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The Battle for Trust: 18 Comms, PR and B2B Marketing Stats Summarizing 2022

Sword and the Script

Every year I read and write about dozens of reports on B2B marketing and PR. Buyers of B2B software want published pricing. Yet, B2B software companies are resistant to publishing pricing online because they feel it removes leverage. Annual spending on PR software grew 14.7% B2B prospects want published pricing.

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We Asked Today’s PR Influencers: What is #CreativePR?

Marketwired

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” Rethink writing: Michelle Messenger Garrett.

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Google’s Cookie Ban May Put a Brighter Spotlight on Original Content

Contently - Strategy

“People have become increasingly uncomfortable with having targeted ads popping up based on their searches,” said Justin Antonipillai , founder and CEO of WireWheel , a data privacy management software company. “We’ve Think of articles, videos, and infographics that either appeal to audience interests or address their problems.

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Going Beyond Media Relations: Other Services Solo PR Pros Can Offer

Solo PR Pro

We offer everything from strategic communications to public relations, marketing, branding and creative services. Laura Frnka Davis (LFD): As a solo PR professional, I offer writing services of all sorts: annual reports, internal communications, press releases, blogs, newsletter articles, and executive communications.

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5 Ways To Create Powerful PR Content

ImPRessions - Crenshaw Communications

And there are tools that can save time while improving topic choice, leads, and writing style. Improve the quality of your writing. . Good content is based on good writing. Conventional wisdom says we should all read and write more to improve skills. In other words, Write or Die. We like Hemingway. Also helpful?

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25+ Essential Digital PR Tools For Any Team in 2024

Buzzstream

Pricing: Varies Alternatives: Muck Rack is a comprehensive PR software for building media relations and amplifying your PR efforts. Content Ideation Tools Crafting successful digital PR strategies demands creative ideation, and the right tools can transform the seed of an idea into compelling campaigns that drive big coverage.

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25+ Essential Digital PR Tools For Any Team in 2024

Buzzstream

Pricing: Varies Alternatives: Muck Rack is a comprehensive PR software for building media relations and amplifying your PR efforts. Content Ideation Tools Crafting successful digital PR strategies demands creative ideation, and the right tools can transform the seed of an idea into compelling campaigns that drive big coverage.