Shift Communications

SEPTEMBER 12, 2017

Prediction is nothing more than sophisticated mathematical extrapolation of existing data. Granted, the level of sophistication is generally beyond what most people are familiar with and far more time-consuming than people could reasonably accomplish in a day’s work, but it’s still just mathematics. Compatible Data. Chosen Well.

Analytics 92

Analytics Software Data System 92

Shift Communications

MAY 22, 2017

Every new channel reduces the friction needed for consumers to get what they want. One of the most impressive demonstrations of managing unstructured data was IBM Watson’s ability to read and interpret legal and financial regulations, then compare a company’s compliance with those regulations. Vice President, Marketing Technology.

Publicity 166

Publicity Analytics Data Advertising 166

Shift Communications

NOVEMBER 13, 2017

Given these potential complications, how might we leverage our public relations capabilities to align with or reach influencers on more traditional PR budgets and messaging? The best influencers are constantly consuming information of value to their audience; depending on their niche, that information may be from industry publications.

How To 131

How To Conference Pitching Software 131

Shift Communications

JULY 24, 2017

s team should arm themselves with the proper media monitoring tools to help cull coverage and track the conversation, enabling the execution team to react to course changes in real-time. s team can use Google Trends to monitor for increased consumer interest in subjects that could be bad for business.

Case Study 94

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Shift Communications

MARCH 7, 2016

In 2015, Google released its Customer Journey to Online Purchase insights tool and there was much rejoicing. However, many were concerned that its overly broad models – “business and industrial”, for example – could mean a B2B technology company or an industrial concrete company, two very different businesses.

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Google B2C Analytics Data 60

Shift Communications

JANUARY 2, 2017

How can we use data, analytics, and algorithms to achieve awareness at scale? For those brands and professionals who do not engage machine learning technologies in their work, they will see their relative share of voice decline. Vice President, Marketing Technology. Peak Attention and Owning Audiences. Dark Social and Influence.

Trends 83

Trends Publicity Analytics Software 83

Onclusive

APRIL 21, 2020

This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. The first step toward implementation is to examine tools that are already in your backyard.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Onclusive

APRIL 21, 2020

This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. The first step toward implementation is to examine tools that are already in your backyard.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Shift Communications

JANUARY 25, 2016

It’s becoming more fashionable to claim that your PR and marketing is “data-driven,” but what exactly does that mean? It means we evaluate our situation honestly, using the most unbiased tools at our disposal. This often means using data about our current market or audience to create a model.

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Content Marketing System Google Data 60

Shift Communications

DECEMBER 16, 2015

It’s actually not that time consuming to do so, especially if you use something like Referrer Spam Blocker. To get this information, all you need to do is visit and walk through Google’s Search Console adding a property and then connect it with your Google Analytics account (formerly Google Webmaster Tools).

Analytics 60

Analytics Google Data Engineering 60

5W PR

JUNE 6, 2022

Just like every other industry, the trends in public relations can be influenced by a variety of things such as technology, preferences from the customers, expectations from employees, and more. Consumer Focus. This gives public relations a great opportunity to make impactful decisions for the target audiences.

Trends 88

Trends Data SEO Consumer 88

Newsfile

JANUARY 30, 2024

Melissa Strle It can be challenging for PR professionals to navigate through an array of tools and strategies. Understanding what to prioritize can be daunting and 2024’s top 5 PR trends sift through the constant advancements and shifts in the industry. As well, it synthesizes a host of ideas. Eapen, Daniel J.

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Trends YouTube Video Social Media 105

ImPRessions - Crenshaw Communications

JUNE 21, 2018

For many B2B technology brands, data is not only a business asset, but a PR tool. No one should underestimate the power of data for storytelling. The data is often derived inexpensively from behavior surveys or flash polls, or it may already exist within the company’s own research unit.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Beyond PR

MARCH 30, 2018

With today’s consumer AI tools at your fingertips, it may feel like you don’t need a computer science degree to understand how artificial intelligence will bring value to the communications process. The good news for comms pros: It will be a blend of both technology and human insight. in the mid-Western U.S.

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Publicity Training Technology Data 85

Shift Communications

MAY 14, 2015

At SHIFT we’re big proponents of data-driven PR. Living on the B2B side of the house, I’ve been thrilled by the enthusiasm we’re seeing for deeper understanding on how these elements play into our PR programs and the RFP’s we’re receiving. Here are my findings: Marketing Technology. Derek Lyons. Vice President.

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Shift Communications

JULY 28, 2017

A press release in this case will make the public aware and will be a good tool to get people aware of the event itself, the details of the event and what they can expect from the event. Be agile and willing to make adjustments to messaging, targeting and creatives on the fly as the crisis ebbs and flows in the media and for consumers.

Case Study 92

Case Study Crisis Study Strategy 92

Shift Communications

JANUARY 5, 2015

Brands who succeed this year will be in front of only the right consumers and customers, not everyone. 2015 will be the year when companies either fully embrace data-driven PR and marketing or fall far behind. Vice President, Marketing Technology. Behind the Scenes. What do you see on the road ahead in 2015?

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Marketing SEO Data-Driven PR Advertising 60

Shift Communications

OCTOBER 31, 2016

If we sit back and let such tools pass us by, someone else — someone driven, someone prepared — will swoop in and leave us in the dust. Manual media monitoring and reporting is time-consuming, expensive, and often a waste of resources and human talent. As an industry, we must stop fearing technology.

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