PRSay

NOVEMBER 2, 2017

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. Students write about a current event and critique the assessment.

Communications 120

Communications Case Study Training Reputation 120

Communications Conversations

JUNE 9, 2021

Which I know sounds counter-intuitive, but it’s true (upcoming post: Why being a solo is far less risky than working for corporate America). Since the beginning of the year, I’ve worked with four different executive-level clients in helping them up their social media game. 3 – Social media training.

Social Media 97

Social Media Media Training Training Strategy 97

PRSay

MARCH 9, 2017

In short order, it was followed a barrage of requests from media asking to use the footage. Do you really want someone known as @shroomy0021 managing your corporate communications? Thirdly, spend time on a clear sunny day writing the bones of the news releases you will need. Within minutes he posted a video to the web.

Crisis Communications 160

Crisis Communications Social Media Crisis Communications 160

PRSay

AUGUST 30, 2022

Garg came to represent accusations that corporations treat employees as expendable units. And it starts with candid PR counsel and media training. Offer resources to help employees write resumes, search job postings and brush up on their interviewing skills. Ford’s CEO Jim Farley is excellent at it.

Employee 87

Employee Real Estate Video Internal 87

PR News

JULY 24, 2017

Reality checked in with me recently when a few parents on my son’s rowing team, knowing my affiliation with PR News, asked me to write the press releases for the club. Sure, it’ll be easy, I thought, not factoring in a few key variables such as time constraints and more importantly that I knew very… Continued.

How To 107

How To Writing Blogging Crisis Management 107

Communications Conversations

APRIL 16, 2018

When I worked on the corporate side. Things tend to move slowly in corporate America, and by pausing a beat you never know how things may change. I’ve been writing these profiles for almost nine years now. I’ve probably profiled more than 100 PR and social media folks over those nine years. We want that raise.

Groups 74

Groups Corporate Media Training Analytics 74

Prohibition

JULY 19, 2018

This allows corporations to share the good elements from across the company both internally and externally, and work to address and – at times – minimise the perhaps negative elements of a company that you don’t necessarily want to broadcast. Write and distribute press releases. Speech writing. Media training.

Publicity 48

Publicity Advertising Advertising Tools 48

ImPRessions - Crenshaw Communications

OCTOBER 12, 2021

Being stood up by a journalist is embarrassing, and it can even make the PR rep look bad, which is why meticulous confirmation in writing is always necessary. If the corporate spokesperson is a no-show, however, that will require real damage control absent an emergency situation. Media prep didn’t stick.

Interviews 309

Interviews Product Launch Radio Media Training 309

MaccaPR

MAY 23, 2016

The current business environment is enormously challenging for those in healthcare due to constantly-changing federal health policies, medical research breakthroughs and new products, but social media has become an invaluable tool to help get your messages to the right audiences at the right time. Engage Publishers as Opinion Leaders.

Conference 80

Conference Healthcare Marketing Crisis 80

Communications Conversations

NOVEMBER 11, 2022

We did a social media training together at Pinehurst–the birthplace of golf in the U.S. Having worked in corporate communications and social media now for more than 26 years, there’s one thing I’ve almost always found to be true: It’s easier to talk to and work with executives than it is middle management.

Meeting 68

Meeting Social Media LinkedIn Groups 68

Bad Pitch Blog

NOVEMBER 29, 2009

Appearance: On this day you don’t, as a client might, need to think about how your clothes will appear on camera; however, you do need to show you fit in with a corporate culture so try to learn what the dress code is beforehand. Stay away from form letters – write each letter yourself! There’s no room for that.

Interviews 43

Interviews Crisis Management Facebook Media Training 43

Remote PR Jobs

SEPTEMBER 25, 2023

Thanks to the growth of digital platforms like social media, the news cycle is rotating faster than ever before. Couple that with an endless to-do list of research, writing, media training and more, and it seems nearly impossible to keep up, let alone make sense of it all.

Pitching 100

Pitching Interviews Trends Journalism 100

Norton's Notes

JULY 29, 2015

I provide strategic digital and social media advice on behalf of corporate, media and political communication clients. One of my career defining roles was writing the social media strategy for a prominent central bank. NodeXL by the Social Media Research Foundation builds network graphs from Twitter data.

Interviews 28

Interviews SEO Banking Radio 28

Landis PR

SEPTEMBER 27, 2021

Those immortal words from the iconic Broadway musical Dreamgirls ring in my head as I write this, my final postscript, for Landis Communications Inc. We promoted NBC Universal (its entertainment division) nationally for more than 10 years – we even media trained Jeff Zucker (now President of CNN). Photo by: Susie Biehler.

Agency 105

Agency Travel SEO Nonprofit 105

PRSay

FEBRUARY 28, 2023

When I get a pitch from someone in India who’s done a capital raise, that’s great but we’re not gonna write about that because it’s not here,” Jacobs said. He might talk directly with a small business owner for a story, but Jacobs doesn’t always have that access at large corporations. Understand newsworthiness.

Report 172

Report Local Media Pitching 172

Polaris

APRIL 28, 2015

Your corporate communications department or PR agency emails you the first draft of a press release and asks, “What do you think?”. News releases are tricky to write … and to edit. When you edit any writing, you need to understand its objective. As the journalist writes their article, there’s an editing process.

How To 100

How To Marketing Writing Training 100

Marketwired

FEBRUARY 16, 2016

Rethink writing: Michelle Messenger Garrett. Creative PR means thinking outside the box—so while I believe in using traditional tools like a press release or a media pitch, make sure you get a bit creative by constructing your written communications as follows: Start with visuals: Visuals are becoming increasingly important in PR.

Creativity 100

Creativity Pitching Writing Conference 100

Critical Mention

OCTOBER 24, 2019

The PRNEWS Group focuses on honing and growing PR and marketing professionals’ skills in social media, crisis management, digital PR, measurement, employee relations, media training, CSR and writing through its flagship newsletter, webinars, conferences, awards programs, workshops and guidebooks. SCHEDULE A DEMO.

Blogging 68

Blogging Education Resources Creativity 68

ImPRessions - Crenshaw Communications

APRIL 21, 2017

In public relations , sometimes the stars align and a story just writes itself. Uber’s CEO has been called out for his fights with drivers , Trump support , sexual harassment at Uber’s corporate offices and a certain resistance to providing a simple way for its customers to tip drivers. It is media kryptonite.

Airlines 136

Airlines Comparison Facebook Video 136

Flatiron Communications

JANUARY 12, 2017

Yet, looking back at my 1000+ posts, I found myself repeatedly coming back to several themes: How media fragmentation has diluted the influence of quality news organizations, and with it, the loss of their historic role as checks to power and exposers of wrongdoing for the public good. The Unsinkable Kellyanne Conway (September 2016).

Journalism 28

Journalism Guidelines Government Training 28