Behind the Headlines With Lauren Kaufman
Cision
JULY 14, 2016
The media is constantly changing, and brands that fail to embrace innovation will remain stuck in the past and miss out on new opportunities. Lauren Kaufman, senior vice president at Spring, O’Brien & Co., recommends keeping a close eye on the industry and market to ensure your brand is always current in its strategies. In this interview, Lauren discusses how to multitask effectively, her exciting plans for the Harley-Davidson Museum and the challenges brands face today.
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