Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” AI will continue to have a profound impact on creative and marketing fields, including PR.

Writing 194

Writing Communications Marketing B2B 194

PR Job Coach

NOVEMBER 26, 2020

In close to four decades in the communications business, Patti has held senior leadership positions in four different areas of the industry: PR, Advertising Corporate and Start-up. Craft a Narrative to Make People Feel Something As Patti and Scott both emphasized, we are all storytellers. Hitachi, Loral, ASARCO, Gould Inc.,

Corporate 274

Corporate Leadership Advertising Advertising 274

Karen Freberg

NOVEMBER 4, 2018

This brought some more leadership and team work experience to the table. I have learned more the past few months about project management, content creation, and storytelling I ever would have thought of before. The ultimate goal is being there so the students have the support system in place to do their best work.

Social Media 52

Social Media Video Conference Analytics 52

Sword and the Script

MARCH 19, 2018

Respondents said storytelling, content marketing and thought leadership will be more important over the next 12 months. Specifically, the survey found storytelling, content marketing and thought leadership topped the list of more than 20 tactics or trends related to PR in terms of importance. 67% said thought leadership.

Survey 72

Survey Trends Communications Storytelling 72

Stephen Waddington

MARCH 15, 2021

Certainly ask yourself the five questions in my presentation and look within your ranks of employees to see if there is a suitably qualified Black or Asian person ready to be promoted that has been overlooked because “they don’t fit” the usual profile of leadership (essentially being White and sharing your thoughts and behaviours).

Google 119

Google Data Government Social Media 119

Beyond PR

MARCH 30, 2018

How good it would be if every task could be automated, saving the time of PR professionals for vital tasks such as creative work and decision-making activities? The second probably still feels unnerving, as this is where human insight and emotion is still very important for storytelling and campaign creation.

Publicity 85

Publicity Training Technology Data 85

Sword and the Script

MAY 22, 2018

What’s changed is that communication, that storytelling used to be about one-third marketing and two-thirds sales; now those shares have flipped. Corporate email systems filter out most externally originated messages, commercial or otherwise. A second constant is messaging. Ad blockers render online promotion invisible.

Marketing 62

Marketing B2B Print Technology 62

Landis PR

JANUARY 3, 2022

PR agencies will be using more and more tools for handling the routines while concentrating on the creative jobs.”. So, to stay relevant, our focus must be even more on what separates the human brain from the machine: Creativity, Strategy, Feelings – and value-driven by high-quality content.”. 1 skill that CEOs value in a communicator.

Trends 52

Trends Trade Shows Agency Communications 52

PR 20/20

DECEMBER 10, 2019

In other words, we are creatives, strategists, communicators, and storytellers. These are the main questions you have to answer before implementing any tracking and reporting system. There is no wrong answer here so long as the system captures the information you need to write a complete report. Salesforce).

Report 52

Report How To Marketing Analytics 52

Landis PR

DECEMBER 4, 2023

Machine vs. Man: Does AI Efficiency Trump Human Creativity? Plus, popular marketing AI tools like chatbots, marketing automation and CRM systems have been around for years. Even as AI continues to evolve, there will always be something uniquely human about the art of storytelling.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Cision

MAY 21, 2015

Jaffe Juice is an industry thought leader and author of Life after the 30-second spot, Joseph Jaffe’s unshackled, uncensored and uninhibited dialogue on the subjects of new marketing, advertising and creativity. Smart Time Online is a podcast created to help entrepreneurs create smarter systems online. 29) John Dennis.

Social Media 120

Social Media Marketing Pinterest Media 120

Sword and the Script

DECEMBER 11, 2018

8) Creativity over productivity. Creativity over productivity: The volume of noise in the digital realm is beyond bearable and the public relations professionals that stand a chance must ditch their multi-pitch phone and email productivity for remarkable, creative campaigns on behalf of the brands they represent.

Social Media 93

Social Media Marketing Media Creativity 93

Beyond PR

DECEMBER 5, 2017

Keep in mind, if you need something more professional or interactive, MultiVu , our in-house creative team can help you out. Webinars are extremely effective because they: Demonstrate your brand’s thought leadership. It is, however, possible to beat the system and expand the organic reach of your social content.

Infographics 72

Infographics Case Study Video Survey 72

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. The leadership and vision provided by early public relations professionals was squandered. It’s this creative and editorial understanding that is at the heart of the public relations process.

Media Relations 115

Media Relations Media Print Newspapers 115

Cision

APRIL 5, 2017

Storytelling vs. Brand Newsrooms. John Avlon: Brand newsrooms should be about storytelling. You’re seeing a lot of brand content that is exciting and that you haven’t seen before and it’s creative. There is a new creativity in brand journalism but the feel is brand advertising. Say yes and show more. We must get this.

Report 225

Report Media Advertising Advertising 225