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Questions are the Key to AI and Ethics

Mindful Marketing

Allowing AI to drive information gathering, analysis, and even creativity can be very helpful, but without a heavy human hand on the wheel, is society on a collision course to moral collapse? ” For most of my early life I was terrified of public speaking. ” My answer is easy, “Absolutely not.”

Ethics 96
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The GPT-3 marketing and public relations practitioner

Wadds Inc.

There are clear applications for artificial intelligence (AI) content generation tools in marketing and public relations but make sure that you fact check. The shiny new toy is an ethical minefield. It generated a plausible definition of public relations from the 600 or more in research literature on the click of a button.

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Minds Worth Meeting: The Best of Season 2

Stern + Associates

We chatted about the exponential speed of technology advancement, how to use generative AI like ChatGPT to maximize efficiency at work and the future of energy prosperity. The AI conversation this season turned to ethics when we welcomed AI ethicist and author of “Ethical Machines” Reid Blackman.

Meeting 103
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What is the Upcycled Food Trend

5W PR

This movement is guided by sustainability, resource efficiency, and ethical food production. The process of upcycling food involves identifying unused or underutilized food sources and creatively transforming them into appealing, safe, and nutritious products. Raising awareness and educating the public about its benefits is crucial.

Trends 78
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Creativity in PR: Too Focused on the Big Idea?

The Hoffman Agency

I’ve been mulling the idea of creativity in public relations lately. I’ve nothing against the big idea, and the creative thinking that goes into it. The ongoing need for creativity in public relations. Tips for structuring a creative PR programme. Constant review of external inputs.

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Is AI Chat the Ultimate Cheat Code?

Mindful Marketing

In my recent article , “An Ethics Professor Tests the Morals of ChatGPT,” I considered the question of whether AI has ethics. Although ChatGPT adeptly identified the ethical issue as “the trolley problem,” it avoided any real recommendation of what should be done.

Ethics 98
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Meeting the COVID-19 agency start-ups

Stephen Waddington

COVID-19 is creating a wave of disruption and opportunity in the media, marketing and public relations. It’s too early to understand the impact of the crisis but each entrepreneur tells a story of grit, energy, innovation and a distinctive proposition. Clients want blended, agile, creative solutions to their challenges.

Agency 161