Newsfile

JANUARY 30, 2024

AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. AI research In 2023, 58% of PR pros surveyed tapped into AI to conduct research.

Trends 105

Trends YouTube Video Social Media 105

Shift Communications

MAY 3, 2016

Keeping pace with the rate of change in marketing technology has become a full time job. Heck, just keeping up with the news is a challenge, never mind closing the gap on technological skill sets you need to execute effectively. So, how in this wave of ever changing technology do we keep our heads above water here at SHIFT?

Technology 60

Technology Marketing eBook Training 60

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

It can easily feed a story to make it stronger, and data-driven stories can easily be made visual, which adds to their appeal. Business and tech media in particular have an ongoing appetite for research, studies and surveys. For B2B companies, this presents a massive PR opportunity. Focus on the findings instead.

B2B 147

B2B Data Retail Survey 147

Shift Communications

SEPTEMBER 15, 2016

You may have noticed already that we talk a lot about data-driven PR at SHIFT. It’s not just a topic on our blog, it’s a concept we are encouraged to prioritize in every facet of our PR strategies. In the planning stages, you will want to confirm with your B2B tech clients what is considered a win for the PR program.

Analytics 60

Analytics B2B Google Data-Driven PR 60

Shift Communications

SEPTEMBER 29, 2015

I don’t know where the original citation came from, but as data-driven PR professionals, we’d like the data too. Fortunately, getting the data is easier than ever. Vice President, Marketing Technology. The date of the survey period was 9/26/15 – 9/28/15. Either way I’m happy.

Data-Driven PR 60

Data-Driven PR Survey Advertising Advertising 60

Shift Communications

SEPTEMBER 20, 2017

Measure Perception Through a Survey. Vice President, Marketing Technology. appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. How else could you measure awareness and perception? I can then correlate purchase intent with actual sales to determine how impactful my campaigns have been.

Analytics 132

Analytics Measurement Software Survey 132

Shift Communications

MARCH 11, 2015

So, account folks here tap into the Marketing Technology team to help us build news and awareness by driving research that reaches our core audiences. Now PR friends, we’ve all worked with survey vendors who charge tens of thousands of dollars for limited results and reporting, but tons of hand holding. Twitter @jstaadecker.

Analytics 60

Analytics Data-Driven PR Measurement Google 60

Shift Communications

OCTOBER 26, 2017

According to the IBM Institute for Business Value, only 34% of 7,000 CxOs surveyed indicated that they had made investments in AI, but an additional 23% aspired to begin. With such significant investments in AI, CDOs shared concerns about AI governance, especially around generated data such as meta-data. Christopher S.

Strategy 109

Strategy Government Data Analysis 109

Shift Communications

JUNE 12, 2017

Qualitative studies take significant effort, from survey design to focus group administration. Vice President, Marketing Technology. cta] The post Connecting PR To Business Results appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Christopher S.

Measurement 147

Measurement Data Study Advertising 147

Shift Communications

OCTOBER 19, 2015

Vice President, Marketing Technology. appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. How else could you measure awareness and perception? I can then correlate purchase intent with actual sales to determine how impactful my campaigns have been. What have we learned? Christopher S.

Analytics 60

Analytics Measurement Software Advertising 60

Shift Communications

NOVEMBER 12, 2015

A quarter of businesses surveys even stated that they won’t be using social media in the future. This scenario may be more common than you think. According to a 2015 study from Clutch , nearly half of small businesses do not actively use social media.

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

NOVEMBER 12, 2015

A quarter of businesses surveys even stated that they won’t be using social media in the future. This scenario may be more common than you think. According to a 2015 study from Clutch , nearly half of small businesses do not actively use social media.

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

NOVEMBER 12, 2015

A quarter of businesses surveys even stated that they won’t be using social media in the future. This scenario may be more common than you think. According to a 2015 study from Clutch , nearly half of small businesses do not actively use social media.

Small Business 60

Small Business Social Media Media Analytics 60