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Does Facebook Work For B2B PR?

ImPRessions - Crenshaw Communications

Facebook Pixel, an analytics tool that can be installed on a website to measure Facebook Ad performance, lets you track leads across various devices and retarget visitors with ads on other platforms. Targeting local and small businesses. Retargeting is easy. For large B2B marketers who target SMBs, Facebook may be an ideal environment.

B2B 344
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Brand Awareness: It’s All About Content

Onclusive

Shashi Bellamkonda, CMO, Surefire Local. Setting benchmarks and measurements to gauge success in your brand awareness efforts will help you report back to the C-Suite. Schedule a demo of AirPR to see how you can monitor the success of your content and tie it back to sales conversions and ROI.

Brand 246
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The Importance of “Being Human” in Marketing

Critical Mention

Although this data is critical in monitoring and measuring your team’s ROI, remembering to “be human” in your marketing strategy is essential to connecting with your audience and creating lasting relationships. Speak to your audience like you’re telling them a story over a cup of coffee at a local neighborhood spot.

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The Importance of “Being Human” in Marketing

Critical Mention

Although this data is critical in monitoring and measuring your team’s ROI, remembering to “be human” in your marketing strategy is essential to connecting with your audience and creating lasting relationships. Speak to your audience like you’re telling them a story over a cup of coffee at a local neighborhood spot.

article thumbnail

The Importance of “Being Human” in Marketing

Critical Mention

Although this data is critical in monitoring and measuring your team’s ROI, remembering to “be human” in your marketing strategy is essential to connecting with your audience and creating lasting relationships. Speak to your audience like you’re telling them a story over a cup of coffee at a local neighborhood spot.

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5 SEO Strategies You Can Use Right Now

Critical Mention

Click through rate is the best way to measure how your content is resonating with your audience more than any other measurement. Local optimization and drive positive reviews. Hyper-local targeting has become the key to increase revenue and impact. SCHEDULE A DEMO. Build Relationships to get backlinks.

SEO 74
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Behind the Headlines With Steve Majors

Cision

Along the way, I met some tremendous people – folks I worked alongside in local TV who are now well-known nationally. Either we are great writers or story pitchers or we excel in maximizing the distribution of stories and measuring their impact. Request a demo now to see how Cision can help. That’s a great question.