Content Marketing, Corporate, Enterprise and Leadership

B2B Marketing: When You Finally Achieve Thought Leadership, Don’t Let it Slip Away

Sword and the Script

APRIL 20, 2021

True thought leadership is hard to achieve, not because it’s hard, but because some in B2B just can’t get out of their own way. She works for a B2B tech company that “doesn’t believe marketing” but she knows they need it desperately. More than a proactive partner: an extension of your marketing and PR team. Not with her budget.

B2B

B2B Leadership Marketing Blogging

The 15 Best PR and Marketing Conferences to Attend in 2020

Onclusive

DECEMBER 6, 2019

This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. Digital Sales and Marketing World. Formerly Impact Live, this conference is a team-focused event that aligns marketing, sales, and leadership groups.

Conference

Conference Marketing Case Study Measurement

Change Agent Spotlight: Content Marketing Institute Leader Gives Inside Look at Model Inbound Approach

PR 20/20

OCTOBER 9, 2018

In this spotlight, we’ve featured Cathy McPhillips ( @cmcphillips ), Vice President of Marketing at Content Marketing Institute ( @CMIContent ). I oversee this, and also focus on strategy, paid advertising and event marketing. I oversee this, and also focus on strategy, paid advertising and event marketing.

Content Marketing

Content Marketing Marketing eBook Nonprofit

Without Video, Is Your Communications Strategy One-Dimensional?

PRSay

NOVEMBER 5, 2018

This post is brought to you by West Corporation , a proud sponsor of PRSA. Video not only adds context and tells an engaging visual story, but it also can help to humanize a brand and company leadership. For tips and best practices on video content, download our white paper, “ Using Video in Press Releases.”

Video

Video Communications Strategy Product Launch

3 Habits of Highly Successful Bloggers B2B Marketing can Borrow [Study]

Sword and the Script

NOVEMBER 28, 2017

These habits are applicable to corporate blogging where a blog is a central platform in a content marketing strategy. The 4 Engines You Need to Pull Off Content Marketing Successfully. What Does It Take to Implement Content Marketing Effectively in B2B? 1) How long does it take to write a blog post?

Study

Study B2B Marketing Survey

5 Proven Ways PR can Develop Client Media References in B2B Organizations

Sword and the Script

JANUARY 8, 2019

People are afraid, for example, and many corporate clients have policies that prohibit such interviews without a permission slip. Marketing also has purse strings that can be creatively – and ethically – spent to appease a specific rep with the right reference. Ask your customers for interviews on your corporate blog – soft interviews.

B2B

B2B Media eBook Interviews

How PR Pros Can Build Epic Personal Branding For Corporate Leadership

Rock the Status Quo

FEBRUARY 9, 2015

Like fluffy yellow chicks marching in line after their mama, many companies are stuck in push marketing tactics of the past, favoring carefully crafted, conservative external messaging and expecting their executives to rigidly follow corporate directives when it comes to having (or not having) a digital voice.

Corporate

Corporate Leadership Brand Branding

Red Crossed?

Flatiron Communications

OCTOBER 29, 2014

During the luncheon, he offered his take on content marketing, social media, and the ill-conceived rise of the job title “director of communications” as a better-sounding surrogate for “director of public relations” at most corporations. Burson reigned supreme. Harold Burson. ” . .”

Enterprise

Enterprise Financial Journalism Report

Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. David Berkowitz , Founder, Serial Marketers. The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors.

Marketing

Marketing Content Marketing Data Social Media

Red Crossed?

Flatiron Communications

OCTOBER 29, 2014

During the luncheon, he offered his take on content marketing, social media, and the ill-conceivedÂ riseÂ of the jobÂ title “director ofÂ communications” as a better-sounding surrogate for “director of public relations” at most corporations. Burson reigned supreme. Harold Burson. ”Â . .”

Enterprise

Enterprise Financial Journalism Report

What to Look For When Hiring a Performance-Driven Marketing Agency

PR 20/20

MAY 12, 2016

SMBs need partners that can deliver fully integrated solutions and in essence function as outsourced inbound marketing teams. Large enterprises commonly look for niche expertise in core digital disciplines such as content marketing, paid search, SEO, social media monitoring, and analytics to complement internal marketing teams.

Agency

Agency Marketing Financial System

How to build your PR Tool Stack

Stephen Waddington

NOVEMBER 26, 2020

At the same time public relations has become elevated as the eyes and ears of an organisation not just in the public sector as means of public engagement, but in corporate communications, internal communications, and marketing. Enterprise social networks, messaging, scheduling, and video have all been adopted.

Tools

Tools How To Agency SEO

Are You Using These 33 Ways to Promote Your Content That Most Marketers Overlook?

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

Marketing

Marketing Content Marketing Pinterest LinkedIn

The transition from media to PR: Four former journalists talk about the surprises, struggles and wins

Communications Conversations

AUGUST 31, 2018

” I’ve been surprised by how similar content marketing is to journalism. Brands essentially have an opportunity to become their own newsrooms and identify the stories that reporters no longer have the time to enterprise and produce. I think my background as a journalist plays well in corporate communications/PR.

Media

Media Journalism Report Video

5 Categories of PR Metrics Pros Should Measure

Sword and the Script

AUGUST 5, 2014

Eight-five percent of marketers said the pressure to demonstrate business value had increased this year over the previous year. Such reporting is expected on a monthly basis as respondents, “reported marketing metrics to their CEO and leadership teams at least monthly, up from 55% in 2013.”. PR Measurement Isn’t Quite the Same.

Measurement

Measurement Analytics Tools SEO

Public Relations Today

B2B Marketing: When You Finally Achieve Thought Leadership, Don’t Let it Slip Away

The 15 Best PR and Marketing Conferences to Attend in 2020

Change Agent Spotlight: Content Marketing Institute Leader Gives Inside Look at Model Inbound Approach

Without Video, Is Your Communications Strategy One-Dimensional?

3 Habits of Highly Successful Bloggers B2B Marketing can Borrow [Study]

5 Proven Ways PR can Develop Client Media References in B2B Organizations

How PR Pros Can Build Epic Personal Branding For Corporate Leadership

Red Crossed?

Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Red Crossed?

What to Look For When Hiring a Performance-Driven Marketing Agency

How to build your PR Tool Stack

Are You Using These 33 Ways to Promote Your Content That Most Marketers Overlook?

The transition from media to PR: Four former journalists talk about the surprises, struggles and wins

5 Categories of PR Metrics Pros Should Measure

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