Customer Service Engineering Internal Measurement 
Contently - Strategy
APRIL 1, 2024
Search engines — as well as your target customers — breeze past generic SEO content like a billboard on a highway, leaving your traffic in the dust. So much for climbing to the top of high-volume search engine results pages (SERPs). Are they seeking customers, or do the customers find them (hunting vs. gathering)?
Cision
MAY 6, 2015
Advertising Value Equivalency (AVE) (the measurement equivalent of the self-esteem movement), justifies what you have by what it would have cost if you’d bought it. There are plenty of different software packages that offer unique ways to capture and measure PR data, but there is still an unsatisfying aspect to these.
Sword and the Script
NOVEMBER 5, 2019
This month was no exception, and perhaps because many of the launches were timed with annual PRSA International Conference which wrapped up recently. Talkwalker has introduced a new feature it’s calling Customer Data +. 2) TVEyes launches podcast monitoring service. What sort of data? Why would you do this?
Critical Mention
JULY 15, 2020
In continuing its commitment to 24/7/365 customer service, Critical Mention has also created a quick and simple way for users to submit requests for data updates to a support team that will update records within 24 hours in most cases. . About Critical Mention.
Contently - Strategy
NOVEMBER 29, 2023
They help in organizing your content in a way that’s not only beneficial for your audience but also for search engines to understand the breadth and depth of content you have on a particular topic. This method of structuring content helps build relevance and authority in the eyes of your audience and search engines.
Waxing UnLyrical
MARCH 11, 2015
“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.
Contently - Strategy
NOVEMBER 22, 2023
That said, how do you transcend from a messy spreadsheet or sticky notes on a bulletin board to a comprehensive content marketing engine? And don’t forget to note down what KPIs you’ll use to measure success.) Clear objectives will guide your content planning and set the stage for impactful storytelling.
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