Agility PR Solutions

MAY 17, 2023

Business analytics tools can take your digital marketing strategies to the next level. With insights into customer behavior, you can tap into valuable information that allows you to optimize campaigns, create targeted content and measure success. By leveraging data-driven insights, businesses can make better decisions about their digital marketing efforts and maximize their return on […] The post How to take your digital marketing to the next level with business analytics tools appeared fi

Analytics 156

Analytics Tools How To Marketing 156

Wadds Inc.

MAY 17, 2023

Adoption of AI in public relations is slow, hindered by skills and organisational investment A USC Annenberg and WE Communications report - Fascinated and Frightened: How are communications professionals viewing the ai opportunity ahead? - finds that the public relations industry is slow to experiment with artificial intelligence (AI). Four-fifths of the 400 US respondents acknowledge the potential disruption that AI could bring to public relations practice, but less than one-fifth are knowledge

Publicity 141

Publicity Case Study Privacy Ethics 141

Agility PR Solutions

MAY 17, 2023

Since PR is such a crucial element of any type of business, there may be an assumption that it is easy to achieve good PR without much effort or thought. An excellent PR strategy can help a business to build a reputable brand and inspire greater engagement from its target audience. However, not all businesses […] The post 5 obstacles that may be holding you back from your best PR appeared first on Agility PR Solutions.

Reputation 86

Reputation Strategy Brand Branding 86

Stern + Associates

MAY 17, 2023

Relationships at work are critical to job satisfaction and career growth , but does everyone reap the same benefits from the time and effort spent fostering social ties? “Men may be earning a higher return on their social investments at work than women are,” reveals Boston University Questrom School of Business Professor Connie Noonan Hadley , esteemed organizational psychologist and founder and Chief Scientist at The Institute for Life at Work.

Employee 94

Employee Groups Community Strategy 94

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

MAY 17, 2023

Toxic productivity? How can productivity be toxic at all? Tons of books and training programs teach us to be productive if we want to become successful PR specialists! How can it be harmful? Yes, it can. Toxic productivity happens when you start thinking of work at the expense of everything else: family, friends, sports, leisure, […] The post Key tips for avoiding the trap of ‘toxic productivity’ in PR appeared first on Agility PR Solutions.

Sports 86

Sports Training Publicity 86

Agility PR Solutions

MAY 17, 2023

In some ways, it feels like the future is now upon us: After years of hype that didn’t quite materialize, AI has arrived with a bang, and it’s already benefiting almost every sector of both B2B and B2C business operations—and yes, you can say it’s living up to the hype. But for the revolutionary new […] The post When Gen Z turns 40: New research looking into retail’s future foresees mostly in-store shopping elevated by AI, AR and robots—how retailers can be ready appeared first on Agility

Retail 78

Retail B2C B2B Trends 78

Shift Communications

MAY 17, 2023

By Leslie Clavin, VP, Editorial Services For two decades, SHIFT has guided clients through communications challenges as automation and artificial intelligence entered, disrupted and transformed their markets, from healthcare to manufacturing to transportation and beyond. Now, it has finally come for us: AI in public relations is here. You’ll have read the headlines.

Publicity 78

Publicity Guidelines Training Transportation 78

OnePitch

MAY 17, 2023

This pitch landed a company feature and product review in The San Diego Union-Tribune for their approach to hand-curated experiences and high-touch concierge services for employees and employers.

Pitching 88

Pitching How To Employee Company 88

HMA Public Relations

MAY 17, 2023

A media clip alone does not demonstrate the success of PR efforts. Read more on what makes a story truly successful with Rayna Burgett in this blog post.

Media 74

Media Blogging Media Relations 74

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Axia PR

MAY 17, 2023

Consider these components when writing your news or press release. As the experts within our field — with the knowledge and experience of media relations and producing news releases that generate earned media coverage — we are able to use our knowledge to assist clients to share their news with the media. Sometimes though, it is necessary to share with clients how and why we are the experts.

Education 62

Education Writing Media Relations Media 62

Prohibition

MAY 17, 2023

We’re nearly halfway through 2023 and so far, we have seen many updates come and change the way we use social media – both organically and paid. With Elon Musk taking over Twitter, there have been some updates that all social advertisers need to be aware of to ensure ad campaigns are up and running – and that results are maximised. Here’s the latest: Twitter is moving towards pay-to-win As many already know, one of Musk’s big changes to the social media platform was removing le

Advertising 62

Advertising Advertising Twitter B2C 62

Mark My Words

MAY 17, 2023

Daily Mail Brand expert Mark Borkowski, who was also on GB News, said it was time for ITV to revamp This Morning. He said: ‘This pairing does not feel authentic. Perhaps it is time for a reboot for This Morning. ‘There are a whole host of people who could take up the reins on this show.’ Louise, who appeared on Real Housewives of Cheshire last month giving sex and relationship tips to the stars, said she would be boycotting the show while Schofield remained as a presenter. R

Brand 60

Brand Branding 60

Shift Communications

MAY 17, 2023

As social media ad costs continue to grow , companies are needing to press harder on other growth levers for their D2C marketing. If approached with a modern ethos, PR can be one of them. But what does “modern PR” mean? To us, it’s not just pursuing media relations — or any tactic — blindly, but rather looking through the lens of where your audiences spend time and how you can be relevant in those spaces.

Analysis 60

Analysis How To Marketing Consumer 60

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Maxim Behar

MAY 17, 2023

For years we have been getting horrific news of accidents caused by - mainly - young people who kill other young with speeds and then shed tears and regret. Every day, even literally every hour. And immediately the explanations and accusations come pouring in - our upbringing was terrible, responsibility was nonexistent, education was worth nothing, our nation is generally a recycled commodity.

Education 52

Education Social Media Media 52

Medianet Australia

MAY 17, 2023

Dylan Crismale sat down with Medianet to bring you this week’s spotlight interview. Dylan recently began a new role at WhistleOut as Digital Content Editor covering the telco space and working with the Reviews.org and SafeWise.com teams.

Interviews 52

Interviews Media 52

Konnect Agency

MAY 17, 2023

In today’s digital age, influencer marketing has become essential for brands looking to reach Gen Z. This generation is a force to be reckoned with, with a buying power that’s set to reach billions of dollars in the coming years. To tap into this purchasing power, brands must embrace new marketing strategies that resonate with the younger generations.

Agency 52

Agency Marketing YouTube Video 52