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2024’s Top 5 PR Trends: What to Watch

Newsfile

Download the report! Writing copy for social media is the most popular use for AI, according to 64% of PR pros. Social Media Analytics: Analyzing social media for engagement and trend insights. Media Monitoring: Tracking media mentions to gauge public perception and reach.

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What’s in Your Fall 2014 Communications Toolkit?

Deirdre Breakenridge

SumAll : Earlier in the year, I wanted to find a tool that gave me a comprehensive view of my social media data. At the time, I had heard about Tableau but wasn’t able to download the software to my MacBook Air. News distribution has advanced to include better targeting, social media intelligence, and deeper analytics.

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Best PR Uses For Video Content

ImPRessions - Crenshaw Communications

PR practitioners have long helped clients amplify video content through social media promotion and earned media coverage, but they may be underusing video as branded content. It’s pure storytelling. Verizon’s Oath uses video to take the traditional case study beyond the usual infographic or blog post.

Video 149
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Content Marketing for Financial Institutions: 5 Examples of Content Done Well

Contently - Strategy

While deciding whether to pull the trigger and convert, you can follow Citi Entertainment’s content via email newsletter or on social media. Each year, Deloitte surveys American families about the materials they find themselves buying for kids every time autumn rolls around, and they present their findings in a cool infographic.

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We Asked Today’s PR Influencers: What is #CreativePR?

Marketwired

“Creative PR means thinking outside the box—so while I believe in using traditional tools like a press release or a media pitch, make sure you get a bit creative by constructing your written communications as follows: Start with visuals: Visuals are becoming increasingly important in PR. Sometimes, an image can even spark an idea for a story.

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Tips, Tools & Templates to Fuel Your 2018 Enterprise Marketing Strategy

PR 20/20

Social media. Download your own Performance Pack here. You can download the template here. Enable Data Visualization to Empower Data Storytelling. cool templates for infographics, social media, etc). Lead sources. Marketing team. Technology utilization. Public relations. Marketing scorecard.

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4 Lessons Learned While Managing Creative Marketers

Beyond PR

They can deliver the sort of compelling, audience-driven storytelling that’s mapped out in our Buyer 2.0 I like writers who get excited about Canva and Photoshop, and I like designers who practice the art of written storytelling in their spare time. Download our free Buyer 2.0 Content Strategy Checklist.