The Battle for Trust: 18 Comms, PR and B2B Marketing Stats Summarizing 2022
Sword and the Script
DECEMBER 28, 2022
Every year I read and write about dozens of reports on B2B marketing and PR. Buyers of B2B software want published pricing. Yet, B2B software companies are resistant to publishing pricing online because they feel it removes leverage. Annual spending on PR software grew 14.7% B2B prospects want published pricing.
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