Creativity Leadership Marketing Trade Shows 
Sword and the Script
AUGUST 26, 2014
That’s the number of pre-trade show pitches one blogger told me he had received in a side bar conversation last week. A Traditional Case for Trade Show Launches. Generally, an entire marketing organization is focused on that one event. Executive leadership expects an announcement to be made. by Frank Strong.
Communications Conversations
MARCH 29, 2019
Now, she’s crushing it at Best Buy in social media marketing. Then, Sarah moved into a new role last year working in a media relations and influencer capacity, and we had the chance to work even more (we worked a trade show in Orlando together in the fall). And, she was doing it all at her very first trade show experience.
Sword and the Script
SEPTEMBER 4, 2018
The competition gets a vote in your marketing too. For other businesses, this tendency is cultural, and the culture takes its cues from the leadership. It’s an effort to see what might be coming next from the leadership, even as the institution loses sight of everything else. Marketing, Strategy and War Analogies.
Cision
AUGUST 21, 2017
As the women of Game of Thrones continue to inspire us week after week, they can also give us guidance on everything from career moves to that creative spark we didn’t know our marketing campaign was missing. Daenerys Targaryen: Demonstrate Thought Leadership. Arya Stark: Define Your Goals. Content is here.
Contently - Strategy
SEPTEMBER 10, 2020
Kerel Cooper is not your average SVP of Marketing. In 2018, he and his good friend Erik Requidan started The Minority Report Podcast to create a platform where people of color, women, and LGBTQ individuals in marketing could tell their stories and have candid conversations. What role has content marketing played for you at LiveIntent?
Sword and the Script
FEBRUARY 27, 2018
Whether you’re in sales or marketing, that’s a scary idea, because it means your opportunities to influence the decision process is reduced to content. Also, see these important posts: Attract, Convert, Retain, a B2B Marketing Roundup. How B2B Marketing Can Get More out of Trade Shows. billion in purchases.
Shift Communications
FEBRUARY 17, 2015
As vendors vie for the interest of conference attendees, many are also focused on driving engagement and thought leadership targeting both media and analysts. Instead, look for ways to amplify your news by tying it to a broader industry issue in a more creative fashion. Looking for a way to get your creative juices flowing?
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