Brand Data-Driven PR Survey Technology 
Shift Communications
FEBRUARY 3, 2015
As communications becomes more digital, more quantified, and more data-driven, the pressure is on for pros to be as comfortable with data collection, metrics and measurement as they are at writing and creativity. To explore why this is important, let’s look at an example of how data helps PR get press for clients.
Onclusive
DECEMBER 6, 2017
A 2016 survey from Narrative Science found that 58 percent of enterprise business executives are already using predictive analytics within their organization. What this means for PR. Companies spend about $30 billion on PR per year, and executives rightfully demand to see a return on that investment. Quantify the buzz.
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ImPRessions - Crenshaw Communications
NOVEMBER 27, 2018
Business and tech media in particular have an ongoing appetite for research, studies and surveys. For B2B companies, this presents a massive PR opportunity. To meet media demand, B2B tech brands in particular can build out their own research assets. Data-driven coverage can establish a brand as a category expert or leader.
Shift Communications
MARCH 11, 2015
Tapping into Google Analytics, we were able to see that BuzzFeed drove sales for the brand. So, account folks here tap into the Marketing Technology team to help us build news and awareness by driving research that reaches our core audiences. Analytics Marketing Technology analytics' Nearly $90k in sales. Twitter @jstaadecker.
Shift Communications
JUNE 12, 2017
Do we help build confidence in a brand to nurture or ease the selling process? Qualitative studies take significant effort, from survey design to focus group administration. Vice President, Marketing Technology. If conversion is the problem, fix that with better sales training or better marketing. Christopher S.
Newsfile
JANUARY 24, 2024
AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. AI research In 2023, 58% of PR pros surveyed tapped into AI to conduct research.
Onclusive
SEPTEMBER 13, 2017
What smart marketers learned using MarTech and Marketing automation was that their online videos, ads, and email marketing campaigns perform better when integrated with a strong, holistic PR and content marketing strategy. Social media is a game changer, and it starts with PR and communications. Think again.
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