Sword and the Script

SEPTEMBER 10, 2020

A survey by Spiceworks Ziff Davis found B2B tech marketing prospects say they consume 11 or more piece of vendor content Pieces of content. According to a survey by Spiceworks Ziff Davis, about half (47%) of B2B technology decision-makers say they consumed 11 or more piece of vendor content over one year. Consumption. Try our services.

B2B 113

B2B Consumer Marketing Survey 113

5W PR

NOVEMBER 19, 2021

A recent Nielsen study found that expert content is “the most effective source of information in impacting consumers along all stages of the purchase process across product categories.” Media outreach, using credible, third-party experts, achieves higher consumer engagement and conversion numbers. Measuring ROI of Content Marketing.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

PR 20/20

MAY 16, 2023

How do they consume information? Instead of spending the majority of your time creating numerous time-consuming assets, the iceberg method enables you to work smarter—not harder. First, identify one meaningful lead gen asset to create that addresses your persona's needs, such as an ebook. What are their most common FAQs?

Marketing 69

Marketing eBook Resources Tools 69

Reputation Us

FEBRUARY 21, 2023

Every year, the Edelman Trust Barometer measures trust in four institutions – government, media, business and NGOs. Content Considerations Rather than shamelessly pitching goods and services with ordinary sales copy, be sure to present facts, statistics and stories with your content marketing that enhance consumer knowledge.

Reputation 78

Reputation Corporate Content Marketing Survey 78

Sword and the Script

DECEMBER 28, 2022

Nearly three-quarters (72%) of B2B buyers say they consume three or more pieces of content before engaging a salesperson, according to a survey by Demand Gen Report. 34% said ebooks. Similar Web); 50% said the number of placements/mentions; 41% said email open rates; 36% said clicks / CTRs; Read more: PR measurement.

B2B 116

B2B Marketing Survey Software 116

Presspage

MARCH 5, 2020

Many PR teams operate something like this: a list of media contacts is kept in an old Excel file, press releases are written in Word, there’s a folder somewhere on the server with the company’s logos and brand images, and impact is measured through Google Analytics. Download our free ebook on the role of SEO in PR.

Brand 88

Brand Branding SEO How To 88

Waxing UnLyrical

OCTOBER 7, 2019

The aim is to do so in a consumable format in order to attract and retain a clearly-defined target audience. Infographics. More interaction with consumers. With extra onsite content, there’s more reason for consumers to stick around. As consumers become more familiar with a brand, awareness increases.

Content Marketing 93

Content Marketing Marketing Infographics Consumer 93