Consumer Content Marketing Product Launch Reputation 
Beyond PR
SEPTEMBER 21, 2016
Launching a product at a trade show can be a great way to focus on your event marketing strategy and spotlight a new product in front of a targeted audience. There are times, however, when launching a product at an event can put your company at risk of losing potential clients and damaging your brand’s reputation.
5W PR
SEPTEMBER 9, 2021
As the social web expands and the power of consumers continues to grow, small businesses that want stay relevant, attract customers and retain their loyal followings must find new, compelling ways of communicating their brand messages. When it comes to building trust and credibility, PR is king.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Burrelles Fresh Ideas
SEPTEMBER 19, 2023
These strategies help brands connect with their audience, stand out in their industry, and create a positive reputation. Then, how can PR aid your video marketing campaigns to create top-of-mind awareness? Effective PR also involves managing the company’s reputation when problems arise during the campaign period.
Prohibition
AUGUST 25, 2023
The importance of digital marketing in retail success Digital marketing plays a vital role in the success of retail businesses. With the majority of consumers now relying on the internet for product research and purchasing decisions, having a strong online presence is essential.
ImPRessions - Crenshaw Communications
JULY 6, 2016
The smartest PR professionals help product or service companies identify their most powerful differentiators, shape a narrative, and tell their story where it counts. Breaking through with quality material will become more difficult as content marketing approaches a saturation point. PR is about “influence.”
ImPRessions - Crenshaw Communications
OCTOBER 22, 2019
Many businesses use a mix of email marketing, paid search, SEO, content marketing, and social media marketing to create prospects and turn them into customers. Conversely, if customers are fooled by positive PR for a product that doesn’t measure up, they will feel burned.
PR 20/20
JANUARY 15, 2019
We’ve repeatedly heard that due to the explosion of low-quality blog writing, content marketing is dead. In 2019, having a blog or creating premium content may no longer be enough, but we believe content marketing is still going strong. The use cases for video feel endless in marketing. How Can I Apply It?
Expert insights. Personalized for you.
40 
Let's personalize your content