Sword and the Script

OCTOBER 25, 2022

“Communications professionals are now responsible for producing videos and podcasts, hosting live stream events, playing photographer, designing graphics, learning the back end of websites and more to keep up with changes in the ways people consume information.”. Crisis interrupted. Old and new tasks. More channels.

Communications 122

Communications Crisis Internal International 122

Landis PR

DECEMBER 18, 2023

If they’re especially engaged, they’ll consume your brand message across multiple channels, reinforcing their recall and retention. Amplification is incredibly efficient. It’s taking a PR win that you’ve already secured and repackaging it to reach your audience when and where they want it. Think about how you can make the most of a PR win.

Conference 59

Conference Consumer Social Media Google 59

Landis PR

SEPTEMBER 18, 2023

Until recently, the execution of these strategies has not been a top priority for many corporate event clients. Helping clients understand the impact of their events, arming them with information about sustainable practices, and helping to support implementation are critical components of the event-planning process.

Government 69

Government Measurement Groups Corporate 69

Landis PR

JANUARY 30, 2024

Note: This is a reposted blog by our Public Relations Global Network Partner, Michelle Lyng, Novitas Communications. Many people understand that public relations can drive reputation, but some struggle to recognize that public relations can drive revenue.

Leadership 105

Leadership SEO Measurement Reputation 105

Landis PR

JULY 10, 2023

For example, a trained epidemiologist from an accredited university or hospital probably has a more informed opinion on things like public health than someone who is seeking to gain or hold political office. Second, challenge yourself to consume news from a variety of sources, not just the news outlets that seem to match your opinions.

Journalism 52

Journalism Training Consumer Tools 52

Landis PR

JANUARY 16, 2024

Photo Courtesy of Pixabay Note: This is a reposted blog by our Public Relations Global Network Partner, Gábor Jelinek, Executive Director. For the original blog, please visit here. Independent PR agencies usually seek membership in a regional or global PR network primarily because they want to expand their reach and do more business.

Agency 59

Agency Internal International Meeting 59

Landis PR

SEPTEMBER 11, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Samantha Frost – L.C. Williams & Associates. For the original blog, please visit here. In a career defined by busy, unpredictable days, PR pros are always looking for ways to be more productive.

Energy 64

Energy Study System Writing 64

Landis PR

OCTOBER 2, 2023

By Brianne Murphy Miller Note: This is a reposted blog by Public Relations Global Network. All relationships take effort, and that includes the one between client and communications agency. Considering that “communication” is the function, these relationships deserve a bit more time and effort!

Agency 64

Agency Technology Meeting Software 64

PRSay

OCTOBER 12, 2016

For every enterprise, brand or organization, a crisis always looms as a persistent — yet inevitable — threat on the horizon. In today’s digitally-fueled world, the tiny spark of a crisis can erupt into a massive fire overnight, leaving a corporate brand and reputation in a heap of smoldering ashes. Sign up here.

Big Data 60

Big Data Crisis Communications Data Crisis 60

Doctor Spin

MAY 21, 2023

In a world where consumers increasingly seek authenticity and meaningful engagement, a PR agency can be a secret weapon. Key Services Provided by PR Agencies PR agencies typically provide services following the stakeholder model: Corporate communications. Public affairs (PA). Internal communications.

Agency 52

Agency Publicity Public Affairs Crisis Communications 52

NewsWhip

MAY 26, 2020

Clyde Group is a high-growth, PR & Public Affairs firm with a tremendous track record of success in Washington. AQ: Our work is pretty evenly split between corporate communications, public affairs, and crisis communications, and I would argue that data and metrics are equally important in all of them.

Groups 78

Groups Crisis Management Crisis Public Affairs 78

Landis PR

DECEMBER 11, 2023

That relationship will also greatly help if your company finds itself in a crisis communication situation in the future. Monitor and Measure: Regularly assess the performanc e of your communications strategy against your defined objectives. Use analytics to track engagement, reach, and conversion.

Strategy 59

Strategy Company Communications Construction 59

Landis PR

JULY 31, 2023

Like other automation technologies we’ve seen crop up over the years, AI could handle monotonous and often time-consuming tasks, freeing up marcomms professionals to focus on big-picture strategy and relationship building. Linda shared the example of Muck Rack’s new PressPal.ai

Communications 97

Communications Marketing Pitching Technology 97

Stuart Bruce

FEBRUARY 11, 2016

One of the potential uses of VR for PR is storytelling to put stakeholders inside a brand or corporate story. But it’s not just consumer PR where VR can play a role. Even in very traditional areas such as public affairs and lobbying VR can play a role.

Publicity 60

Publicity How To Crisis Communications Crisis 60

Landis PR

DECEMBER 4, 2023

The 2023 PAN Brand Experience Report compared how AI is being used by marketers to how customers actually prefer to encounter AI in the marketing they consume. Really, it’s more about preparing for the future of content marketing, which will call for a harmonious partnership between human creativity and AI efficiency.

Marketing 59

Marketing Content Marketing Storytelling B2B 59