Remove Customer Service Remove Measurement Remove Storytelling Remove Tools
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How Storytelling Connects Paid, Earned, and Owned Media

Onclusive

Breaking down silos between Paid, Earned & Owned media through continuous storytelling. Now, years later, it’s clear that PR, advertising and marketing have changed forever and that working together is the best tool these disciplines have in getting their brand’s message heard above the noise. The new continuous storytelling cycle.

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More on PR2020: social media activism, internal comms resurgence, storytelling and professionalism

Stephen Waddington

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. The book holds up almost ten years on because most organisations are lousy at using social media to listen to their customers. They lie at the heart of inspiring conversations and storytelling.

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The 22 Responsibilities of PR and What They Entail

Onclusive

Feel free to start a free trial to get an understanding of the tool. Experts have often debated the interesting PR problem of measuring the effectiveness of internal communications. Read up to learn more about measuring internal communications and how internal communications will continue to change in coming years.

Training 195
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The 21 Responsibilities of PR and What They Entail

Onclusive

Feel free to start a free trial to get an understanding of the tool. Measuring the effectiveness of internal communications is an interesting PR problem that has often been debated by experts. Read up to learn more about measuring internal communications and how internal communications will continue to change in coming years.

Training 370
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The 20 Responsibilities of PR and What They Entail

Onclusive

Instituting a PRTech tool that can help with media monitoring is vital for today’s PR pros who want to be able to quickly draw insights about what’s working and fold those findings back into their workflow. Iterative PR Measurement. Multimedia Development & Visual Storytelling. Media Monitoring & Analysis.

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Marketing with Messaging Apps

5W PR

As a communication tool , instant messaging can achieve goals in an effective way. Customer service. Instant messaging apps are ideal for customer service. Multimedia features and storytelling techniques can be used to create striking content. A measure of caution has to be used with this strategy.

Marketing 107
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Best PR Uses For Video Content

ImPRessions - Crenshaw Communications

Video also works well as an internal tool for company announcements or simply to show accessibility, as Intuit CEO Brad Smith does in his “ new employee welcome message.” Video communications can work well in time-urgent situations, but a controlled message is just that, and it will be questioned if it doesn’t measure up.

Video 149