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New insights around online privacy, personalization, digital marketing and media preferences

Agility PR Solutions

Newly released research from local businesses service provider Scorpion explores the traditional and digital media channels consumers prefer when researching and purchasing new products or services, as well as their data privacy/online personalization preferences. In fact, […].

Privacy 176
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Top Tips For Approaching Cybersecurity Media

ImPRessions - Crenshaw Communications

For example, journalists who focus on privacy and data concerns on big tech platforms may be intrigued by a pitch about a data breach on a major social network. But they would not be interested (and may even be annoyed) by an inbound about a ransomware attack on a local energy supplier. Context matters. All breaches aren’t the same.

Privacy 294
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From Traditional Banking to Fintech: The PR Transition

5W PR

Leverage experience Fintech is a relatively new player, and data breaches can be a concern for some consumers. Transparency is key Clearly communicate robust cybersecurity measures and data privacy policies. Community focus Highlight the bank’s commitment to the local community.

Banking 78
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5 Tips For Responding To Negative Online Reviews

The Hoyt Organization

A local consumer review survey by Brightlocal shows that 98% of consumers occasionally read reviews for local businesses. 53% of consumers say that they prefer to read a mix of positive and negative reviews from a business when buying online. But what happens when you receive negative reviews?

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Voice moves from awareness to application

Stephen Waddington

Voice is evolving from an interface to a distinct channel according to the Voice Consumer Index. Data on the adoption of voice technologies by consumers is hard to find. That has changed thanks to the Voice Consumer Index published by Vixen Labs in partnership with the One Voice Network. Voice has high levels of awareness.

Hotels 138
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News media in 2022: Reuters Institute Digital News Report

Stephen Waddington

Key challenge for this year is for news media to reengage, as well as build deeper relationships with regular news consumers. Concerns relate to the polarisation of societies, attacks on journalists and the free press, and the financial sustainability of local publications.

Report 122
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Elevating Media and Investor Relations with Presspage

Presspage

These are a few of the benefits of using the Presspage CRM for your media and investor relations: Efficiency And Ease Of Use Entering and updating contact information can be time-consuming and prone to errors, causing frustrations and hindering productivity. This feature enhances the accuracy of your databases and boosts productivity.

Media 78