Remove Content Marketing Remove Customer Service Remove Measurement Remove Resources
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What should your social media marketing focus on: Customer service or content?

Communications Conversations

When they asked marketers, unsurprisingly, the top answers were engagement and content-based. Three of the top four answers hone in on content marketing or engagement. This probably surprises no one, given the keen focus on content in terms of budget and resources in almost all marketing departments in 2021.

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What should your social media marketing focus on: Customer service or content?

Communications Conversations

When they asked marketers, unsurprisingly, the top answers were engagement and content-based. Three of the top four answers hone in on content marketing or engagement. This probably surprises no one, given the keen focus on content in terms of budget and resources in almost all marketing departments in 2021.

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Content Marketing and the Customer Experience

5W PR

Marketers who are successful in connecting with their target audiences would also attest to that, but is it happening? Content Marketing Institute recently weighed in on the matter by sharing results of its research of folks who work at B2B and B2C companies. Content Marketing. Why the contrast?

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How to Create an Editorial Calendar That Drives Results

Contently - Strategy

That said, how do you transcend from a messy spreadsheet or sticky notes on a bulletin board to a comprehensive content marketing engine? Ensure consistency: One of the biggest keys to content marketing success is a consistent posting schedule—it helps your audience stay engaged.

How To 52
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How to Build Brand Value  

Onclusive

Whether it’s social media, advertising campaigns, or customer service interactions, the brand’s voice, tone, and messaging should remain cohesive. We then look at how well your messages are landing in the media, helping you measure and understand your reputation for sustainability.

Brand 195
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How to Write SEO-Driven Content That Customers (And Search Engines) Love

Contently - Strategy

It’s time to bid farewell to the dark ages of keyword stuffing and create a content marketing strategy that feels like a digital treasure chest for your target customer. Here’s how to create SEO-driven content that stands out from the competition. How does your brand, product, or services make their lives easier?

SEO 52
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How to Leverage Topic Pillars to Build a Targeted Content Framework

Contently - Strategy

At the heart of this alignment lies a well-structured content framework grounded on solid topic pillars, which act as the foundation for content marketers to build compelling, relevant, and targeted content. They serve as the cornerstone of your content marketing strategy.

How To 52