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Why CEOs Should Invest in PR Attribution and PR Measurement

Onclusive

PR now incorporates video content and online visuals (like infographics) to drive brand narrative and reinforce marketing messages throughout the customer lifecycle. PR’s effectiveness can then be measured with impactful business metrics , just like other aspects of the marketing mix.

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Infographic: How Journalists Use Social Media in 2016

Cision

As the below infographic reveals, more and more journalists are using social media to share content, monitor discussions and interact with their audience. Request a demo now and learn how to engage the right influencers, earn valuable media coverage and achieve measurable results.

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4 Essential Elements of a Standout Press Release

Cision

This could be a video, photos or an infographic. For example, if your press release is about a product announcement, you will want to include photos of the product or even a video demoing it. For press releases announcing new research, consider creating an infographic that visualizes the data.

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Best PR Uses For Video Content

ImPRessions - Crenshaw Communications

Video communications can work well in time-urgent situations, but a controlled message is just that, and it will be questioned if it doesn’t measure up. Anything less than a clear and easy demo in a well-produced video could be a deal breaker for buyers deep into their journey. Make case studies more visual.

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7 Effective Content Examples for Your Top-of-Funnel Prospects

PR 20/20

Have you ever been on the receiving end of an ill-timed sales email to schedule a demo of a product you've never heard of that doesn't relate to your business needs? Infographics and checklists Visual aids like infographics break down complex information into easily digestible pieces. Source: Tower Electric Bikes 4.

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5 Steps to Creating More Social Media Traffic Through a Content Distribution Plan

Critical Mention

Images, infographics, GIFs, and interactive videos can breathe new life into your content. For example, repurposing your content into an infographic or video is a great way to reach different audiences on all of your social channels, as the platforms require distinct ways to present content. SCHEDULE A DEMO.

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#CreativePR: Tools That Give You An Edge

Marketwired

“Whether you’re planning, executing or measuring, there is a growing list of tools that can help with automation, optimization, productivity, granularity and more. social shares, blog sign ups, whitepaper downloads, demo requests). But you have to know what you need before you can select the proper tool.”. TechCalendar.

Tools 125