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13 Leadership Lessons for PR Pros (Taylor’s Version)

PRSay

And we are influential to our teams, across our organizations and in our communities — demonstrating daily how smart, strategic communications can advance your brand, even in times of crisis. Unfortunately, biases exist in the workplace and in the world, but effective strategic communication requires many perspectives.

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“Post Truth.” Navigating Misinformation and Managing Reputations

Reputation Us

If we can’t trust journalists from reputable media outlets, scientific studies, doctors, the government, the education system, marketing, or previous generations, who can we trust? However, he didn’t realize someone filmed him and posted it online, which quickly became viral. community, partners, media, social influencers).

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ICON 2020 Preview: Pulitzer Prize-Winning Science Writer Laurie Garrett on COVID-19’s Future

PRSay

29 virtual keynote speech during PRSA’s annual conference — “Strategic Communications: Navigating a World Disrupted” — Garrett will discuss what the science community knows about COVID-19 and how PR professionals can communicate factual information in a chaotic media environment. In her Oct. Most of them may require a booster.

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Who Were The PR Winners And Losers of 2017?

ImPRessions - Crenshaw Communications

But blockchain is seen as “having the potential to reshape the global financial system and possibly other industries,” according to Bloomberg. Like a lit fuse, her post burned through the tech community and exploded into public consciousness. Without a core of innovation, the bitcoin story would be just another fad.

Airlines 180
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Five Signs the Future Belongs to User-Generated Content

Waxing UnLyrical

The Harlem Shake dance video craze largely took off based on the whims of students, employees and other everyday folk interested in making a funny viral video. It’s a landslide: Community creates results. The Harlem Shake depended on community. User-generated content is far better at creating that community. Gamification.

Mobile 101
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9 Social Media Trends Every Marketer Must Know For 2021: A Conversation with Arik Hanson

MaccaPR

Leveraging a viral social media moment has to start with listening,” says Arik. Ocean Spray CEO skateboarding to “Dreams” Prepare Your CEO – before the Viral Moment. “If If brands can take advantage of a viral moment, it’s like capturing lightning in a bottle – and there’s a few things you should do. It’s the CEO!,”

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How Public Relations And Customer Relations Can Work Together

ImPRessions - Crenshaw Communications

After a video of a Comcast service rep falling asleep on a customer’s sofa while on hold with the home office went viral, It had nowhere to go but up. Uber’s rating system goes a long way toward ensuring a good experience for customers, but it has drawbacks. Arm them with good news where appropriate.