PRSay

JULY 23, 2019

She documented her experience in her memoir , “Somewhere Inside: One Sister’s Captivity in North Korea and the Other’s Fight to Bring Her Home,” co-authored with her sister Lisa. On the other hand, the big picture landscape of social media’s impact on journalism has also been a dark one.

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Conference Internal International Travel 98

Beyond PR

APRIL 26, 2017

This presents a huge opportunity for brands to tell newsworthy stories in a variety of formats; by doing so, they can use content as a tool for building brand credibility and thought leadership, educating and entertaining their audiences and driving the business forward with a carefully considered earned media strategy.

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Infographics Brand Branding Video 72

Stephen Waddington

DECEMBER 30, 2019

Gender diversity in PR is an issue as old as the industry itself Gender issues in the PR industry are well documented. This covered the glass ceiling, pay gap, lack of mentorship opportunities and stereotyped expectations of leadership style, where leadership is usually seen as a masculine trait.

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Government Education Print Ethics 103

Bianchi Biz Blog

FEBRUARY 22, 2021

In 2018, with the support of my publisher and corporate leadership, I enrolled in a 12-week professional truck driving course at Waukesha County Technical College in Waukesha, Wisconsin. I created a blog, In the Driver’s Seat, to document my entire experience ( [link] – scroll to the bottom for the beginning of the series).

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Groups Meeting Transportation Media 55

Sword and the Script

JANUARY 3, 2017

Freelance journalism is harder today than it was years ago. Yet, Erik’s perspective isn’t only limited to journalism. Evocative, brilliant, and the result of hours of pouring through engineering documents and then working on polishing the copy. This is thanks, at least in part, to the “pressure for speed and clicks.”.

Journalism 62

Journalism Content Marketing Creativity Leadership 62

Ethical Voices

DECEMBER 18, 2023

There are some uncomfortable truths we occasionally have to tell clients things that maybe years ago you could have said, oh, this coverage in the Wall Street Journal is everything you wanted, but did it help them reach their goals. We’re pivoting clients to doing more social and thoughts leadership content. Say “I messed up.

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Ethics Data Training Agency 105

PR Conversations

AUGUST 18, 2011

In my estimation, it was incredibly well-researched, balanced and objective (the sign of great journalism), making the crusade for PR practitioners to overcome the Spin moniker even more important. When I started using “organizational narrative” in my tweets, Eric asked me for some documentation about the concept.

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Construction Internal International SEO 40

ImPRessions - Crenshaw Communications

JUNE 21, 2018

Yet it can yield real insights for inclusion in a thought leadership program for key executives. In the last few years, as the news industry has been in flux, data-driven journalism has become the standard, as journalists forage for interesting data to either find a new story or support a current one.

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Storytelling Data Data-Driven PR Infographics 189

PRSay

JUNE 11, 2021

During the height of the pandemic, we received an unprecedented number of incoming media requests for interviews with our experts from top media outlets including The New York Times , The Wall Street Journal , The Washington Post , The Baltimore Sun , BBC, CNN, C-SPAN, NPR, ABC News, NBC News, CBS Evening News, Fox News and others.

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Publicity Social Media Report Fashion 158

Sword and the Script

JUNE 16, 2020

Cohesive, compelling brand narrative that makes an emotional connection and all the tactics that flow from it such as thought leadership, website, and social.” Illustrating values, thought leadership or the value and use of products or services through an organized campaign of shared anecdotes.” Long-form journalism.”

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Storytelling Communications Survey Case Study 131

Ethical Voices

JUNE 27, 2023

It just so happened that the person who had generated the document in question was my corporate tormentor. ” If I feel that way, I suspect that the reporter at the Wall Street Journal may feel that way too. Something probably should have been checked and it wasn’t, so we ended up giving inaccurate information to a reporter.

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Ethics Corporate Leadership Groups 79

Flatiron Communications

JULY 25, 2014

Twitter’s Head of News Vivian Schiller , my former New York Times client who subsequently held leadership positions at both NPR and NBC Universal, opened the session by describing the challenge for today’s journalists. The presenters included journalists from The AP, NBC News, the Wall Street Journal and Time Magazine.

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Airlines Journalism Twitter Social Media 37

PRSay

JULY 31, 2019

For a reporter who’s made a career out of investigative journalism, it’s clear that Bob Woodward understands what makes a compelling narrative and how to get the “best obtainable version of the truth.”. Journalism is more cerebral than people believe,” he told PRsay via phone from Washington, D.C. Well, that’s not good.

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Journalism Conference Internal International 122

ZudePR

MAY 31, 2015

“When I first started blogging in 2008, it was to document my own journey through a changing media landscape, knowing PR needed a new approach. Ann Handley is a Wall Street Journal best-selling author (Everybody Writes), keynote speaker, and the world’s first chief content officer (MarketingProfs). The world was different!

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Communications How To Blogging Content Marketing 81

PRSay

FEBRUARY 12, 2021

In 2016, he founded Craig Newmark Philanthropies, which supports organizations that advocate for trustworthy journalism, voter protection, women in technology, and military veterans and their families. In February 2019, he donated $10 million to Columbia Journalism School, to launch a new center for journalism ethics and security.

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Ethics Communications Nonprofit Journalism 174

Contently - Strategy

APRIL 24, 2019

A content strategy is a living document. In the first playbook, we revealed how athenahealth recently reset the voice and tone of its content, even after years of successful thought leadership. Having served as the executive editor at Money Magazine, Magnarelli’s journalism experience gave her an advantage.

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Content Marketing Infographics Insurance Insurance 111

Sword and the Script

JUNE 11, 2016

Tools ranging from Live Journal, TypePad and Blogger — to WordPress, Tumblr and Medium. Yet, even today, despite well-documented statistics, case studies and benefits, corporate blogging doesn’t get the respect it deserves in some business circles. Thought Leadership Isn’t A Content Strategy.

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Blogging Marketing SEO Content Marketing 60

MaccaPR

APRIL 14, 2015

Oftentimes a young applicant lists coursework they’ve taken in college that’s related to PR, journalism or social media. Quoting from a resume that’s currently on my desk: “Volunteered 100+ hours and strengthened personal leadership skills by motivating 1 st -year students.” Here are some of the elements we look for: 1.

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Agency Real Estate Social Media Writing 48

Stephen Waddington

DECEMBER 5, 2018

The leadership and vision provided by early public relations professionals was squandered. Most press releases are typically a general-purpose document mangled and posted on a corporate website as a political pacifier to a multitude of audiences. The fact is most press releases aren't written for the press. Press release!

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Media Relations Media Print Newspapers 115

Stephen Waddington

DECEMBER 15, 2021

We engage with clients around a manifesto focused on change, sustainable growth, working better and smarter, teaching, leadership, and community. We engage with clients around a manifesto focused on change, sustainable growth, working better and smarter, teaching, leadership, and community.

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Publicity Government Guidelines Facebook 128

Maxim Behar

NOVEMBER 16, 2020

I had a flight to Switzerland two or three weeks ago, a one day trip just to sign a document, and for 18 hours I was wearing a mask - on planes, at airports, everywhere. In general, there is a crisis of leadership around the world. Yes, you may be uncomfortable. all restaurants close, without exception.

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Government Measurement Crisis Radio 52