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Transforming Internal Communications: From Hurdles to High Performance

Burrelles Fresh Ideas

It serves as the lifeblood that fuels organizational synergy, promotes transparency, and provides a sense of community among employees. Providing channels for employees to express their questions or concerns not only ensures their voices are heard but also contributes to a sense of acknowledgment. That’s costing U.S.

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How Manufacturers Can Create Content That Connects With Their Customers

PR 20/20

According to Marcus Sheridan in his book, They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer , it’s key to create a content strategy based on what your customers are thinking. Don’t silo these content opportunities, either. So why not help them?

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Top PR Takeaways For The Year

ImPRessions - Crenshaw Communications

This means creating and adhering to policies that dictate how employees use social media and particularly how they respond. We know they are rare in comparison and that is what makes them so important to acknowledge. And PR teams have had to be more vigilant than ever to provide guidance that will keep a brand in good stead.

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Become a Podcaster Master: Q&A With Kerry O’Shea Gorgone

Cision

Q: What makes podcasting unique in comparison to other forms of content (blog posts, videos, etc.)? A: Audio content is incredibly intimate: you’re whispering into someone’s ear. Is it strictly content marketing? They’re also 17 percent more likely to follow a brand on social media. Know your goals for the podcast.

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Media Relations Shrinks as a Public Relations Service; Cliff Notes to 3 Industry Reports

Sword and the Script

According to the survey: social media management (77%) content marketing (77%) influencer marketing (67%); and link building for SEO (56%) Other statistics stood out for me in the report: Measurement. “PR Talkwalker tapped the research firm YouGov to field a global survey of 3,700 marketing communications (marcom) professionals.

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4 Steps That Will Help You Sell Content Marketing to Your Boss

Contently - Strategy

When you’re working in a larger organization that has dozens, hundreds, or even thousands of employees, you can develop a brilliant content marketing strategy that will absolutely delight your customers. When building the business case for content marketing, start where your current marketing efforts fall short.

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55 tips, tools and articles that will super-charge your Public Relations knowledge in 2018

The Resolution Blog

We’ve added a new set of “comparison” terms into the mix to help develop data into insights that can help develop your ideas. The 3 Behaviors Driving the Most Creative Content Marketers Using a lovely ice cream analogy Jay Acunzo, founder of Unthinkable explains the behaviours that are helping the best in content marketing succeed.

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