Mon.Feb 12, 2024

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Security showdown: 3 in 4 consumers would stop purchasing from a brand if it suffered a cyber incident

Agility PR Solutions

Data breaches happen so often now that the public never hears about them—unless of course you happen to be a customer of a victimized brand or business that failed to protect your personal information. New research from digital security firm Vercara reveals that in 2023, businesses were hit with 800,000 cyberattacks. The importance of consumer […] The post Security showdown: 3 in 4 consumers would stop purchasing from a brand if it suffered a cyber incident appeared first on Agility PR Sol

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What Today’s Communicators Can Learn From Martin Luther King Jr.

PRSay

Join PRSA as we celebrate Black History Month. Take a look at the specially curated resources highlighted on our Black History Month page here. In his speech at the National Mall in Washington, D.C. on Aug. 28, 1963, civil rights leader Martin Luther King Jr. declared, “I have a dream that my four little children will one day live in a nation where they will not be judged by the color of their skin, but by the content of their character.

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The cost of compromise: Why businesses can’t afford to skimp on data security

Agility PR Solutions

In today’s digitized business operations, data security is an important aspect of running a successful business. The cost of choosing to skimp on extra security poses significant financial risks. Additionally, it’s very damaging to a business’s reputation if it’s revealed to the public. This article aims to spread awareness on why businesses simply can’t afford […] The post The cost of compromise: Why businesses can’t afford to skimp on data security appeared first on Agi

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#MediaMonday – George Zeliff

HMA Public Relations

This #MediaMonday feature comes to us from George Zeliff, who is the North Valley Schools and Sports Editor for Independent Newsmedia, covering Fountain Hills, Scottsdale and Paradise Valley. Meet George here!

Sports 89
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Trends in human capital: Businesses worldwide plagued by poor human sustainability, which is cutting their chances of meeting goals in half

Agility PR Solutions

The value of human capital is becoming more evident in brands and businesses around the world. As talent becomes a precious commodity, so too does organizations’ recognition of the need for prioritizing human sustainability—the degree to which a company creates value for people as human beings, leaving them with greater well-being, employability and equity, according […] The post Trends in human capital: Businesses worldwide plagued by poor human sustainability, which is cutting their chan

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6 top podcast launch services to help develop your program

Agility PR Solutions

As you venture into the world of podcasting, getting started can feel overwhelming seeing the fierce competition in the podcasting landscape. Statistics show there are over 4.3 million published podcasts worldwide in 2023, up from over 4.1 million in 2022. Here’s an image showing the growth since 2018: Image via Resound When it comes to […] The post 6 top podcast launch services to help develop your program appeared first on Agility PR Solutions.

Industry 105
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Forget About Your Resume. Focus on Social Media

Culpwrit

“Forget about your resume. Focus on social media.” Those two bits of advice have been heard often by most of my students at DePaul as well as other aspiring PR pros whenever I discuss job searches. Of course, I really don’t mean you can seriously wad up and throw away your resume, but social… Continue reading Forget About Your Resume. Focus on Social Media The post Forget About Your Resume.

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People Are Not Props – Christie Goodman

Ethical Voices

Joining me on this week’s episode is Christie Goodman , the director of communication for the Intercultural Development Research Association. She discusses a number of important issues, including: How to avoid using people as props and authentically engage Ethics challenges with assumptions How to effectively engage and learn from diverse audiences How to effectively advance social justice issues Tell us a little bit more about yourself and your career?

Ethics 79
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Newsjacking is an Effective Tool in your PR Toolkit

Landis PR

By Robin Carr Photo courtesy of Pixabay Breaking news can dominate the airwaves and your news feed in the blink of an eye. It’s sometimes a great opportunity for companies/brands to draw traffic and engagement. Here’s one example; when Bruce Willis’ aphasia diagnosis was announced, the Landis team offered up experts on the disorder from client Centre for Neuro Skills (CNS) to local media.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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The Role PR Plays in Boosting Digital Visibility

5W PR

In the crowded online marketplace, the voice of each brand is constantly competing for even the briefest sliver of attention from the customers. This is where public relations steps in, not as an amplifier that’s just screaming into the void, but as a skilled storyteller, carefully weaving narratives that capture hearts and minds. In the digital age, the tools of PR in digital marketing have gone high-tech.

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King Charles a man overshadowed by his own existence

Mark My Words

In the life of King Charles, a man overshadowed by his existence, the recent revelation of his battle with cancer is another step on an enigmatic journey. It also demonstrates his wish to be open in a world clamouring for authenticity. The previous monarch would not have declared a serious health issue. Stoicism and distance would have reigned supreme.

Crisis 60
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Going Deeper With LinkedIn For Public Relations Success

The Hoyt Organization

When people hear the word ‘LinkedIn,’ they think of a professional networking platform. However, LinkedIn offers more than job postings and professional connections. LinkedIn has 1 billion members in over 200 countries and territories worldwide. This makes it a powerful tool for businesses to connect with their target audience and elevate their brand’s online presence.

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How Edward Enninful got 40 of the world’s most famous women in one room for iconic final Vogue cover

Mark My Words

The Daily Mail Many of the 40 women could command a combined rate of north of £1.5million per day. Oprah famously can be paid up to £600,000 a day while Linda Evangelista famously said she wouldn’t get out of bed for less than £10,000. But Mark Borkowski, one of Britain’s leading PR gurus, told MailOnline that being featured on such an iconic cover would mean that most, if not all would, have not charged Vogue at all.

Fashion 60
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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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What Happens When Parental and Professional Identities Collide?

Institute for Public Relations

Dr. Rebecca Greenbaum and colleagues analyzed how underlying feelings of fear or shame may impact employed parents’ productivity in the workplace. An online survey of 201 individual working parents and 259 sets of spouses who were both working parents was conducted. Key findings include: 1.) Parental identity threat was defined as a blended work-family experience where … Continue reading What Happens When Parental and Professional Identities Collide?

Survey 52
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How is Digital News Consumed Globally?

Institute for Public Relations

Reuters Institute analyzed how news is being consumed online by people of different ages, genders, and regions. An online survey of 93,895 respondents across six continents and 46 markets was conducted from January ­– February 2023. Key findings include: 1.) 30% of respondents said having stories selected for them based on previous consumption was a … Continue reading How is Digital News Consumed Globally?

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Are Black Employees Lacking Mental Health Support?

Institute for Public Relations

The Hartford and the National Alliance on Mental Illness (NAMI) researched the barriers Black U.S. employees face regarding mental health support in the workplace. A survey of 1,456 employed adults was conducted from April 13 – 17, 2023, and April 28 – May 1, 2023. Key findings include: 1.) 41% of Black employees said their company had an … Continue reading Are Black Employees Lacking Mental Health Support?