisis.

Employee 59

Employee Crisis Internal International 59